Tokyo-based internet marketing company Allied Architects (TSE:6081) announced today that it has partnered with and invested an undisclosed sum in the growth hacking startup AppSocially.
AppSocially was launched back in February by Japanese serial entrepreneur Yusuke Takahashi, and it has been providing growth hacking solutions by helping app developers analyze how much their existing users help bring in new users.
Allied Architects recently started expanding its business into the big data market. Partnering with AppSocially can be seen as a part of this effort. They also invested in Japanese text analysis company Metadata just last month. The company plans to provide better marketing solutions for its clients, combining AppSocially’s high-accuracy metrics and analysis technology with its own marketing platform, Monipla.
via Venture Now