Japan’s internet-based mystery shopping research company raises $2.2 million



Tokyo-based internet marketing company Research and Innovation annouced today that it has fundraised $220 million (about $2.2 million) from Mizuho Capital, Jafco, and DBJ Capital. This follows their previous funds from Mizuho Capital, SMBC Venture Capital, and KLab Ventures.

Research and Innovation has been providing two marketing services, called MyComment and Code. MyComment is a mystery shopper platform for retailers, where you can ask users to report if your customers are satisfied with a shopping experience at your online or offline store. Code is a mobile app-based service for consumer goods producers, which allows you to ask consumers to give you feedback about your products after purchase.

The company plans to use the funds upon strengthening marketing and hiring efforts for further business expansion.

via PR Times