Japan’s Creema launches iOS app, gives users instant access to handmade items sellers



See the original story in Japanese.

Tokyo-based Creema, the startup behind a C2C marketplace for handmade items, announced 7 November that it has introduced an iOS app for the service. The company fundraised 100 million yen ($1 million) from KDDI Open Innovation Fund in June and has developed the app using the funds with the aim to improve accessibility for their mobile users.

Since its launch in 2010, Creema has listed over 650,000 handmade items and acquired over two million monthly visitors. Their monthly transaction volume is seeing good growth and has doubled in comparison with five months ago when they partnered with Japanese telco KDDI coinciding, with the aforementioned funding. In differentiation with other C2C marketplaces like Mercari and Fril, Creema is focused on handmade items, allowing users to interact with creators and order their custom-made items as well as listed items.

While this version of the app allows buyers to browse and purchase items only, a new version, which is scheduled to go live mid-November, will support the function that enables sellers to submit their items to the marketplace.

In this space Taiwan-born handmade marketplace Pinkoi, which is backed by Japan’s Infinity Venture Partners, has been expanding into Japanese where they have adopted the “Mobile First” strategy. Pinkoi has released its localized Android and iOS apps for Japanese users, so the launch of Creema’s mobile app at this time means that the Japanese company is ready for a battle with the Taiwanese competitor.