The RealReal is an online luxury fashion consignment store that lets users buy and sell items. The marketplace was initially launched back in 2011 in the US, and they established a Japanese version last year coinciding with investment from Infinity Venture Partners.
The RealReal Japan, Inc. announced yesterday that it has appointed Kiyotaka Fujii as its new CEO. He is known for having served as the CEO for the Japanese subsidiaries of many international firms such as SAP, Louis Vuitton, and Booz Allen Hamilton. He is currently working as the Japan head for London-based taxi startup Hailo.
In this space, Active Sonar (backed by B Dash Ventures) launched an online consignment store called Reclo earlier this month. So this sector could represent a hot new trend in Japanese e-commerce, following the recent rush of flea market apps like Mercari and Fril.