Opt unveils $150M investment plan, wants more companies to go public with new businesses



Japanese newspaper Nikkei reports that Tokyo-based e-marketing company Opt will invest 15 billion yen ($146.2 million) in startups focused on cloud services for enterprise users, adtech, e-commerce, and edtech businesses. The company plans to invest amounts ranging from hundreds of thousand dollars to $3 million in each qualified startup and acquire over a 51% plus share in them.

Opt has 17 group companies so far, and wants to have 100 within three years through the investment efforts. Besides the funding, Opt plans to help invested companies improve their back office operations in advertising, marketing, public relations, and hiring, with the aim to have an IPO within a few years after the investment.

On a related note, Tokyo-based Hottolink, the company behind data analytics solutions Hottoscope, received investment from Opt in 2005, and went public on the TSE Mothers market earlier this year. Opt wants to increase this kind investment scenario in future group companies.