Tokyo-based Moff, the Japanese startup developing sensor-embedded wearable smart-toy Moff Band, announced today that it has fundraised 160 million yen ($1.3 million) from Japanese gaming giant Bandai Namco Entertainment (TSE:3832), mobile gaming developer Orso, investment company TomyK, and other angel investors. Since its launch in October 2013, the company has fundraised 210 million yen.
Moff began selling the Moff Band device on Amazon.com last fall, attracting many users in Japan and the US. The device adopts the company’s original posture recognition and data analysis technologies, while the company has been planning and developing the active gamification platform that converts actions into user experiences such as emitting a sound based on a user’s action.
Moff will use the funds to strengthen its structure to focus on developing the gamification platform, users’ action- and activity-based analysis technologies using artificial intelligence and machine learning, as well as business development with partnering companies.
From the left: Moff USA CEO Albert B. Chu, Moff CEO Akinori Takahagi
Coinciding with the funds, Moff established a wholly-owned subsidiary called Moff USA in the US. Albert Chu, former vice president of Apple, AT&T, and Access, was named as CEO of the US subsidiary for business development in the US.
In a previous interview with The Bridge, Moff CEO Akinori Takahagi said that there is huge potential for the smart-toy market in the US. Hence, the establishment of the US-based subsidiary is a natural move for the startup.
Moff said that they will focus on inventing gamified fitness solutions by developing sensor devices and the gamification platform, looking to expand beyond the smart-toy vertical to vaster markets.
See the original story in Japanese. Tokyo-based crowdsourced bookkeeping startup MerryBiz announced this week that it has fundraised an undisclosed amount of funding from Opt Ventures, the investment arm of Japanese leading online ad agency Opt Holding (TSE:2389). As an investment from Opt Ventures Fund Part-I, this follows the VC firm’s recent investment in Japanese translation startup WOVN.io. For MerryBiz, this follows their previous funding from Mitsui Sumitomo Insurance Venture Capital back in May 2014. MerryBiz provides a bookkeeping service under the same name by reading photocopies of withdrawal details on passbooks, credit card utilization bills and payment statements in addition to receipts for expenses. Under the title derived from a name of goat species, the company has rolled out a new function every three months. In January this year, MerryBiz started receiving outsourced bookkeeping and tax return processing services for freelancers in association with Japanese legal portal Bengo4.com. MerryBiz CEO Hiroki Kudo told The Bridge that he will strengthen his engineering team and marketing efforts for customer acquisition: We will hire engineers from overseas to develop our service for Japanese users, meaning building a global team in the company. Since everything changes so fast in the online industry, we…
Tokyo-based crowdsourced bookkeeping startup MerryBiz announced this week that it has fundraised an undisclosed amount of funding from Opt Ventures, the investment arm of Japanese leading online ad agency Opt Holding (TSE:2389). As an investment from Opt Ventures Fund Part-I, this follows the VC firm’s recent investment in Japanese translation startup WOVN.io. For MerryBiz, this follows their previous funding from Mitsui Sumitomo Insurance Venture Capital back in May 2014.
MerryBiz provides a bookkeeping service under the same name by reading photocopies of withdrawal details on passbooks, credit card utilization bills and payment statements in addition to receipts for expenses. Under the title derived from a name of goat species, the company has rolled out a new function every three months. In January this year, MerryBiz started receiving outsourced bookkeeping and tax return processing services for freelancers in association with Japanese legal portal Bengo4.com.
MerryBiz CEO Hiroki Kudo told The Bridge that he will strengthen his engineering team and marketing efforts for customer acquisition:
We will hire engineers from overseas to develop our service for Japanese users, meaning building a global team in the company.
Since everything changes so fast in the online industry, we need to be close contact with each others onsite in the team so that we can move forward quicker. Having new employees, we want to build up an artificial intelligence or machine learning-based system.
We were told that the company is employing a Swedish engineer for now while still screening for new engineering applicants from Germany, Spain and India. Their engineers will focus on enhancing features for the Japanese market for the time being, but the company wants to adopt the service into the global market so that it can accept reading receipts issued in different countries.
See the original story in Japanese. WOVN.io instantly turns a website into a multilingual environment just by adding a single Javascript code to a website source. Tokyo-based Minimal Technologies, the company behind the service, announced in July that it has partnered with Recruit Communications, and it also told The Bridge that the service has been adopted into more than 4,500 websites in the US, Japan, Brazil, Spain, and other countries. The company announced today that it has fundraised 130 million yen ($1.1 million) from Opt Ventures and Nissay Capital. Opt Ventures is the investment arm of Japan’s largest online ad agency Opt (TSE:2389) while Nissay Capital is that of Japan’s leading insurance company Nissay, or Nippon Life Insurance Company (TSE:6271). In a previous interview, the company said WOVN.io earns 90% of its revenue stream from their enterprise plan users. They plan to use the latest funds to strengthen their position as a marketing tool to help businesses expand globally. WOVN++, the SEO-enabled library launched in late July in beta, is also part of the strategy. Thanks to the 2020 Tokyo Olympics effect, there are now more websites available in English. I expect that WOVN.io will accelerate this trend and help…
WOVN.io instantly turns a website into a multilingual environment just by adding a single Javascript code to a website source. Tokyo-based Minimal Technologies, the company behind the service, announced in July that it has partnered with Recruit Communications, and it also told The Bridge that the service has been adopted into more than 4,500 websites in the US, Japan, Brazil, Spain, and other countries.
The company announced today that it has fundraised 130 million yen ($1.1 million) from Opt Ventures and Nissay Capital. Opt Ventures is the investment arm of Japan’s largest online ad agency Opt (TSE:2389) while Nissay Capital is that of Japan’s leading insurance company Nissay, or Nippon Life Insurance Company (TSE:6271).
In a previous interview, the company said WOVN.io earns 90% of its revenue stream from their enterprise plan users. They plan to use the latest funds to strengthen their position as a marketing tool to help businesses expand globally. WOVN++, the SEO-enabled library launched in late July in beta, is also part of the strategy.
Thanks to the 2020 Tokyo Olympics effect, there are now more websites available in English. I expect that WOVN.io will accelerate this trend and help make more content from Japan available to the global audience.
See the original story in Japanese. Tokyo-based Fastmedia, the Japanese startup that provides a smartphone app development platform called Yappli, announced today that it has fundraised 330 million yen ($2.7 million) from Globis Capital Partners, Salesforce, YJ Capital, and DeNA co-founder Shogo Kawada. [1] Coinciding with the funds, Fastmedia announced that Kawada and Takao Ozawa, head of Shopping Company at Yahoo Japan, have joined the company’s advisory board. The Yappli platform is designed for non-engineers such as marketing representatives who typically have no programming skills, allowing them to develop and maintain a mobile app for iOS or Android by choosing templates, functions, and design components via drag-and-drop operations. Users can also ask Yappli to submit their app to the app store for review. The app development platform supports a series of features for mobile apps, such as normal and geo-based push notifications, distributing online coupons, and other features which marketing representative typically want for mobile apps. Fastmedia CEO Yasufumi Ihara told The Bridge that the company has acquired more than 5,000 corporate users including about 30 major brands. From a business category perspective, the platform is the most popular in the apparel industry, followed by maker companies distributing their catalog…
Tokyo-based Fastmedia, the Japanese startup that provides a smartphone app development platform called Yappli, announced today that it has fundraised 330 million yen ($2.7 million) from Globis Capital Partners, Salesforce, YJ Capital, and DeNA co-founder Shogo Kawada. [1] Coinciding with the funds, Fastmedia announced that Kawada and Takao Ozawa, head of Shopping Company at Yahoo Japan, have joined the company’s advisory board.
The Yappli platform is designed for non-engineers such as marketing representatives who typically have no programming skills, allowing them to develop and maintain a mobile app for iOS or Android by choosing templates, functions, and design components via drag-and-drop operations. Users can also ask Yappli to submit their app to the app store for review.
The app development platform supports a series of features for mobile apps, such as normal and geo-based push notifications, distributing online coupons, and other features which marketing representative typically want for mobile apps. Fastmedia CEO Yasufumi Ihara told The Bridge that the company has acquired more than 5,000 corporate users including about 30 major brands. From a business category perspective, the platform is the most popular in the apparel industry, followed by maker companies distributing their catalog or online content to customers.
Fastmedia’s business model takes a build-up approach, which is easier to make a solid revenue stream but also easier to see their ceiling of sales. To address this issue, Ihara is expecting sales from a revenue-share model that started in April, a stream from in-app purchases via their users’ apps developed on the Yappli platform.
For example, looking at the conversion rate of premium video content on a mobile app provided by Tokyo-based private broadcaster TBS, it has been hitting a high number of 10% despite the fact that similar services provided in the feature phone era was as little as 1%.
Fastmedia has introduced a revenue sharing model for content holders, where the company secures the sales from selling premium content through these holders’ mobile apps while the company undertakes the initial development of these apps for reasonable cost. Hence, the more premium content providers the company can attract, the more revenue will be generated and contributed to the growth of the company.
Fastmedia’s competitors include Strikingly, however, it seems that many users recognize the ease of use in the Yappli platform because of better fitting local market needs. With all this in mind, the company plans to strengthen user support using the latest funds.
From the left: Masafumi Sano (managing director), Yasufumi Ihara (CEO), Masumi Kuroda (managing director)
Translated by Masaru Ikeda Edited by Kurt Hanson
YJ Capital is the investment arm of Yahoo Japan. ↩
See the original story in Japanese. Tokyo-based startup Emet Creation introduced a new mobile app last week, which enables users to browse incessantly trending video clips. The app is called ViMET and now available for iOS on the iTunes AppStore. Now that mobile broadband internet use is widespread in Japan, more users have come to enjoy video clips during intervals in daily lives such as a break at work or transit time. The most popular type of content among those viewed include seconds-long comedy-variety video clips, typically easygoing rather than movies or dramas that need deep thinking. Yet almost users spend 80% of their browsing time looking for clips that they may like, in contrast to the remaining 20% of the time used to actually watch them. Emet Creation has developed a platform allowing users to keep browsing videos from YouTube that they may like based on deep learning about their browsing history as well as collaborative filtering with the browsing histories of other ViMET users. When one watches a video clip using the app, one just presses a heart button on screen if one likes the clip, otherwise take no action and then proceed to the next clip. In…
From the left: Emet Creation president So Yanagimoto, CEO Atsufumi Otsuka
Tokyo-based startup Emet Creation introduced a new mobile app last week, which enables users to browse incessantly trending video clips. The app is called ViMET and now available for iOS on the iTunes AppStore.
Now that mobile broadband internet use is widespread in Japan, more users have come to enjoy video clips during intervals in daily lives such as a break at work or transit time. The most popular type of content among those viewed include seconds-long comedy-variety video clips, typically easygoing rather than movies or dramas that need deep thinking. Yet almost users spend 80% of their browsing time looking for clips that they may like, in contrast to the remaining 20% of the time used to actually watch them.
Playback screen
Emet Creation has developed a platform allowing users to keep browsing videos from YouTube that they may like based on deep learning about their browsing history as well as collaborative filtering with the browsing histories of other ViMET users. When one watches a video clip using the app, one just presses a heart button on screen if one likes the clip, otherwise take no action and then proceed to the next clip. In this way, the app’s engine will learn one’s preference. We were told that the team aims to make it the video version of Japan’s curated news app Gunosy.
Emet Creation CEO Atsufumi Otsuka explained:
Since launch of the app in open beta in March this year, we have been improving its algorithm to better capture the preference of a user while collecting feedback from beta users. With this effort, an average usage time per app launch was overwhelmingly improved from 4 minutes to 27 minutes. We can’t find the demographics of our users but many uses before going asleep.
27 minutes is a very high number, especially compared to an average usage time of typical curated news apps, which is just five minutes. On average, our users launch the ViMET app twice a week, or eight times a month (using four hours a month), meaning that our service is more valuable as a media app because of the longer contact time with users. Looking forward, we want to add a new feature called My ViMET, allowing users to create a channel curating just their favorite video clips.
Diagram provided by Emet Creation. According to a recent report from the Nielsen Company Japan, there are 37 million people using mobile video services in Japan.
According to Emet Creation, there’s no competitor in this space globally, especially in the category focused on a platform for browsing personalized short video clips. The company will start developing an Android version soon, aiming to acquire more users that like mobile video browsing.
Emet Creation was founded in 2014 by its president, Yanagimoto So, holding more than 40,000 Twitter followers together with CEO Atsufumi Otsuka, who used to work for the giant Japanese ad agency Dentsu. They secured a round of angel funding worth 20 million yen (about $170,000 in the exchange rate at the time) from former Intel Japan president Nobuyuki Denda and other angel investors in November of 2014, followed by securing additional funding worth 20 million yen (about $164,000) from another undisclosed angel investor in May this year.
See the original story in Japanese. At first glance this tiny device looks like an ordinary accessory, but this product is a little more specialized than it appears. Ontenna is a device that, when clipped to the user’s hair just like a hair pin, can convey the character of nearby sounds to the wearer using light and vibration. The device is being developed as an aid for people who have lost or were born without their hearing. Sound conveyed through vibration and light to the user’s hair When I was a kid, I had a few classmates at the school in the US I was going to who were deaf. Everyone in the class knew how to say a few things in sign language like “What?” and “Thanks.” One thing I remember particularly well was the disaster drills. The alarm would go off and it was so loud you had to cover your ears, but they couldn’t hear it at all. They only could tell that something was going on by looking around at their surroundings. What if someone was alone in a situation like that? There’s no way to know. Ontenna may be able to fix that problem. The…
Ontenna, a new interface that allows sound to be felt from your hair
At first glance this tiny device looks like an ordinary accessory, but this product is a little more specialized than it appears. Ontenna is a device that, when clipped to the user’s hair just like a hair pin, can convey the character of nearby sounds to the wearer using light and vibration. The device is being developed as an aid for people who have lost or were born without their hearing.
Sound conveyed through vibration and light to the user’s hair
When I was a kid, I had a few classmates at the school in the US I was going to who were deaf. Everyone in the class knew how to say a few things in sign language like “What?” and “Thanks.” One thing I remember particularly well was the disaster drills. The alarm would go off and it was so loud you had to cover your ears, but they couldn’t hear it at all. They only could tell that something was going on by looking around at their surroundings.
What if someone was alone in a situation like that? There’s no way to know. Ontenna may be able to fix that problem. The concept behind Ontenna is a device that can allow the user to feel sound through their hair kind of like how cats can sense movement in the air with their whiskers.
By translation sounds in the 30dB to 90dB range into 256 different levels of vibration and light, the pattern and quality of sounds can be expressed through light and vibration. Through this, the rhythm, pattern, loudness, and other qualities of sounds can be conveyed to the user. Just by clipping the device to your hair, deaf people will now be able to feel the sounds that they couldn’t hear at all before.
Chance encounter at the university culture festival
The developer of Ontenna is Tatsuya Honda, a UI designer who began his first job at a manufacturer. Prior to that, he was majoring in information and security in the School of Systems Information Science at Future University Hakodate in Hokkaido, Japan. Having a strong interest in art and design since from then on, in his graduate thesis research he was a member of the design office aiming to solve problems in society with the power of design and technology.
For Honda, the deciding factor with Ontenna was a chance encounter at his university’s culture festival. He happened to see a deaf person at the festival and decided to show the person around the university campus using gestures. Afterwards, upon parting, Honda was handed a business card, and invited to go to an onsen (public bath and spa) sometime (Hakodate is well-known for its onsen).
Honda explained:
The person I had just met was the president of an NPO called Hakomimi.net, Hakodate Sound Visualization Research Society. I became very interested in deaf communication and I joined the research society. I studied sign language, volunteered as a sign language interpreter, and established a sign language circle at my university.
Thus Honda found himself exploring a new research theme, using technology and design to convey sound to deaf people, and beginning research at a 4th year university student in 2012 on what would become the Ontenna prototype.
With funding from government grants and 3D printing, 200 prototypes were made
Last year, still continuing his research as a graduate student, he was selected by the MITOU Program, a bi-annual software engineering promotion program run by the Governmental IT Promotional Agency of Japan. Using the funding gained through this, and by making use of 3D printing, he has produced over 200 prototypes. The result being an Ontenna that can be worn as a hair clip with very little difficulty or discomfort.
Honda’s project has come this far with cooperation and help from many deaf people. Even now, the most recent prototype is being tested through daily use for the purpose of collecting feedback. Though they have cleared many hurdles to get to this point, they say that still the most difficult problems to solve have been the shape of the device, and where it should be clipped.
The very first prototype of Ontenna was just a simple rectangular box in the shape circuit board. After receiving feedback from users voicing concerns about the angular sharpness of the device, the design has gradually come to the soft rounded form of the latest model. As for how to wear the device, feedback suggested an aversion to attaching the device directly to the skin because of possible irritation or discomfort. The next step was to try and have users attach the Ontenna to their clothes, but the result was that it was sometimes difficult to feel the vibrations.
Honda continued:
Fingertips, arms… we tried a lot of different body parts. Deaf people use their arms and hands to communicate in sign language, so wearing the device in one of those places proved to be cumbersome. Through lots of trial and error, we finally came to the conclusion that wearing the device in your hair, which could easily sense vibration and wouldn’t directly touch the skin, was the best option.
There are two types of Ontenna models one which is worn in the hair like a clip, and the other which is worn as an earring. Originally there was only the hair clip model, but for deaf people who are old and may not have much hair, that model wasn’t practical, so they created another version which when clipped on the ear feels just like wearing a regular earring.
The Ontenna earring model
“I felt like I could hear the sound of cicadas for the first time.”
Another difficulty during the development process was dealing with the strength of the vibration. An experiment was done with both deaf participants and those with normal hearing. With an Ontenna attached to both right and left sides, participants would indicate using a button which side a sound was coming from. In the experiment, it was found that with deaf participants, they could signal immediately which direction the stimulus sound came from and that the vibrations were very well tuned.
If the vibration is too strong it would cause some discomfort, but if it’s too weak it would be difficult to notice. With the current Ontenna model, it is built so that all sounds in the user’s surrounding environment are conveyed, which means if you were to go to a busy, crowded place like Shibuya, the device would constantly be vibrating. Dealing with different environments while still trying to convey sound with the appropriate level of vibration is something they’re still working to solve.
Positive feedback has been coming in from deaf users who wear the device at home or around town in their daily activities. By wearing Ontenna, users have aid they can now tell the difference between the sound of the intercom and the telephone, or realize for example if the cord to vacuum cleaner got pulled out of the outlet (see video above). For these users, by being able to sense sounds, a variety of difficulties are being overcome.
Honda added:
One girl who had tried Ontenna said something that really left a big impression on me. ‘At school I was taught that cicadas make a long buzzing sound, but I never knew what kind of rhythm or pattern that sound had until now. Once I put on Ontenna I felt like I could hear the sound of cicadas for the first time.’ I was really happy to hear that.
Could Ontenna be a part of the 2021 Deaflympics?
Tatsuya Honda, the researcher behind Ontenna
Questions from deaf people as well as the parents of children with hearing disabilities wanting to know when they’ll be able to buy Ontenna have been increasing.
That said, Ontenna is still a project that Tatsuya Honda in a collaborative effort has designed and developed at the research level. He still sees mass production as being a ways off, but while keeping an eye on future business cooperation, hopes to get Ontenna into the hands of as many deaf and hearing disabled people as possible, as soon as possible.
One long term goal with Ontenna has to do with the Deaflympics planned to be held in 2021. Not quite as well known as the Paralympics, the Deaflympics are Olympic Games for deaf people.
Honda concluded:
In the far future, I think it would great if athletes at the 2021 Deaflympics used Ontenna in competition. For example, track and field players could use Ontenna when working on the timing and rhythm of their strides to possibly improve their record. If Ontenna can be a part of these athletes setting new records, that would be so wonderful.