Pinterest hopes ad giant Dentsu can make it big in Japan

Pinterest hopes ad giant Dentsu can make it big in Japan

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Today Pinterest Japan announced that it will ally with Japanese advertising giant Dentsu to expand its business in Japan, as the social image curation service would potentially offer a new marketing alternative to local advertisers.

Pinterest recently localized for Japan a few months back, and CEO Ben Silbermann recently expressed a hope that Japanese people can try to express more about their culture (things like art, food, and architecture) through pinned images. Ostensibly, Silbermann has that very same hope for Japanese advertisers, who might more effectively reach global audiences in a more visual manner.

Pinterest has tested promoted pins over the past year in the US market, and looks poised to charge top dollar from advertisers.

Via Venture News