According to Vasily CEO Yuki Kanayama, they will ask advertisers to create ads that fit in to relevant context and put them between outfit recommendation articles so as to deliver a higher performance in advertising. Prior to the official roll-out, they tested its performance and proved that it took less than 50% in conversion cost than conventional mobile advertising methods. Upon this launch, the company wants to build an ad network for women-focused vertical media.
Meanwhile, Vasily started airing TV commercials in Japan on Saturday (see video below), which stars popular Japanese young actress Fumino Kimura, proposing potential users to find a better outfit using the app.
We understand that the company recently fundraised over $10 million from Japanese telco KDDI, with their recent transaction volume reaching over $10 million on a monthly basis. As of October, they have listed over 1.3 million user-posted outfits which comprise more than 4.8 million fashion items.