Neworld to set up shop in Taiwan to help Japanese craftmakers market globally: Nikkei

Craft Store
Image credit: Neworld

Tokyo-based Neworld, the Japanese startup behind marketing support and an e-commerce platform focused on Japanese craft products, is now planning to develop sales channels by launch campaigns on crowdfunding sites in Taiwan. To strengthen this effort, the company plans to establish a local subsidiary in Taiwan in February next year, Nikkei says.

Founded in Fukuoka back in November of 2013, Neworld initially started its business with driving customer traffic to fashion e-commerce sites but subsequently pivoted to an video marketing and e-commerce platform focused on introducing lifestyle products made by local artisans from all across Japan.

Neworld has secured several million US dollars through multiple rounds to date from strategic investors including Japanese crowdfunding site Makuake (TSE:4479). Partnerships of crowdfunding and e-commerce sites between Japan and Taiwan have been emerged in recent years. Our readers may recall Japan’s Campfire has recently agreed with mutual listing of crowdfunding projects with Taiwan’s Zeczec (嘖嘖).

Makuake has worked with Taiwanese e-commerce platforms such as uDesign (有.設計) and Citiesocial (找 好東西). In October, Taiwanese startup backer iiiNNO (一諾新創) partnered with One More, the Japanese company behind the Green Funding crowdfunding platform to help Taiwanese startups expand into the Japanese market.