Tokyo-based Dely, the Japanese video-centric culinary media startup offering recipe discovery portal Kurashiru, announced today that it has been acquired by Yahoo Japan. YJ Capital, the investment arm of Yahoo Japan, acquired a 15.9% stake of the media startup with their first investment back in 2016. By additionally injecting 9.3 billion yen ($83.8 million US) at this time, Yahoo Japan has agreed to acquire a 45.6% stake of the startup.
Dely was established in April of 2014. In September of the same year they received funding from Anri and began a food delivery business as their inaugural service. However, after judging the outlook for such services difficult, they pivoted to video curation media last year, their current business model.
Since its launch back in February of 2016, Kurashiru has published 18,000 recipe movies, attracting 2.9 million users via social network channels, and has acquired 12 million mobile app downloads, mainly by attracting female consumers in their 20s to 40s. Tokyo-based Every, the Japanese startup behind online recipe media Delish Kitchen which is considered to be one of Kurashiru’s closer competitor services, has raised a total of 5.43 billion yen (about $48.2 million) to date.
- Japanese video recipe app Kurashiru secures $30M in funding from Softbank, others
- Japan’s Dely secures $27M to beat Cookpad for online recipe market dominance
- Tastemade Japan Taps Amazon and Vice Media for Two New Hires (VideoInk)
Edited by “Tex” Pomeroy