Japanese nail art photo app lands key partnership to expand into China



Tokyo-based web and mobile app developer Yumemi announced today that it has partnered with Beijing-based Mojoy. The tie-up will help Yumemi expand its nail art photo app Nailbook to mainland China.

Since the app’s launch back in April of 2011, it has acquired more than 700,000 downloads. It sees over 170,000 monthly active users, 50% from Japan and 30% from mainland China. Through the new partnership, Mojoy will localize the app to fit Chinese preferences, and they will also launch an offline-to-online service that brings customers into nail salons all across the country.

The app is available only for the iOS platform in the Japanese market, but an Android version will launch in China later this month, considering that country’s relatively large Android user base.

via MarkeZine