Rakuten announces acquisition of VoIP and messaging app company Viber

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Japanese e-commerce giant Rakuten held a business strategy briefing today, unveiling that it has acquired VoIP and messaging app company Viber for $900 million.

Viber has acquired over 300 million users worldwide, with 550,000 new users signing up every day. And Rakuten’s founder and CEO Hiroshi Mikitani expects to bring much of that user base to Rakuten’s e-commerce business, which already has 200 million users worldwide.

To commemorate the acquisition, the two companies started a promotion that lets users worldwide to make a call to any landline phones in Japan for free.