Japan’s Cookpad takes 16% stake in one-stop warranty management startup Warrantee



See the original story in Japanese.

The Bridge learned earlier this week that Warrantee, an Osaka-based startup that aims to digitalize product warranties, announced that Japanese recipe site Cookpad has taken a 16% stake in the former company. Details of the investment has not been disclosed but it’s likely to be a seed funding worth six-digits in US dollars.

Warrantee proposes a one-stop process, registering personal data in advance on their service. In this way warranties for a specified user can be quickly registered regardless of products or companies. There are many cases where retail stores offer additional paid warranties, so the startup plans to earn a service charge from retailers by motivating users to opt into such additional warranties. Another business opportunity lies in tying up with retailers, allowing them to utilize user data accumulated on Warrantee for the retailer promotions.

Warrantee CEO Yusuke Shono elaborated their business potential:

By collecting warranty data users, we can learn when and what they have bought as well as predict their next replacement period. With warranty data inputs of multiple home appliances rather than a single one, we can even estimate how they use these appliances in their lives. Such information was out of reach for appliance manufacturers despite extensive partnering efforts with retailers.

He thinks that one possibility with the platform is proposing interior styling and decoration to potential furniture buyers.