Japan’s leisure booking site Asoview secures $5 million from travel giant JTB Group, others

From the left: Asoview CEO Tomohisa Yamano, JTB Group vice president Hiroki Furuno

This is the abridged version of our original article in Japanese.

Tokyo-based Asoview (previously known as Catarizm), the company behind an online leisure booking site under the same, announced today that it has partnered with Japanese travel agent company JTB Group. Upon this announcement, Asoview also announced it has secured 600 million yen ($5 million) funding in the round led by JTB Group with participation from YJ Capital, Jafco, and Globis Capital Partners.

Asoview and JTB Group will join forces in online sales, running promotional campaigns to motivate more foreigners to visit Japan towards the 2020 Tokyo Olympic Games, as well as developing additional services such as benefit packages for businesses.

Asoview was incorporated in March 2011. Since the launch of the service back in July 2012, Asoview has been providing 6,000 excursion programs in 300 genres in partnership with more than 2,000 companies nationwide in Japan. The company previously fundraised about 200 million yen (about $1.7 million) from Global Capital Partners and Jafco in March 2014.

See also:

Translated by Masaru Ikeda