Japan’s Slide Movies launches Android app, looking to reach more global users



See the original story in Japanese.

Tokyo-based mobile app developer Nagisa introduced an Android version of its movie app Slide Movies today.[1] The app allows you to create a movie by only choosing several still images. It can focus on a face in every frame using the face recognition technology on smartphones, in addition to providing a ‘realistic feel’ by inserting animated frames in the movie.

Since its launch back in December, an iOS version of the app has surpassed 1.7 million downloads. According to Nagisa’s CEO Yoshiyuki Yokoyama, they have developed the Android version in response to a high demand from users. He told us that they have received over 10,000 pre-registrations for the Android version on their teaser site.

Some of our readers may recall that the company was offering a promotion campaign in partnership with Japanese convenience store chain Lawson, which gave you reward coupons when you created a movie clip using their TV commercial song and uploaded it to the service. Since receiving proposals from many companies, they are planning to offer the next marketing promotion of this type in July.

While most of their users are Japan-based for now, they will start global expansion to coincide with the launch of the Android version. In addition to users from Hong Kong, the Philippines, and Taiwan, they’ve seen a gradual increase in downloads from Brazil, so they will also begin targeting the Latin American region from now on.

CEO Yokoyama explained how they will evolve the market from here:

We’re planning to add a new feature to the iOS version of the Slide Movies app soon, which allows you to splice a movie clip with other clips. We’ll introduce a series of movie creation apps intended for several different usages rather than putting many features in one app.

They are targeting 5 million downloads with the both iOS and Android versions by the end of 2014.

Our regular readers may recall that Tokyo-based mobile developer Donuts invested about $1 million in Nagisa last month.

  1. Not to confuse this with Slide Story.