Evernote’s success driven by Japanese market



I’m late to the party on this one, but after Evernote hit 100 million users earlier this week (101 million to be specific), I was surprised to see that the Asia Pacific was the company’s biggest regional market, accounting for about 35 million of its users (see above).

This prompted me to reflect on when Evernote CEO Phil Libin dropped the following numbers about their Japan users a year ago:

About 20% of our users and 30% of our revenue comes from Japan. The Japanese aesthetic really influences us. We have said from the beginning that we want to make it a 100 year startup, and that was influenced by Japan. Japan understands this idea of long term thinking, and we hope to combine that with the best of Silicon Valley.

It’s a nice sentiment, and it’s good to see they’ve paid so much attention to Japan. Assuming that those percentages haven’t changed much over the past year, Japan may very well be Evernote’s biggest national market (or at least second biggest) in terms of both users and revenue.

Via Evernote

Read about this in Japanese