Japan’s wearable smart-toy Moff raises nearly $80,000 on Kickstarter



See the original story in Japanese.

Moff launched its Kickstarter campaign for its wearable wristbank smart-toy almost a month ago. The project nearly reached $80,000, four times its initial goal of $20,000.

According to the product’s creator, Akinori Takahagi, they have even surpassed smart toy Ubooly (backed by TechStars) in funds raised on Kickstarter. Ubooly secured seed funding of about $2.5 million from several investors back in November, and recently started sales at Softbank stores in Japan. So the Moff team considers Ubooly the benchmark in their growth strategy.

The team is working on many business opportunities. This includes developing content for the device and partnering with content holders with popular characters or mascots, and delivering the product as soon as possible.

Moff was initially launched at a hackathon in Osaka last year, and we understand that they attracted much attention at SXSW in Austin. It will be interesting to see how their product is received by consumers beyond the Japanese market.