Japan’s online laundry service Lenet raises $3.4 million from YJ Capital

R to L: White Plus CEO Takayuki Inoshita, managing director Ryosuke Saito

This is the abridged version from our original article in Japanese.

WhitePlus is a Japanese startup offering an online laundry service called Lenet. The company announced today it has raised 408 million yen (about $3.4 million) from YJ Capital, the investment arm of Yahoo Japan.

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WhitePlus was founded in 2009 and subsequently raised 300 million yen (about $3 million) from Jafco in August 2013. The company was spotlighted by a TV commercial campaign starring popular Japanese TV personality Shinobu Sakagami, and the film on YouTube has been played over a million times over the first three days since uploading. We’re told that their membership number was around 40,000 in January 2014, creeping up on the 100,000 milestone as of November.

WhitePlus CEO Takayuki Inoshita said they are working with 10 partnered laundry factories. Several persons out of the entire 40-person team are managing the quality of laundry services. The company will use the funds to improve services and hire new people.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy