Japanese adtech company FreakOut (TSE:6094) announced today that it has invested in EventRegist; the Tokyo-based startup provides event/meetup organizers with an online ticket issuance and management system. Details of the investment have not been disclosed. Upon this funding, EventRegist will strengthen their business operations as well as hiring efforts in Japan and Southeast Asia.
The startup fundraised 165 million yen (about $1.6 million) from Japanese newspaper company Nihon Keizai Shimbunsha this April. Taiga Matsuyama, a general partner at East Ventures, had invested in Freak Out in its early days.
Through our recent interview with FreakOut COO Yusuke Sato and EventRegist COO Aya Ozasa, we understand that both companies want to see synergy in helping event organizers better promote their events. FreakOut-developed technologies and tactics are to be leveraged for potential attendees. Beyond that, they seek to enable measurement of conversion performance in the real world, upon marketing efforts which were initially generated from online campaigns.
Both Sato and Ozasa, as well as EventRegist CEO Kosuke Hirayama, had previously worked at Google Japan, so it seems all they have something common in attitude toward their businesses. They admitted that the fact has influenced their current relations.