Japan’s Cacoo boasts 3 million users, wants to attract with new collaboration experience


See the original story in Japanese.

Fukuoka-headquartered Nulab, the Japanese SaaS (Software as a Service) company offering several collaborative work solutions, has rolled out a new interface on their flagship product Cacoo. Because this is the first major update since the product’s launch back in 2009, we can expect there will be numerous improved functions and upgraded features based on user feedback.

Major updates include:

  • Modern and sophisticated designs for dashboard and editor screens
  • New comment function facilitates user feedbacks to team members
  • Easier diagram drawing by adjusting styles
  • Automated data saving while drawing diagram
  • Improved presentation mode for sharing idea with team members

In addition to its headquarters in Fukuoka, Nulab has offices in Tokyo, New York City, Taipei and Singapore. The renewal was made on top of concept design and research which has been mainly conducted by their user experience researchers and designers over one year in Japan and New York City.

When we take at look at how Cacco has been growing their user base to date, it surpassed 200,000 users back in 2011 celebrating the second anniversary, and then marked 500,000 users in 2012 and 1.5 million users in 2015. In the announcement at this time, Nulab revealed that Cacoo has reached 3 million users, and more interestingly, over 86% international access accounts for their entire user base, which is unusual for Japanese companies.

Nulab launched earlier this month a single sign-on scheme called Nulab Account which allows users to utilize and integrate their portfolio with a single user account all across the company’s business integration tools: Backlog (serving 780,000 users, primarily in Japan) and Typetalk (serving 12,000 users as of March 2016 but the latest figures not disclosed). The Nulab Account scheme was partially launched in 2016 but its full roll-out  this month enables full migration of user management functions, enabling users to go back and forth between these tools.

The company’s user engagement activity is not limited to online, and the  launch of NuSpace in Singapore this April underscores their aim to foster user community in the Southeast Asian region.

Edited by “Tex” Pomeroy