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Japanese collage app lets users mail New Year’s greeting cards

Yukari Mitsuhashi Yukari Mitsuhashi
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Back in September we wrote about Decopic’s impressive milestone of 30 million downloads. Community Factory, the maker of the photo sharing app, has lots of other great apps, including Decopic’s sister app Petapic. Petapic was launched back in December of 2012 and has been downloaded over six million times to date. Users of the app can create cute collages with their own photos, and can draw on photos or decorate them with over 90 stamps. The app provides more than 80 different templates for collages, so its easy for first-time users to make a good one. Starting in November, Petapic added a new feature where users can make their collage into a ‘Nengajo’ or Japanese New Year’s greeting cards. The nengajo postcards can then be mailed out for 128 yen (a little over a dollar). Although nengajo are traditionally postcards sent to homes, digital natives are more accustomed to simply sending text messages to friends. So this gesture will likely be seen as a thoughtful surprise. The new feature is available on Android for now, but an update will bring the feature to iOS sometime in mid-November. Community Factory launched yet another ‘kawaii’ app called CunPic on October 24th [1]….

petapic-wide

Back in September we wrote about Decopic’s impressive milestone of 30 million downloads. Community Factory, the maker of the photo sharing app, has lots of other great apps, including Decopic’s sister app Petapic.

Petapic was launched back in December of 2012 and has been downloaded over six million times to date. Users of the app can create cute collages with their own photos, and can draw on photos or decorate them with over 90 stamps. The app provides more than 80 different templates for collages, so its easy for first-time users to make a good one.

Starting in November, Petapic added a new feature where users can make their collage into a ‘Nengajo’ or Japanese New Year’s greeting cards. The nengajo postcards can then be mailed out for 128 yen (a little over a dollar). Although nengajo are traditionally postcards sent to homes, digital natives are more accustomed to simply sending text messages to friends. So this gesture will likely be seen as a thoughtful surprise. The new feature is available on Android for now, but an update will bring the feature to iOS sometime in mid-November.

Community Factory launched yet another ‘kawaii’ app called CunPic on October 24th [1]. Within three days of its release, the app ranked second on App Store among all free camera apps. CunPic differentiates itself from other cute apps with its skin-smoothening and whitening features, common to most purikura photo booths. It’s available on iOS for now, but expect an Android version soon.

If you’re in the market for a cute reminder app, Community Factory also makes Petatto Memo, which we featured back in October.

Petapic-nengajo1 Petapic-nengajo

  1. Editor’s note: Cunpic is such an unfortunate name…  ↩

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Tokyo Office Tour: Nightley brings behavioral consumer data to geo-analytics

Masaru Ikeda Masaru Ikeda
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Tokyo-based Nightley develops location-based analytics technologies. The startup was launched back in 2011 by CEO Yutaka Ishikawa who previously worked with Japanese web service company NetAge [1]. Nightley recently developed social media analytics engine Trexa, and started providing social media analytics to GIS service providers as part of their service Nightley GIS Mesh Data. I recently visited the company’s office near Shibuya to hear more from Ishikawa about this initiative. As some of our readers may know, several Japanese system integration companies have partnered with Twitter as a data reseller, obtaining rights to collect data using the Twitter API. Similarly Japanese big data solution provider Hottolink also partnered with US company Gnip back in October to distributing Gnip’s analytics data in Japan [2]. NTT Docomo also recently started selling mobile spatial statistics based on the usage of its mobile subscribers. I asked Ishikawa how his company differentiate from these big players. He explained: Conventional players typically give you an accumulation of longitude and latitude values with tweets or posts. These values tell you where users are or were, but they don’t give you insights about which floor or what store in a shopping mall they are in, or what they…

Tokyo-based Nightley develops location-based analytics technologies. The startup was launched back in 2011 by CEO Yutaka Ishikawa who previously worked with Japanese web service company NetAge [1].

Nightley recently developed social media analytics engine Trexa, and started providing social media analytics to GIS service providers as part of their service Nightley GIS Mesh Data. I recently visited the company’s office near Shibuya to hear more from Ishikawa about this initiative.

As some of our readers may know, several Japanese system integration companies have partnered with Twitter as a data reseller, obtaining rights to collect data using the Twitter API. Similarly Japanese big data solution provider Hottolink also partnered with US company Gnip back in October to distributing Gnip’s analytics data in Japan [2]. NTT Docomo also recently started selling mobile spatial statistics based on the usage of its mobile subscribers.

nightley-gis-mesh-data
Nightley GIS Mesh Data (visualized sample)

I asked Ishikawa how his company differentiate from these big players. He explained:

Conventional players typically give you an accumulation of longitude and latitude values with tweets or posts. These values tell you where users are or were, but they don’t give you insights about which floor or what store in a shopping mall they are in, or what they are doing.

Our solution gives you more visibility around such attributes of users, and I believe this is our advantage, helpful in creating more efficient marketing efforts or planning store roll-outs.

When Ishikawa launched the company a few years ago, he was selling location analytics data a direct sales basis. But he subsequently learned there are business opportunities only among a very niche segment of marketing people in Japan. So he changed their sales strategy to intensify partnering efforts with big GIS players or enterprise system integrators [3].

They already have clients in need of geographical data plentiful with various organic attributes. I thought partnering with them would be much easier. They also have geographical analytics solutions, but it’s not very organic. I realized the complementary potential of working with GIS companies.

He expects the solution to be used not only for O2O solutions but also by people and companies working on more accurate area targeting.

The company is looking for funding opportunities and more engineers to help develop further growth. If you are interested in being a part of the team, don’t hesitate to contact them via this page.

nightley-office
Nightley office
  1. NetAge was originally launched back in 1999 by Japanese serial entrepreneur Kiyoshi Nishikawa. The company was subsequently rebranded to ngi group, and became United which is well-known for mobile app CocoPPa. Apart from the company, Nishikawa launched a new incubation company called NetAge again a couple of years ago.↩
  2. Hottolink is a subsidiary of Internet marketing agency Opt (TSE:2389). The former recently unveiled it was approved to be listed on the TSE Mothers market, a stock market for emerging companies. The IPO is scheduled to take place on December 9th.↩
  3. Nightley recently partnered with Japanese system integration company Fujitsu for co-developing the lattter’s location data cloud service Spatiowl, and area marketing solution provider Giken Shoji International.↩

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Startup partners with TV station to give Japanese seniors work after retirement

Yukari Mitsuhashi Yukari Mitsuhashi
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Some of our readers may recall when we previously shared an interesting report from Japanese crowdsourcing website Crowdworks. The report indicated that seniors in Japan are turning to crowdsourced platforms for work. This shift will only accelerate as the country’s population grows older. The findings in that report pushed the crowdsourcing platform to make its next move, launching a crowdsourcing business in collaboration with a major TV station TV Tokyo, targeting seniors specifically [1]. Since the older segment of the population are typically dependent on television as a means of obtaining information, this partnership between the young startup and an established TV station makes perfect sense. The two companies will make efforts to encourage more seniors engage in crowdsourced work, and they plan to launch skill certifications to enhance the movement. The official launch of the platform is set for November 4th, when TV Tokyo will broadcast a show titled Work After Retirement. Crowdworks was first launched back in April of 2012, and has over 16,000 companies using its crowdsourced workforce to date. This initiative aims for 100,000 registered users by end of September next year, as well as one billion yen worth of work for this particular segment. In…

old man japan

Some of our readers may recall when we previously shared an interesting report from Japanese crowdsourcing website Crowdworks. The report indicated that seniors in Japan are turning to crowdsourced platforms for work. This shift will only accelerate as the country’s population grows older. The findings in that report pushed the crowdsourcing platform to make its next move, launching a crowdsourcing business in collaboration with a major TV station TV Tokyo, targeting seniors specifically [1].

Since the older segment of the population are typically dependent on television as a means of obtaining information, this partnership between the young startup and an established TV station makes perfect sense.

The two companies will make efforts to encourage more seniors engage in crowdsourced work, and they plan to launch skill certifications to enhance the movement. The official launch of the platform is set for November 4th, when TV Tokyo will broadcast a show titled Work After Retirement.

Crowdworks was first launched back in April of 2012, and has over 16,000 companies using its crowdsourced workforce to date.

This initiative aims for 100,000 registered users by end of September next year, as well as one billion yen worth of work for this particular segment.

Crowdworks-TVTokyo

  1. In this case, people over the age of 50.  ↩

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Now with over 1M downloads, Japanese news app Gunosy launches ad network

Takeshi Hirano Takeshi Hirano
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See the original story in Japanese. Tokyo-based Gunosy, the startup behind the news curation app of the same name, announced today it will launch a performance-based ad service next week, which it will call Gunosy Ads. The new service allows advertisers to distribute ads to clusters of users according to their interests. The company has also just revealed that their app surpassed 1 million downloads last month. The Gunosy Ads service started distributing ads on a test basis last month, and the diagrams below were measured in the period. The CTR (click through rate) and CVR (conversion rate) figures are surprisingly high. CVR is mostly just above 10% on average, and you typically won’t see such a high number on other ad networks. By going ahead with the launch, it shows that Gunosy sees potential in this new advertising stream. In addition, Shinji Kimura, a pioneer in the Japanese ad-tech sector, has joined their team. He founded ad-tech startup Adlantis back in 2007, subsequently selling it off to Gree for 1.6 billion yen (approximately $16 million) back in 2011. We had a chance to hear more from Kimura about the company’s future strategy, and we hope to share that very…

gunosy_featuredimage

See the original story in Japanese.

Tokyo-based Gunosy, the startup behind the news curation app of the same name, announced today it will launch a performance-based ad service next week, which it will call Gunosy Ads. The new service allows advertisers to distribute ads to clusters of users according to their interests.

The company has also just revealed that their app surpassed 1 million downloads last month.

The Gunosy Ads service started distributing ads on a test basis last month, and the diagrams below were measured in the period. The CTR (click through rate) and CVR (conversion rate) figures are surprisingly high. CVR is mostly just above 10% on average, and you typically won’t see such a high number on other ad networks. By going ahead with the launch, it shows that Gunosy sees potential in this new advertising stream.

In addition, Shinji Kimura, a pioneer in the Japanese ad-tech sector, has joined their team. He founded ad-tech startup Adlantis back in 2007, subsequently selling it off to Gree for 1.6 billion yen (approximately $16 million) back in 2011.

We had a chance to hear more from Kimura about the company’s future strategy, and we hope to share that very soon. So stay tuned!

diagrams

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Punishment Punch Girl: Japan’s latest ‘weird’ game is surprisingly good

SCORE 1,485 Rick Martin Rick Martin
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One of Japan’s hottest new mobile games over the past couple of weeks has been Punishment Punch Girl, a (strange) new fighter game from e-Dragon Power and Craft & Meister. I understand that well-known game designer Noritaka Funamizu (C&M), of Street Fighter II and Monster Hunter fame, worked on this title. The premise of the game, as noted already by a few Western publications, is an unusual one. The hero is a high school girl who is tasked with beating up perverts (often very strangely dressed ones) who lurk on the train. Looking beyond the unusual concept, Punch Girl is a really fun game. I’ve been playing it over the past few days, but I confess, it’s not something I really want to play when anyone is looking! In addition to the overall style of Punch Girl, the fun part of the gameplay is mastering the technique of, well, kicking ass. You have to keep your enemy airborne long enough to inflict the required amount of hits, and to do that you’ll need variety of directional attacks. Building a repertoire of attacks (they can be added in exchange for your collected experience points) really hooks you into the game. You…

One of Japan’s hottest new mobile games over the past couple of weeks has been Punishment Punch Girl, a (strange) new fighter game from e-Dragon Power and Craft & Meister. I understand that well-known game designer Noritaka Funamizu (C&M), of Street Fighter II and Monster Hunter fame, worked on this title.

The premise of the game, as noted already by a few Western publications, is an unusual one. The hero is a high school girl who is tasked with beating up perverts (often very strangely dressed ones) who lurk on the train. Looking beyond the unusual concept, Punch Girl is a really fun game. I’ve been playing it over the past few days, but I confess, it’s not something I really want to play when anyone is looking!

punishment-punch-girl-03

In addition to the overall style of Punch Girl, the fun part of the gameplay is mastering the technique of, well, kicking ass. You have to keep your enemy airborne long enough to inflict the required amount of hits, and to do that you’ll need variety of directional attacks. Building a repertoire of attacks (they can be added in exchange for your collected experience points) really hooks you into the game. You can check out our video demo above to see how this works.

Putting cute girl characters in the role of a fighter always seems to prove popular in various media (see Lollipop Chainsaw, Machine Girl [1]), not surprisingly among male audiences. So far it is doing pretty good here in Japan, becoming the second ranked iOS app overall back on October 29, having initially launched back on October 16. Currently it is ranked 22nd overall, although it was still in the top ten just earlier today.

On one hand, I hope the game gets published in English as well because I think it could really do well with Western audiences. But at the same time, I think the sense of humor behind the game might just be passed off as Japan being weird, rather than Japan being creative and funny.

Overall I think it is a pretty interesting game. It’s very enjoyable, and hard to put down once you get going. If you’d like to give it a try, you can get it as a free download over on the Japanese App Store.

punishment-punch-girl-01

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  1. Or maybe it’s just chainsaws? What if Evil Dead 2 was remade with a school girl? Hmmm…  ↩

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Japan’s Zozotown unveils new app, but some fashion retailers want to ban it from stores

SCORE 1,220 Masaru Ikeda Masaru Ikeda
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Start Today, the company behind Japanese fashion commerce site Zozotown, recently announced that it is receiving applications for a new sort of Showrooming feature for offline fashion retailers. It is called Wear and it launches today. The service uses a mobile app (for iOS and Android) that lets consumers scan a barcode of a clothes item at a participating offline retailer, and then purchase it online on Zozotown or other sites. When you buy online, a sales commission will then be paid from Zozotown to the retailer. This is called ‘showrooming’, and is becoming more common consumer behavior not only in Japan but also in the US and China. According to Nikkei, some retailers are receptive to Zozotown’s efforts — but others are not. Lumine, a fashion mall chain in Tokyo, has asked their tenent stores to prohibit photo-shooting in stores by consumers, a firm stance against the showrooming wave. In contrast, Japanese department store Parco has partnered with the e-commerce company and agreed to receive a commission when the store succeeds in driving traffic to Zozotown. We are told that about 200 fashion brands will participate in the program. We’ve seen major e-commerce players exploring new opportunities in this…

Start Today, the company behind Japanese fashion commerce site Zozotown, recently announced that it is receiving applications for a new sort of Showrooming feature for offline fashion retailers. It is called Wear and it launches today.

The service uses a mobile app (for iOS and Android) that lets consumers scan a barcode of a clothes item at a participating offline retailer, and then purchase it online on Zozotown or other sites. When you buy online, a sales commission will then be paid from Zozotown to the retailer. This is called ‘showrooming’, and is becoming more common consumer behavior not only in Japan but also in the US and China.

According to Nikkei, some retailers are receptive to Zozotown’s efforts — but others are not. Lumine, a fashion mall chain in Tokyo, has asked their tenent stores to prohibit photo-shooting in stores by consumers, a firm stance against the showrooming wave. In contrast, Japanese department store Parco has partnered with the e-commerce company and agreed to receive a commission when the store succeeds in driving traffic to Zozotown. We are told that about 200 fashion brands will participate in the program.

We’ve seen major e-commerce players exploring new opportunities in this space. Amazon Japan is intensifying fashion sales by leveraging its same-day delivery advantage. Meanwhile Rakuten launched an e-commerce store in partnership with popular fashion retailer Beams back in May. Japan’s leading fashion retailer Magaseek partnered with NTT Docomo and to try to cultivate a revenue stream using the latter’s mobile subscriber userbase.

In addition to this latest initiative, Start Today has been busy as well, acquiring e-commerce platform developer Stores.jp back in July, and partnering with fashion coordination site iQON last year.

It will be interesting to see how the company will evolve the fashion retail scene in Japan. Our Bridge team is now working on a report on the O2O market in Japan and around the world. We expect to share some of our insights here soon, so please stay tuned.

parco-wear
Image courtesy: Parco

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Japanese marketing campaign puts idol group HKT48 in ‘selfie’ videos

Yukari Mitsuhashi Yukari Mitsuhashi
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Japan’s AKB48 is the biggest pop idol group in terms of CD sales. So it’s only natural for companies and brands to try leverage that marketing power in their promotions. Google Plus did so once before, as did game developer Nijibox with the band’s Indonesian sister group JKT48. And now sweets manufacturer Lotte, famous for its signature Ghana chocolate, is getting in on the action as well. The company has a new promotion called Lotte x HKT48 Jidori 48. ‘Jidori’ means ‘selfie’ in Japanese, and HKT48 stands for Hakata48, another branch of the huge idol group. On a special site dedicated to this new campaign, you can find videos of the group’s 39 members, where each one poses as if they are feeding you chocolate. Users can cast their vote for their favorite video, and the most popular idol will win a TV commercial all by herself. In that commercial she will call out a name of one lucky user who will be chosen by lottery. The campaign has proven quite popular already, and in the first three days after launch there were around 2.7 million votes. Whether we like it or not, ‘selfies’ are an important part of self-expression…

hkt48-lotte

Japan’s AKB48 is the biggest pop idol group in terms of CD sales. So it’s only natural for companies and brands to try leverage that marketing power in their promotions. Google Plus did so once before, as did game developer Nijibox with the band’s Indonesian sister group JKT48.

And now sweets manufacturer Lotte, famous for its signature Ghana chocolate, is getting in on the action as well. The company has a new promotion called Lotte x HKT48 Jidori 48. ‘Jidori’ means ‘selfie’ in Japanese, and HKT48 stands for Hakata48, another branch of the huge idol group.

On a special site dedicated to this new campaign, you can find videos of the group’s 39 members, where each one poses as if they are feeding you chocolate. Users can cast their vote for their favorite video, and the most popular idol will win a TV commercial all by herself. In that commercial she will call out a name of one lucky user who will be chosen by lottery. The campaign has proven quite popular already, and in the first three days after launch there were around 2.7 million votes.

Whether we like it or not, ‘selfies’ are an important part of self-expression for many young people in Japan. These videos by HKT48 are all selfies, with idols using lots of different ideas to make their own video stand out from the rest.

To learn more about this unique campaign, check out the TV commercial below.

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Japanese restaurant finder service Retty sees over 1M monthly visitors

Takeshi Hirano Takeshi Hirano
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See the original story in Japanese Retty, a Tokyo-based startup providing social restaurant recommendations, announced that it has surpassed 1 million monthly unique visitors this month (see chart below). It’s growing by 200,000 visitors every month, and the month of October was almost double what it was back in August. The company’s CEO Kazuya Takeda attributes this growth spurt to a recently added feature that lets users easily to find their favorite restaurants. 65% of Retty visitors come from smartphones, and it has over 600,000 review postings for 160,000 restaurants. He adds: Some foodies are using our app to just explore restaurants in their spare time. In addition to the community function, we plan to make the app more helpful for you to find restaurants you will like. Takeda also revealed that his team will move to a monetization phase early next year. For restaurants owners, you will be able to get in touch with users who like your restaurant as well. The company has the eventual goal of reaching over 15 million monthly unique visitors in two years.

retty-featured

See the original story in Japanese

Retty, a Tokyo-based startup providing social restaurant recommendations, announced that it has surpassed 1 million monthly unique visitors this month (see chart below). It’s growing by 200,000 visitors every month, and the month of October was almost double what it was back in August.

The company’s CEO Kazuya Takeda attributes this growth spurt to a recently added feature that lets users easily to find their favorite restaurants. 65% of Retty visitors come from smartphones, and it has over 600,000 review postings for 160,000 restaurants. He adds:

Some foodies are using our app to just explore restaurants in their spare time. In addition to the community function, we plan to make the app more helpful for you to find restaurants you will like.

Takeda also revealed that his team will move to a monetization phase early next year. For restaurants owners, you will be able to get in touch with users who like your restaurant as well.

The company has the eventual goal of reaching over 15 million monthly unique visitors in two years.

retty-visitorsgrowth
The growth of monthly unique visitors at Retty

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Pinterest testing localized service in Japan

Rick Martin Rick Martin
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Pinterest, the web service that lets users share (or pin) photos and other content, is currently testing out a localized version of its service in Japan. We heard confirmation from a company representative earlier today that these initial trials are underway with some users: We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback. Japanese tech media Weekly Ascii posted images of the localized service yesterday, which you can check out over on their site. Pinterest, of course, received $100 million in investment back in May, led by Japanese e-commerce giant Rakuten. So this localization could pave the way for Rakuten to leverage Pinterest in some way. Our readers may recall that Pinterest CEO Ben Silbermann participated in the Japan New Economy Summit back in May of this year, offering his insights to Japanese audiences about entrepreneurship and innovation.

Pinterest CEO, Ben Silbermann, on stage in Tokyo last May
Pinterest CEO, Ben Silbermann, on stage in Tokyo last May

Pinterest, the web service that lets users share (or pin) photos and other content, is currently testing out a localized version of its service in Japan. We heard confirmation from a company representative earlier today that these initial trials are underway with some users:

We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback.

Japanese tech media Weekly Ascii posted images of the localized service yesterday, which you can check out over on their site.

Pinterest, of course, received $100 million in investment back in May, led by Japanese e-commerce giant Rakuten. So this localization could pave the way for Rakuten to leverage Pinterest in some way.

Our readers may recall that Pinterest CEO Ben Silbermann participated in the Japan New Economy Summit back in May of this year, offering his insights to Japanese audiences about entrepreneurship and innovation.

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To the Bat-cave! Upcoming Puzzle & Dragons collaboration to feature the Dark Knight

Rick Martin Rick Martin
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Back in June we told you about GungHo Online Entertainment’s Puzzle & Dragons collaboration with Finnish publisher Supercell, promoting the latter’s Clash of Clans game. That tie-up involved a CoC themed dungeon and collectable monsters as well. It wasn’t the first collaboration of this kind, and – as we can see today – it’s not the last. Yesterday GungHo announced a similar collaboration with Warner Bros’ Batman: Arkham Origins, with a themed dungeon available from October 30 to November 12, in both English and Japanese versions of the game. The announcement says that villains, such as the Joker, will be available to collect [1]. Batman, Robin, and Catwoman will be available through a special egg machine (the game’s gacha mechanism). There will be three unique Batman characters available, and the folks over on the Puzzle & Dragons subreddit look to have an early scoop on what they will look like, so be sure to check that out. The Clash of Clans dungeon just wrapped up a second run in Puzzle & Dragons, so I wouldn’t be surprised to see this Batman event recur in the future. The results were fruitful for Supercell, and I expect the outcome will be very…

joker-puzzle-dragons

Back in June we told you about GungHo Online Entertainment’s Puzzle & Dragons collaboration with Finnish publisher Supercell, promoting the latter’s Clash of Clans game. That tie-up involved a CoC themed dungeon and collectable monsters as well. It wasn’t the first collaboration of this kind, and – as we can see today – it’s not the last.

Yesterday GungHo announced a similar collaboration with Warner Bros’ Batman: Arkham Origins, with a themed dungeon available from October 30 to November 12, in both English and Japanese versions of the game. The announcement says that villains, such as the Joker, will be available to collect [1]. Batman, Robin, and Catwoman will be available through a special egg machine (the game’s gacha mechanism).

There will be three unique Batman characters available, and the folks over on the Puzzle & Dragons subreddit look to have an early scoop on what they will look like, so be sure to check that out.

The Clash of Clans dungeon just wrapped up a second run in Puzzle & Dragons, so I wouldn’t be surprised to see this Batman event recur in the future. The results were fruitful for Supercell, and I expect the outcome will be very positive for Warner Bros.

Supercell subsequently sold a 51% stake to Softbank and Gungho for $1.5 billion.

batman-puzzle-dragons catwoman-puzzle-dragons

  1. Hopefully this means a wide variety of villains, and not just the Joker.  ↩

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