Japanese women’s fashion media site 4meee acquired by Enigmo for $5 million



See the original story in Japanese.

Tokyo-based Rocket Venture, the company behind women’s fashion media site 4meee! (pronounced “for me”), will announce today that it has been acquired by Enigmo (TSE:3665) for 600 million yen (about $5 million). Enigmo is an internet company best known for operating Buyma, a marketplace selling selected fashions less likely to be available at retail stores.

See also:

Rocket Venture CEO Makoto Tatsukawa

Rocket Venture was founded in December 2013 by 29-year-old entrepreneur Makoto Tatsukawa. The company launched 4meee in June and participated in a seed acceleration program provided by Tokyo-based startup incubator Movida Japan. Last August, they fundraised 50 million yen (about $500,000) from Global Brain and Future Investment.

They have been seeing good growth, acquiring 2 million monthly unique users and 25 million monthly page views over the last six months. But according to recent communication with CEO Tatsukawa, he told me that the growth has reached over 30 million monthly page views. As other media has reported, Enigmo expects 4meee to drive user traffic to the former’s e-commerce platform Buyma under this acquisition. Since Tatsukawa is familiar with e-commerce business in the greater Chinese region, we can assume that Enigmo wants to expand in Asia overall leveraging his expertise.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy