Japanese hardware startup Rinn introduces automatic pet feeder Petly



See the original story in Japanese.

Tokyo-based startup Rinn has started selling Petly, an automatic pet feeder. The first 500 production lot of the feeder was availed today over its online store for 31,860 yen including consumption tax (about $310).

The product is built not to topple even if the pet tampers with it. It can load up to one kilogram (about 2.2 pounds) of pet food, with a feeding portion being set in five-gram increments for a maximum of 50 grams per feeding. The feeding time is specified by the hour.

While the startup is a one-person outfit, for product development it is partnered with popular Japanese creators and established electronics manufacturers. Company owner Masahiro Ryohara outlined his business strategy:

Petly was carefully designed not only to match room interiors but also to make it easy to operate even for those not mechanically-oriented. The first production lot contained 500 products, with another 500 to be provided by the next lot. Upon marking the third production lot, we’ll commence sales worldwide.

Similar products like Remoca (Japan) and Single Pet (Korea) can be found on the market already, but obviously Yanahara sees its design and difficult-to-topple features attracting fashionable pet owners widely.