THE BRIDGE

Interviews

TeamLab’s vision of Christmas future: A 2-ton, 4D animated tree in Japan

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Few companies in the world are as creative, collectively, as Tokyo-based teamLab. Their recent digital creations cover an incredible range, including an interactive TV game played by over a million people simultaneously. Their exhibitions (you can browse them here) combine cutting-edge technology and awe-inspiring aesthetics, and the results are invariably jaw-dropping. TeamLab’s most recent project is a Christmas tree installation at Canal City in Fukuoka, Japan, called The Crystal Tree of Wishes. But in typical teamLab fashion, this would not be just any Christmas tree. I spoke to teamLab’s Takashi Kudo, who explained how his company erected a two-ton, nine-meter tall LED tree, capable of being controlled by spectators using mobile devices. The Bridge: Where did the Christmas tree idea first come from? Takashi: It all started about a year ago when Canal City Hakata came to us wanting to create an installation that would attract people. So we thought, why not create an installation that would get people talking around the world? We came up with the idea of the world’s first 3D visual display with a user-directed, interactive animation. We looked for ideas that could only be done using digital technology, but in contrast to the existing concept…

Few companies in the world are as creative, collectively, as Tokyo-based teamLab. Their recent digital creations cover an incredible range, including an interactive TV game played by over a million people simultaneously. Their exhibitions (you can browse them here) combine cutting-edge technology and awe-inspiring aesthetics, and the results are invariably jaw-dropping.

TeamLab’s most recent project is a Christmas tree installation at Canal City in Fukuoka, Japan, called The Crystal Tree of Wishes. But in typical teamLab fashion, this would not be just any Christmas tree. I spoke to teamLab’s Takashi Kudo, who explained how his company erected a two-ton, nine-meter tall LED tree, capable of being controlled by spectators using mobile devices.

The Bridge: Where did the Christmas tree idea first come from?

CrystalTree-ipad
Interact with the tree using an iPad or smartphone

Takashi: It all started about a year ago when Canal City Hakata came to us wanting to create an installation that would attract people. So we thought, why not create an installation that would get people talking around the world? We came up with the idea of the world’s first 3D visual display with a user-directed, interactive animation.

We looked for ideas that could only be done using digital technology, but in contrast to the existing concept of a tree as “physical material,” we thought of making one with light. By making it digital, we could also make it interactive, or have it display dynamic 3D visuals. This mindset, of making things digital, is shared by all of us team members at the Lab, and our process of finding a way, or method, to make it work, took us through an extensive process of experimentation, which saw us through this project.

The Bridge: So how does it work exactly?

teamLabVisualSculpting are physical sculptures that you can animate, just like in a projection, using teamLab’s own Interactive 4D Vision display technology. It incorporates a 3D projection system that you can control even from a smartphone. Interactive 4D Vision makes use of commonly used control systems to project a simple recreation of real objects that move in three dimensions. It is also compatible with smartphones, Kinect, music and other inputs, allowing for interactive creations.

Comprised of numerous lines, Interactive 4D Vision projects do not have to be cylindrical displays, but can also be rectangular prisms or long, complex curved surfaces. For now, we have decided to depict a Christmas tree with Interactive 4D Vision, so until December that is what you will see. But after the Christmas season, we have plans to use it as a 3D image display.

CrystalTree-wide
teamLab’s 4D animated LED Christmas Tree in Fukuoka, Japan

The Bridge: What was the most difficult part about this Christmas tree project?

Takashi: It’s probably the fact that nobody had actually seen or even imagined anything like this before. The client seemed uncertain so it was hard for them to give us the OK. And a lot of it was new territory for us anyway, so we had to figure everything out as we went along.

In the planning stage, in order for the 3D holographic image to display properly, we created a layout for 4D Vision LED lights, and conducted over 20 simulations of the display. There were two things to address at this stage:

  1. We wanted to make the 4D Vision effect look as dynamic as possible. For the visuals to be as sharp as possible, and to make it work structurally, we had to carefully calibrate to show the inside as a structural object, which was an extremely difficult task. Once we finished with those simulations, we then did the layout for the flat, 2D layer of lights wrapped around the central 3D cylinder and on the outside of the structure.
  2. Second, we had to make the tree function as a structural object. It had to be large and heavy in order to appear imposing to viewers, but as it was going to be hung from above, there were size and weight limitations we had to take into consideration. So we had to keep safety in mind and keep the tree’s weight down to two tons. We worked under the assumption that people would be walking under the tree, and that it would have to withstand the wind. We made the appropriate blueprints and structural calculations, including where the wires would attach it to the ceiling.

When it came to the development stage, even constructing the initial nine-meter long core was a huge task in itself. But in addition to that, to make the visuals project proper three-dimensional images we had to pay attention to the overall function of the whole structure – including waterproofing, dampening electromagnetic noise, and ensuring it didn’t flicker when being photographed.

CrystalTree-tall-blue
The strings of LEDs that make up the structure are 9 meters long

We also developed our own software for the projection of three-dimensional images in 4D Vision. In order to translate the 3D object data into a physically three-dimensional visual, we had to split up the data across the array of LED lights and control its coordinated display. We managed to achieve with 4D Vision. And as long as we had our 3D animation in FBX format, we had the means to display it as-is [1].

The 4D Vision structure itself is made up of 413 nine-meter long strips of LED lights. Its construction involved carefully removing each nine-meter strand from the 413 boxes they came in, and hanging it in place without getting it tangled or caught in anything else. After hanging them all up, we then had to measure their alignment, to ensure they displayed correctly. Amazingly our workmen got together and completed this monumental task in just four days! When the whole thing was put together and some of the LED strips were malfunctioning, the workers climbed up 14 meters and replaced one of the strips. This was, of course, another extremely difficult job, not possible without great teamwork.

But most challenging part was the fact that almost all the final adjustments had to be made on-site at Canal City Hakata. We had to work within a tight schedule to install the tree there for the very first time, and then calibrate it so that the visuals displayed correctly.

The Bridge: How was the visitors reaction on the first day?

Takashi: As you can see from our video (above), it was very inspiring. The installation had attracted a lot of attention beforehand, with over 20 media outlets sending reporters out to our preview event. On the day of the lighting ceremony, we had an estimated turnout of about 7500 people, with 500 people (according to our app logs) actually downloading the LinkedCandle application to take part in the candle relay.

Our special guest on that evening was Chara, a famous singer, who gave a live performance to intensify the mood. The Christmas Decor event that followed saw, over just a few hours, approximately 500 people decorating the Crystal Tree of Wishes with about 800 ornaments. Everyone who took part, young and old, seems to be having great fun.

We think we managed to change the concept of a Christmas tree from something you just look at, into something you can interact with. The 2D objects (decorations) on people’s phones became, with a simple swipe, a physical, three-dimensional thing before their own eyes. That experience proved to be a lot more interesting than we thought.

The Bridge: TeamLab does many innovative projects. Do you have some method to spark creativity within a company, as a team? Or are your projects more individual creations?

takashi kudo
TeamLab’s ever-thoughtful Takashi Kudo

Takashi: We craft things as a team. New ideas tend to arise from the cross-pollination of technical insights from all kinds of different areas. One person can’t possibly do all the thinking, and is unlikely to come up with anything.

You also can’t have non-technical people coming up with the ideas — because without an understanding of existing technology, you won’t know what’s currently possible with it.

That’s why at teamLab, we encourage constant communication between members, and it’s through our process of contributing ideas, taking action, and making prototypes together, as well as brainstorming together, that we provide our products and services. We also have common mindsets and values.

Of course, each of our members has their own field of expertise, spanning a truly wide range from mathematics to architecture. And by taking these professionals from different fields and mashing their specialties together, we hope to keep putting out things that can only arise from their collaboration and co-creation, one piece at a time.

The Bridge: Thanks!

CrystalTree-green-red-bow

CrystalTree-blue

CrystalTree-blue


  1. Editor’s note: This is a file format for storing motion data. More information on Wikipedia.  ↩

Indonesia’s Touchten delivers games with a Japanese flavor

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Touchten Games is a startup gaming studio based in Jakarta. Since its launch back in 2009, it has introduced 17 gaming titles for Android and iOS platforms. During my recent visit to Jakarta for Startup Asia, Touchten’s co-founder and CEO Anton Soeharyo told me that his company has raised an undisclosed sum of series B investment from CyberAgent Ventures and other investors. Prior to launching the company, Anton attended Tokyo’s Waseda University where he learned much about Japanese culture and business. After graduating, he returned to Jakarta and launched the company. He explains: Our titles have a Japanese flavor because I love Japan so much, like Ramen Chain and the Sushi Chain. We hope our efforts will help people around the world know more about the Japanese culture. Remarkably Touchten’s Ramen Chain app was copied by a pirate developer and published as ‘Daren Ramen Shop’ back in October. It seems like it has already been removed from the appstore, but it was not a good situation for Touchten. On the bright side though, it did indicate that there was big potential for such a title in the South East Asian regions, since pirates deemed it worthy of imitation. Anton recently…

Touchten Games is a startup gaming studio based in Jakarta. Since its launch back in 2009, it has introduced 17 gaming titles for Android and iOS platforms. During my recent visit to Jakarta for Startup Asia, Touchten’s co-founder and CEO Anton Soeharyo told me that his company has raised an undisclosed sum of series B investment from CyberAgent Ventures and other investors.

Prior to launching the company, Anton attended Tokyo’s Waseda University where he learned much about Japanese culture and business. After graduating, he returned to Jakarta and launched the company. He explains:

Our titles have a Japanese flavor because I love Japan so much, like Ramen Chain and the Sushi Chain. We hope our efforts will help people around the world know more about the Japanese culture.

Remarkably Touchten’s Ramen Chain app was copied by a pirate developer and published as ‘Daren Ramen Shop’ back in October. It seems like it has already been removed from the appstore, but it was not a good situation for Touchten. On the bright side though, it did indicate that there was big potential for such a title in the South East Asian regions, since pirates deemed it worthy of imitation.

Anton recently married a Japanese national whom he has been with for quite some timenow. So he’s now enjoying good fortune in both his private life and his work life. Hopefully he can grow his business further and bridge the two startup ecosystems in Japan an Indonesia.

For those who are interested in getting in touch with him, startup incubator Samurai Incubate will be holding an evening meet-up event on December 12th in partnership with the Tech in Asia blog. Anton will give you a speech at that event, and will be available afterwords if you’d like to chat.

In conversation with Japan’s Samurai Incubate, Anydoor about early-stage startups (Part 3 of 3)

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See the original article in Japanese The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate. In the previous article, they talked about how they cooperated on the Conyac translation service early on. This conversation is the third and final part, where Sakakibara talked about his long term goals. History of Anydoor Feburary 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor. May 2009: Conyac, crowdsourced translation service, was launched. March 2010: Yamada met Sakakibara, and became one of the first portfolios of Samurai Incubate. December 2011: Anydoor fundraised from United. February 2013: Conyac for Business was launched. October 2013: Anydorr fundraised from three VCs. Yamada: How do you support young startups recently? Sakakibara: For the first half a year after…

See the original article in Japanese

The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate.

In the previous article, they talked about how they cooperated on the Conyac translation service early on. This conversation is the third and final part, where Sakakibara talked about his long term goals.

History of Anydoor

Feburary 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor.
May 2009: Conyac, crowdsourced translation service, was launched.
March 2010: Yamada met Sakakibara, and became one of the first portfolios of Samurai Incubate.
December 2011: Anydoor fundraised from United.
February 2013: Conyac for Business was launched.
October 2013: Anydorr fundraised from three VCs.

_MG_9880

Yamada: How do you support young startups recently?

Sakakibara: For the first half a year after investment, I use more schemes when I give advice, more than before. Hands-on for half a year, and then changing the meetings to twice a week… things like that.

Yamada: It’s more formulated rather than working together through trial and error.

Sakakibara: Right.

Yamada: Do you still have the Excel spreadsheet we used before?

Sakakibara: Yes, the form has changed though.

Yamada: Wow, I miss that. I struggled with filling out the tables, but I think that sheet helped me a lot in finding the next investor. The template made it easier for me to pitch in front of investors.

Sakakibara: Actually, some don’t like the sheet. They feel like they’re being controlled.

Yamada: Will you continue to support startups this way? Will you look at startups in Japan from a broader point of view?

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Sakakibara: I think both perspectives are important. Some startups, incubators and CVCs were founded because of our influence. But I personally feel I shouldn’t be in Japan; I should create successful startups overseas.

Yamada: Are you going overseas? I remember when we were in the US, you’d been saying you want to try there.

Sakakibara: I’d rather go to Israel than the US, actually. I’d like to move on from Kobayashi-san to take a chance in Silicon Valley, and make connections on my own with investors in the Middle East and create a chance for startups in Japan to get investment from them.

Yamada: What is your final goal?

Sakakibara: The Nobel Peace Prize.

Yamada: You are very consistent about that. At our first meeting at Tully’s Coffee, you mentioned that. I thought you might be a crazy…

Sakakibara: Really? Did I say that then?

Yamada: And you mentioned Eiichi Shibusawa half a year later [1].

Sakakibara: Actually when I looked up business people related to the Nobel Peace Prize, I found information about Eiichi Shibusawa. He founded 521 companies, so I thought I would create 522 companies by the year 2020. You know, if I become a successful incubator in developing countries and contribute to making those countries richer, then it would be possible to win the prize.

Yamada: Quite a simple plan.

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The Bridge: How do you spend your free time?

Yamada: When I used to spend weekends in Samurai House, I asked Sakakibara-san what he does. I remember he said that he watched DVDs, and I thought he was sort of introverted. We went to a rental video shop together, and I recommended him all the good DVDs for half an hour. But every time he replied he’d already watched them.

Sakakibara: Yeah, at GEO in Ekoda [2].

Yamada: The rental fee was very low, like 50 yen for each. He watched them all and had nothing left to watch.

Sakakibara: Haha. Right.

Yamada: I’m sure you will miss those days 10 years later. You will look back at the old days from Israel. Don’t you have a partner?

Sakakibara: No. Startups are my girlfriend.

Yamada: Ahhhh….

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The Bridge: You got married, Yamada-san. Right?

Yamada: We started our relationship when I was 18 years old. We went to the US together. Quite a long relationship. A bit complicated though.

Sakakibara: Onuma-san told me that this subject is taboo.

Yamada: The funny thing is when we got investment from Sakakibara-san, Onuma’s marriage was then fixed. And when the next investment was settled, I got married. After our recent capital increase, the marriage of our CTO was fixed.

Sakakibara: Haha. Marriage-raising, eh?

The Bridge: I think we’ll end there. Thanks guys.


  1. Referred to as the father of Japanese capitalism.  ↩

  2. GEO is a movie rental chain in Japan.  ↩

Candy: A sweet mobile rewards solution from Singapore’s Yoyo Holdings

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Candy (www.can-dy.ph) is a mobile rewards platform, created by Singapore-based startup Yoyo Holdings [1]. It’s a solution that rewards users for performing micro-tasks – such as surveys, app installs, banner clicks, or review submissions – by giving them airtime, or prepaid phone credit. Of course, in emerging markets where credit card penetration and online payments is especially low, there is much opportunity for such an offering to excel. Candy, which launched in the Philippines back in March, has seen promising results thus far. The service, which only accepted new users up until the end of April, saw 30,000 users in its first three weeks, and now has 47,000 subscribers with another 18,000 wait-listed. So far most of the users are in their teens or 20s, with a 64% majority of those being male. I recently had a chance to catch up with Yoyo’s executive officer Arnab Gupta, who explained how their service offers something that many mobile carriers in emerging markets currently lack. Above all else it offers a place to collect and store detailed user information not usually available to telcos. This includes, of course, information like name, telephone number, and age, but also things like education, industry, income,…

Candy (www.can-dy.ph) is a mobile rewards platform, created by Singapore-based startup Yoyo Holdings [1]. It’s a solution that rewards users for performing micro-tasks – such as surveys, app installs, banner clicks, or review submissions – by giving them airtime, or prepaid phone credit. Of course, in emerging markets where credit card penetration and online payments is especially low, there is much opportunity for such an offering to excel.

Candy, which launched in the Philippines back in March, has seen promising results thus far. The service, which only accepted new users up until the end of April, saw 30,000 users in its first three weeks, and now has 47,000 subscribers with another 18,000 wait-listed. So far most of the users are in their teens or 20s, with a 64% majority of those being male.

candy

I recently had a chance to catch up with Yoyo’s executive officer Arnab Gupta, who explained how their service offers something that many mobile carriers in emerging markets currently lack. Above all else it offers a place to collect and store detailed user information not usually available to telcos.

This includes, of course, information like name, telephone number, and age, but also things like education, industry, income, and employment.

So when it comes to things like surveys, questionnaires, or reviews, what Candy offers will likely be more appealing to advertisers or corporate clients looking to learn more about an emerging market like the Philippines.

Their client list looks pretty impressive so far with a number of large notable Japanese companies already under its belt. Their initial goal is to succeed in the Philippines, in the hopes of becoming the top mobile platform in emerging markets like this one. To that end, the team is currently working out of Manilla, and there are plans to expand outwards to Thailand and Indonesia by the end of this year. The see lots of potential in the smartphone market especially, and will be focusing their efforts on that front.

Readers may recall that we briefly mentioned them in our coverage of Rising Expo a few weeks back. If their initial success continues, I expect we’ll likely hear much more from the Candy team in the coming months.

It’s encouraging to see that the folks at Yoyo are also being good citizens too, launching a program to send free airtime to many of those affected by the devastating Typhoon Haiyan earlier in the month. You can find out more about that initiative here.

To learn more about Candy, check out the video above, featuring CEO and co-founder Yosuke Fukada.

Yoyo Holdings staff


  1. Incorporated in Singapore.  ↩

Kyoto-based startup gives us virtual glimpse of yesterday with time machine app [Video]

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Readers may recall a few months back when we wrote about Kyoto-based startups Qooq, and its very clever augmented reality app Yesterscape. At the time, we saw a brief bump in our incoming traffic when science fiction author William Gibson happened to re-tweet the article. I recently had a chance to speak with the creator of Yesterscape, and CEO of Qooq Inc, who goes by the name of ‘Hide Nu’. While chatting with me in his Kyoto office, he mentioned estaticly that he’s a huge fan of Gibson, saying he’s read all his novels, pulling one off the office shelf to show me. For those unfamiliar with the app, Yesterscape lets you take pictures and save them virtually in a specific location. Then, if you return to that location later, you can revisit your memory using your smartphone. The app surpassed the 100,000 downloads mark earlier this month, and they continue to build and improve it. The most recent additions to the service include the ability to get a notification when a picture of someone you know is posted nearby, as well as the option to let others see your photos using AirDrop or Line. They also hope to implement…

Readers may recall a few months back when we wrote about Kyoto-based startups Qooq, and its very clever augmented reality app Yesterscape. At the time, we saw a brief bump in our incoming traffic when science fiction author William Gibson happened to re-tweet the article. I recently had a chance to speak with the creator of Yesterscape, and CEO of Qooq Inc, who goes by the name of ‘Hide Nu’. While chatting with me in his Kyoto office, he mentioned estaticly that he’s a huge fan of Gibson, saying he’s read all his novels, pulling one off the office shelf to show me.

yesterscape

For those unfamiliar with the app, Yesterscape lets you take pictures and save them virtually in a specific location. Then, if you return to that location later, you can revisit your memory using your smartphone. The app surpassed the 100,000 downloads mark earlier this month, and they continue to build and improve it. The most recent additions to the service include the ability to get a notification when a picture of someone you know is posted nearby, as well as the option to let others see your photos using AirDrop or Line. They also hope to implement markerless AR in the future as well [1].

Nu tells me that they do plan to promote this service outside of Japan, and to that end, they will be headed to SXSW next year.

I also had a chance to meet with the company’s CTO, Mexican-born Oscar Peredo. He’s a very enthusiastic personality, with a deep love for Japan, and development skills to match. He told me that what they are trying to do is make entirely new products:

We try to create things that have not been created before. We specialize in developing things that are useful for daily life, that people can enjoy using. We also try to surprise them.

Initially, while I was a big fan of the idea of Yesterscape, I was skeptical about its business potential. But after speaking with Nu, it seems to me that a service like Yesterscape is almost certain to be a fixture in our future. When he mentioned that it could even be used by conventional digital cameras, I started thinking about how easy it would be for even wi-fi enabled compacts and DSLRs to implement something like Yesterscape. Ideally it could manifest itself as a hardware ‘Yesterscape’ switch on a camera, but more realistically it would be more like a social share to the web.

Personally, I really admire this project, especially the idea of executing it here in Japan where the elderly demographic is so huge. The possibility of old people’s memories dying as they die can be thought of as a sort of cultural crisis. And I really think that governments should be on board sponsoring something like this, getting their own archives transferred into Yesterscape.


  1. Markerless augmented reality uses parts of our environment as a tracking target, rather than some black and white graphic as we typically see in traditional AR.  ↩

In conversation with Japan’s Samurai Incubate, Anydoor about early-stage startups (Part 2 of 3)

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See the original article in Japanese The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate. In the previous article, they talked about how they first met, and how they started working on a translation service. In the following conversation, they continued to discuss the early stages of their cooperation. History of Anydoor * February 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor. * May 2009: Conyac, a crowdsourced translation service, was launched. * March 2010: Yamada met Sakakibara, and became one of the first portfolio startups of Samurai Incubate. * December 2011: Anydoor raises funds from United. * February 2013: Conyac for Business was launched. * October 2013: Anydoor raises funds from three VCs. The Bridge: How was your…

See the original article in Japanese

The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate.

In the previous article, they talked about how they first met, and how they started working on a translation service. In the following conversation, they continued to discuss the early stages of their cooperation.

History of Anydoor
* February 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor.
* May 2009: Conyac, a crowdsourced translation service, was launched.
* March 2010: Yamada met Sakakibara, and became one of the first portfolio startups of Samurai Incubate.
* December 2011: Anydoor raises funds from United.
* February 2013: Conyac for Business was launched.
* October 2013: Anydoor raises funds from three VCs.

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The Bridge: How was your cooperation at the beginning?

Yamada: First we decided to make KPIs. Before that, we had been just trying to increase our users. But we decided it’d be better to set another measurement. Me and Sakakibara-san had meetings every week to evaluate the performance of the previous week, and we then decided our plan for the coming week.

Sakakibara: We provided the service for free, temporary.

Yamada: Yes, right. After half a year, we realized we were totally in the red. The more the service was used, the more our loss increased. We had difficulties setting the right price for quite a long time.

Sakakibara: Onuma-san had lots of information about services outside Japan, and we got some ideas from that.

Yamada: Yeah, during a small chat. We enjoyed that kind of small talk, since we concentrated so hard on the work.

Sakakibara: Onuma-san was a sort of healer.

Yamada: The toughest time for me was when I was juggling the business and my other part-time jobs. So Sakakibara-san was really a sort of angel for me.

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Sakakibara: Conyac is now widely recognized, but it was quite hard to get the recognition those days. I feel now I should have put more effort in to get the recognition. It was hard to raise funds as well.

Yamada: It had been quite hard until the investment from United (formerly ngigroup) was fixed. In the first year, even the term ‘crowdsourcing’ was not well known. We had to use overseas cases to explain.

Sakakibara: And the market condition was not so good either. Even Nobot was struggling.

The Bridge: Sakakibara-san was the one who proceeded with negotiation with VCs?

Sakakibara: No, I was supporting other aspects like human relations, since Yamada-san was better at creating concrete documents. I had thought VCs don’t like it when investors actively make suggestions, but I heard that is changing. It depends on the person though.

Yamada: For almost a year after we raised funds from United, we had no clear direction and couldn’t used the funds. We’d been providing our service only for consumers.

Sakakibara: It took time to change the target to corporate users. We used to meet almost every month at the time.

Yamada: We should have focused more on data analysis earlier. We should have looked at the data and the users.

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Sakakibara: I recently visited Silicon Valley. We visited there a lot together.

Yamada: Yes, we visited many places.

Sakakibara: Our recognition among overseas VCs is improving. Perhaps we could raise funds from them now.

Yamada: We and Kiyo-san (Kiyo Kobayashi, CEO of Nobot, acquired by KDDI) used to visit Silicon Valley together. We visited many VCs, but it was tough when they couldn’t catch what we were saying.

Sakakibara: It was exciting.

Yamada: We struggled together like partners, beyond the business-like relations between VC or incubator and an entrepreneur.

Sakakibara: You joined our visits to Silicon Valley a lot.

Yamada: I kind of felt like I had to…

Sakakibara: Many people used to join the visit, three years ago. But they don’t join anymore.

Yamada: What makes you keep visiting there?

Sakakibara: I’d like to develop services that succeed overseas. To achieve that, it is necessary to make connections with local angel investors, such as Sean Parker.

Yamada: Sean Parker… what a big name.

Sakakibara: But actually, the connections I’ve been building long term help recently. So, I’m going to work harder on that.

Yamada: Now that I think about it, Samurai’s first startups were quite bold, like jumping outside Japan without connections.

Sakakibara: Many startups now first focus on the domestic market, since they think it would be impossible to be successful overseas.

Yamada: The first time we flew together to Silicon Vallley, I had no plan honestly. Sakakibara-san said “We’ll go see VCs there”, so I replied “Okay, let’s go.” Then I was totally knocked down by them. I got negative comments like “Is there a market for such a translation service in English-speaking countries?”


They developed their business step-by-step though trial and error. They continued to talk about how they grew their business. And we’ll cover that in the next article.

Talking early stage startups: In conversation with Japan’s Samurai Incubate, Anydoor (Part 1 of 3)

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See the original article in Japanese The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate. Anydoor was found in February, 2009. Yamada came up with the idea having been frequently asked to translate short sentences. He won the seed money at a business contest, and launched the startup with his friend, Tomohiro Onuma. His encounter with Samurai Incubate opened the way for them to start their business. Anydoor raised funds from United (previously known as ngi group) in December 2011, Mitsubishi UFJ Capital, and SMBC Venture Capital in October 2013. Almost broke Yamada: It was in 2010 at Tully’s Coffee in Shinjuku when we met for the first time, right? Sakakibara: Most of the first meetings with startups in…

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See the original article in Japanese

The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate.

Anydoor was found in February, 2009. Yamada came up with the idea having been frequently asked to translate short sentences. He won the seed money at a business contest, and launched the startup with his friend, Tomohiro Onuma. His encounter with Samurai Incubate opened the way for them to start their business.

Anydoor raised funds from United (previously known as ngi group) in December 2011, Mitsubishi UFJ Capital, and SMBC Venture Capital in October 2013.

Almost broke

Yamada: It was in 2010 at Tully’s Coffee in Shinjuku when we met for the first time, right?

Sakakibara: Most of the first meetings with startups in the early days at Samurai were at fast food restaurants. I remember, you had only 5000 yen left in your bank account, right?

Yamada: Actually, I had more. I think, a bit more than 10,000 yen.

Sakakibara: In the corporate account, not personal one.

Yamada: We met at a TechCrunch Japan on the previous Friday. The one organized by Hirano-san [1]. After the event I got an e-mail from Sakakibara-san, introducing Samurai Incubate. It seemed dubious and I deleted it right away.

Sakakibara: Wha!? I’ve been saying I want to make something like “Honyaku Konnnyaku” [2], then someone told me about the event. And you were the only person I contacted after the event.

Yamada: Really!?

Sakakibara: Yes. Only you.

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Yamada: But you seemed indifferent to our product when I talked about it. And I said I have little money left in my bank account. Then you told me all of a sudden “I’m gonna invest you.”

Sakakibara: Yeah? Was it like that?

Yamada: So, I answered I that I needed time to think. I returned to my office, and asked Onuma if he knew Samurai Incubate. And he said “No." I asked our first investor about Samurai Incubate. It turned out that person knew Taiga-san (Taiga Matsuyama, East Ventures) and Sakakibara-san. That way, I was convinced I could trust you, and I decided to accept the offer.

Sakakibara: I didn’t know that story.

Yamada: At the time, my bank balance was only 5000 yen. And the money was transferred on the following Monday. I was so relieved!

Sakakibara: Sounds like we are a consumer money lender…

Yamada: Haha.

Sakakibara: But it was good that you had a corporate account. Some freelance app-developers don’t have one. Sometimes, I accidentally transfer money to them, and ask them to transfer it back.

Yamada: I had part-time jobs back then.

Sakakibara: You worked at a carpet shop, right?

Yamada: Actually, I rented a space at a carpet shop. I sometimes helped them sell Persian carpets. And I worked at a cafe during the day, and at a transportation company at nights. I worked on Conyac in my spare time. I was working like that in the first year. I had decided not to use the money I had raised from Skylight Consulting for salary.

Anyway, I had only 100,000 yen in my bank account at the time when I left my previous workplace. I was quite broke.

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The Bridge: What was your first impression on Yamada-san?

Sakakibara: Brown-dyed hair…

Yamada: Ha ha.

Sakakibara: I mean, he looked similar to some people around me. Harada-san (Daisaku Harada, CEO of Zawatt) at Zawatt and I dye our hair brown as well. I also felt Yamada-san was very humble. Before I met him, I thought he might be a bit arrogant, but actually he just seemed pretty broke.

Yamada: Haha. Looking broke is not really good. I expected to meet someone way older than me, so it was surprise that you looked very casual and open-minded. You wore a suit with a tie.

Sakakibara: But with brown-dyed hair.

Yamada: Before I met you, I had visited quite a lot of VCs, about 25. But I was rejected by all of them. Now that I think about it, there were some little known VCs. Then, you, an active and cheerful investor showed up. I was pretty suspicious. Things like “Samurai” sounded quite dubious. But the more I talked with you, the more I realized your personality was very nice. Then I decided to accept the offer.

Sakakibara: I rarely make the move first. But had been just thinking how to collaborate to develop a Honyaku Konnyaku.

Yamada: I searched for Samurai on the internet, but couldn’t find any results but a Wikipedia page.

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Sakakibara: We had already made many investments at that time though. Kobayashi-san, (Kiyo Kobayashi, CEO of Nobot, subsequently acquired by KDDI) was the third case. And the first company we invested was Synclogue.

Yamada: We were close to the end of the fiscal term, the end of March. We thought we couldn’t get through the term. We were really on the edge.

The legendary Samurai House

Sakakibara: These things happened quite recently, but I sometimes feel like it was long time ago. You joined Samurai House at the time [3].

Yamada: Samurai Hause was already open then?

Sakakibara: Yes, we had already opened it.

Yamada: When we got investment in March, we were still using the carpet shop as an office. So we visited Samurai House. Then I thought there’s something wrong with the place. (laughs) I seriously tried to judge which was better — the carpet shop or this messy room at Samurai House.

Sakakibara: Really!?

Yamada: I thought Samurai House was not really very good, but at the same time I thought since you were always there it would be easy to have meetings and I wouldn’t get disturbed by customers like in the carpet shop.

sakakibara yamada

Sakakibara: It was in Kotakemukaihara. Those days were exciting.

Yamada: I was on the upper floor in the house, and we would meet each other two or three times a week. I was a kind of like a leader in this Japanese-style room.

Sakakibara: We had lunch together sometimes. To Ekoda, it was only five minutes to get to Samurai House. When I missed talking to someone, I visited your room.

Yamada: I thought you visited my room when you were really tired.

Sakakibara: We had about 20 residents at our peak. And around five of them actually lived there. Some rooms were not even equipped with an air conditioner.

Yamada: The toughest thing was to bear was the snoring by Haruki-san (Seiha Haruki, the CEO of Joy).

Sakakibara: I know. He snored extremely loud.

Yamada: It was so loud that I couldn’t focus on my work. I could hear his snoring over my headphones.

The Bridge: What are they all doing now?

Sakakibara: Some joined other startups, and some rebuilt their companies. All of them still work in the startups field.

Yamada: We stayed there until SSI (Samurai Startup Island) was founded. Oh yeah, and the earthquake. After the earthquake, I discussed with Onuma and decided to relocate our office to Kanda. Because it might be impossible to return the office in Samurai House when natural disasters occur. So we moved two years ago. Now when I think of that, I can’t believe I lived in Samurai House.

The two went on to discuss how they started growing the translation service “Conyac”. We’ll cover that in the next article.


  1. They met at an event called TokyoCamp organized by the author.  ↩

  2. Honyaku Connyaku is an imaginary gadget for translation, which appears in a Japanese anime series Doraemon.  ↩

  3. Samurai House was an incubation office by Samurai Incubate, a house in Kotakemukaihara.  ↩

Tokyo Office Tour: Trippiece wants you to travel differently

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Trippiece is a Tokyo-based startup that allows you to create your travel plan and then gather friends who might be likely to take the same trip. Our readers may recall the company recently fundraised $200 million yen ($2 million) from Silicon Valley-based investment firm Draper Nexus. This followed previous seed investments from Japanese internet marketing agency Opt and incubation company Movida Japan back in 2012. We heard that they recently relocated, so we visited them at their new office in Shibuya. We spoke to founder and CEO Ian Ishida and CFO Fumiaki Koizumi [1] about how they will enhance their business using these latest funds. Ishida unveiled that the company will launch its first overseas office in Singapore next February, intensifying their global marketing efforts: We currently talking to a person in Singapore, and we’ll be launching an office there early next year, naming her as its head. The new office will be located in the heart of the Asian region, which will encourage more Asian people to travel to Japan using our service. In contrast to other travel services like Meetrip or Voyagin [2], our service advises you to visit a destination you’ve never visited, instead of presenting local…

Trippiece is a Tokyo-based startup that allows you to create your travel plan and then gather friends who might be likely to take the same trip. Our readers may recall the company recently fundraised $200 million yen ($2 million) from Silicon Valley-based investment firm Draper Nexus. This followed previous seed investments from Japanese internet marketing agency Opt and incubation company Movida Japan back in 2012.

We heard that they recently relocated, so we visited them at their new office in Shibuya. We spoke to founder and CEO Ian Ishida and CFO Fumiaki Koizumi [1] about how they will enhance their business using these latest funds.

Ishida unveiled that the company will launch its first overseas office in Singapore next February, intensifying their global marketing efforts:

We currently talking to a person in Singapore, and we’ll be launching an office there early next year, naming her as its head. The new office will be located in the heart of the Asian region, which will encourage more Asian people to travel to Japan using our service. In contrast to other travel services like Meetrip or Voyagin [2], our service advises you to visit a destination you’ve never visited, instead of presenting local experiences at that destination. So in that way, we’re not competing with them.

Trippiece’s key concept is to ask locals about local business and destinations. That’s why they intend to hire local people for the new office rather than just dispatch Japanese personnel.

To help users get easy access to the service’s travel resources on mobile, the company introduced an iOS app back in August. An Android version will follow by the end of this year. The app has a feature to notify users when their favorite travel plans get a comment from other users, and it helps increases user retention.

Trippiece has also partnered with established Japanese travel agencies such as JTB and HIS to work on collaborative projects. It also recently won the Chief Secretary of Japan Tourism Agency award. According to Ishida, these results help them get their name out there and win the confidence of consumers.

As for future global expansions, they will launch an English version in February, with an interface enriched with pictures and videos to help foreign people better understand travel experiences in Japan. The Japanese government and tourism agencies are holding many showcase events around the world, such as the Japan Anime Expo, where the Trippiece will introduce their services to those who love Japanese culture and are likely to travel here.

Including Ishida and Koizumi, the company is a seven-person team in total, comprised of engineers, designers, and a certified travel service supervisor.

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Plastic model airplanes in the meeting room.
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CEO Ian Ishida admires Australian swimmer Ian Thorpe because of their same first names.

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The commemorative shield of the Chief Secretary of Japan Tourism Agency’s award.

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  1. Fumiaki Koizumi previously worked as CFO at Japanese social network service Mixi ↩
  2. Meetrip was acquired by Japanese social game developer Donuts earlier this month. Voyagin is also establishing an office in Singapore.  ↩

Shinji Kimura: Japan needs to establish a trillion-yen technology company like Google

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See the original Japanese version of this article here The competition among news technology startups is heating up. Yesterday, we brought you the first part of our interview with Shinji Kimura, who just joined a leading news technology startup, Gunosy. In this second part, he talks about the company’s competitors, as well as his own goals as an entrepreneur. The Bridge: There are several competitors in this field. How will you stand apart from them all? Kimura: Gunosy made it possible for users to get useful information without having to search for it for it on the internet. News was the first step. But the next step could be other content like books, music, or great images. E-commerce is now more personalized as well. We could help bring content from any field to users. The Bridge: You are expanding beyond news? Kimura: We have a chance to access to all kinds of content. We could develop an efficient matching system that spans the world, by building a great team with the necessary expertise. If we can do this, we could see a form of consumption nobody has ever imagined before. Connecting dots, as Steve Jobs said, will be realized in…

gunosy-wide

See the original Japanese version of this article here

The competition among news technology startups is heating up. Yesterday, we brought you the first part of our interview with Shinji Kimura, who just joined a leading news technology startup, Gunosy. In this second part, he talks about the company’s competitors, as well as his own goals as an entrepreneur.

The Bridge: There are several competitors in this field. How will you stand apart from them all?

Kimura: Gunosy made it possible for users to get useful information without having to search for it for it on the internet. News was the first step. But the next step could be other content like books, music, or great images. E-commerce is now more personalized as well. We could help bring content from any field to users.

The Bridge: You are expanding beyond news?

Kimura: We have a chance to access to all kinds of content. We could develop an efficient matching system that spans the world, by building a great team with the necessary expertise. If we can do this, we could see a form of consumption nobody has ever imagined before. Connecting dots, as Steve Jobs said, will be realized in the field of recommendation technology. Ultimately this sort of thing has potential to make people happier.

The Bridge: Amazon recommends users items based on what they previously bought. And Gunosy recommends based on users’ interests, right?

Kimura: People often misunderstand this, but we don’t recommend articles based on what users’ friends have shared. We don’t do that. What we want to do is to try to copy the users’ mind based on interests. That’s why sometimes articles the user has already read the previous day are recommended.

The Bridge: Gunosy is growing rapidly. But I have the impression that there is still room to add entertainment value. Is there any possibility for such an entertainment feature in the future? Perhaps implementing a real-time function?

Kimura: Basically user interests are not updated real-time, so that’d be a difficult feature to implement. I hear that a lot of users use a variety of services, each for a different purpose. So naturally it’d be more convenient if they could be integrated into just one service.

The morning edition and the evening edition of newspapers is a good representation of readers’ daily activities. [Giving consideration to time], it could be interesting to provide recipes from Cookpad before lunch time. I think that this kind of feature can add an entertainment value to the service.

The Bridge: To what extent are you planning to scale up this business?

Kimura: We have to carefully look at the actions of competitors and major companies, and try to take action at the right time. There will be a lot of things young members in their 20s cannot imagine. I have business experiences both in startups and big companies. So I think my role here in Gunosy is to help young members think beyond their existing frames of view.

The Bridge: The executive team will be built based on your network as well?

Kimura: I am talking to some people who have startup experiences. Possibly some people who are well known in the startup field will join our team. […] Considering that existing competitors are already big, we need to pump human and capital resources at this stage. I had difficulty doing that in my past starup experience, so this time I will take advantage of my experiences and execute rather boldly. Japan needs big technology companies like Google and Facebook, a place where young talents can work. Our generation needs to establish a 1 trillion-yen company which can be passed to the next generation.

The Bridge: Thank you for your time.

gunosy

Tokyo Office Tour: Nightley brings behavioral consumer data to geo-analytics

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Tokyo-based Nightley develops location-based analytics technologies. The startup was launched back in 2011 by CEO Yutaka Ishikawa who previously worked with Japanese web service company NetAge [1]. Nightley recently developed social media analytics engine Trexa, and started providing social media analytics to GIS service providers as part of their service Nightley GIS Mesh Data. I recently visited the company’s office near Shibuya to hear more from Ishikawa about this initiative. As some of our readers may know, several Japanese system integration companies have partnered with Twitter as a data reseller, obtaining rights to collect data using the Twitter API. Similarly Japanese big data solution provider Hottolink also partnered with US company Gnip back in October to distributing Gnip’s analytics data in Japan [2]. NTT Docomo also recently started selling mobile spatial statistics based on the usage of its mobile subscribers. I asked Ishikawa how his company differentiate from these big players. He explained: Conventional players typically give you an accumulation of longitude and latitude values with tweets or posts. These values tell you where users are or were, but they don’t give you insights about which floor or what store in a shopping mall they are in, or what they…

Tokyo-based Nightley develops location-based analytics technologies. The startup was launched back in 2011 by CEO Yutaka Ishikawa who previously worked with Japanese web service company NetAge [1].

Nightley recently developed social media analytics engine Trexa, and started providing social media analytics to GIS service providers as part of their service Nightley GIS Mesh Data. I recently visited the company’s office near Shibuya to hear more from Ishikawa about this initiative.

As some of our readers may know, several Japanese system integration companies have partnered with Twitter as a data reseller, obtaining rights to collect data using the Twitter API. Similarly Japanese big data solution provider Hottolink also partnered with US company Gnip back in October to distributing Gnip’s analytics data in Japan [2]. NTT Docomo also recently started selling mobile spatial statistics based on the usage of its mobile subscribers.

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Nightley GIS Mesh Data (visualized sample)

I asked Ishikawa how his company differentiate from these big players. He explained:

Conventional players typically give you an accumulation of longitude and latitude values with tweets or posts. These values tell you where users are or were, but they don’t give you insights about which floor or what store in a shopping mall they are in, or what they are doing.

Our solution gives you more visibility around such attributes of users, and I believe this is our advantage, helpful in creating more efficient marketing efforts or planning store roll-outs.

When Ishikawa launched the company a few years ago, he was selling location analytics data a direct sales basis. But he subsequently learned there are business opportunities only among a very niche segment of marketing people in Japan. So he changed their sales strategy to intensify partnering efforts with big GIS players or enterprise system integrators [3].

They already have clients in need of geographical data plentiful with various organic attributes. I thought partnering with them would be much easier. They also have geographical analytics solutions, but it’s not very organic. I realized the complementary potential of working with GIS companies.

He expects the solution to be used not only for O2O solutions but also by people and companies working on more accurate area targeting.

The company is looking for funding opportunities and more engineers to help develop further growth. If you are interested in being a part of the team, don’t hesitate to contact them via this page.

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Nightley office

  1. NetAge was originally launched back in 1999 by Japanese serial entrepreneur Kiyoshi Nishikawa. The company was subsequently rebranded to ngi group, and became United which is well-known for mobile app CocoPPa. Apart from the company, Nishikawa launched a new incubation company called NetAge again a couple of years ago.
  2. Hottolink is a subsidiary of Internet marketing agency Opt (TSE:2389). The former recently unveiled it was approved to be listed on the TSE Mothers market, a stock market for emerging companies. The IPO is scheduled to take place on December 9th.
  3. Nightley recently partnered with Japanese system integration company Fujitsu for co-developing the lattter’s location data cloud service Spatiowl, and area marketing solution provider Giken Shoji International.