C Channel, video fashion media for women, acquires startup for Indonesian expansion



Tokyo-based C Channel, the Japanese startup offering a video-based digital fashion media for young women under the same name, announced today that it has acquired Jakarta-based startup PT Media Makmur for an undisclosed sum. Since its launch back in April of 2013 as a local subsidiary of Japanese blog marketing company Rich Media, PT Media Makmur has been running Kawaii Beauty Japan, a fashion and beauty-focused media outlet for female consumers in Indonesia.

According to SimilarWeb, the Indonesian beauty site has acquired more than 350,000 monthly visitors as well as nearly 1 million likes on the site’s Facebook fan page for local users.

C Channel has been massively expanding to several Asian markets by partnering with Chinese video sharing site Todou (for Chinese expansion), Taiwanese beauty media outlet Niusnews and Taiwanese online-to-offline media outlet Maker (for Taiwanese expansion) as well as Thai e-publication and UGC (user generated content) media site Oookbee (for Thai expansion). Hence, the latest announcement means the Japanese beauty site has expanded to the fourth Asian market outside its home turf.

You’ll be able to find the C Channel logo on the top page of the acquired company’s website. You’ll see signs of the owner’s effort trying to associate it with a Facebook fan page for C Channel’s Indonesian version but will be actually redirected to the Japanese fan page for now. We are still unsure whether both teams are trying to launch a new site under the C Channel brand, otherwise the Indonesian startup’s existing media site will be merged into the brand.