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New Japanese iPhone game challenges you to have as many babies as possible

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Lots of weird and wonderful apps pass through Apple’s App Store, and that seems to be especially true here in Japan. We’ve already written about a few of them in fact. But one game popped on our radar over the past few weeks, an unusual title by the name of Egg and Seed. While there is a sort of background story behind the game, it is pretty trivial and obviously contrived. As the human race faces extinction, you play the role of a special ‘super egg’ which has to avoid viruses and liaise with as many swimming sperm as you can. Sounds like a party, right? The purpose is simply to have as many babies as possible, and continue to try to beat your high score if you can. I myself had 80 babies just this morning, so I challenge you to top that if you can. Like any game this strange, I couldn’t help but wonder what was going through the heads of the folks who creates it. A response to Japan’s supposed no-sex crisis perhaps? I decided to get in touch with the developers to ask. It turns out that, for Ryo Shirakawa and ‘Ika’ [1], this game…

egg-seed-logo

Lots of weird and wonderful apps pass through Apple’s App Store, and that seems to be especially true here in Japan. We’ve already written about a few of them in fact. But one game popped on our radar over the past few weeks, an unusual title by the name of Egg and Seed.

While there is a sort of background story behind the game, it is pretty trivial and obviously contrived. As the human race faces extinction, you play the role of a special ‘super egg’ which has to avoid viruses and liaise with as many swimming sperm as you can. Sounds like a party, right?

The purpose is simply to have as many babies as possible, and continue to try to beat your high score if you can. I myself had 80 babies just this morning, so I challenge you to top that if you can.

Like any game this strange, I couldn’t help but wonder what was going through the heads of the folks who creates it. A response to Japan’s supposed no-sex crisis perhaps? I decided to get in touch with the developers to ask. It turns out that, for Ryo Shirakawa and ‘Ika’ [1], this game (their first and only game) was merely a trial to learn game programming. But after making it initially, they found they could make it better by adding a few extra features and functions. Unlike many made-in-Japan games, it’s ready to go for international users too, with an easy interface and a great app description on the App Store.


egg-seed-0 egg-seed-1

Surprisingly the end result, Egg and Seed, after briefly breaking into Japan’s top ten app rankings, still sits among the country’s top ten games in the action and adventure categories (see chart below), a pleasant result for what looks like a mere side project from its developers. The control mechanism for this one is smart, and I look forward to future games from these guys whenever they decide to get really serious.

The game is available over on the App Store if you’d like to give it a try.

egg-and-seed
Via App Annie

  1. Ika is the apparent nickname of one of the two developers.  ↩

Dragon Quest Portal app tops iOS, Android charts in Japan

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The most popular mobile app in Japan right now (the top free app on both iOS and Google Play) is a mobile port of the original Dragon Quest. Publisher Square Enix, long under fire for its relatively overpriced mobile games, has given nostalgic gaming fans a freebie by rolling out this smartphone version of the 80s 8-bit classic. What’s interesting here is how the game was released, not as a standalone ‘Dragon Quest Classic’ app, but rather as a Dragon Quest Portal app, in which the original game is available as a ‘free’ in-app purchase. Other games in the series, like Dragon Quest II and Dragon Quest III will be subsequently made available from the portal as well, although I doubt they’ll be free as well [1]. If that’s the case, it looks like this will be a clever way to get customers in the door, and then profit from them later. The initial promotion was to make Dragon Quest available to the first 1 million people who downloaded it, after which it would be sold for 500 yen (or about $5). But apparently fan response has been very positive, with more than three million downloads to date, and the…

dragonquest

The most popular mobile app in Japan right now (the top free app on both iOS and Google Play) is a mobile port of the original Dragon Quest. Publisher Square Enix, long under fire for its relatively overpriced mobile games, has given nostalgic gaming fans a freebie by rolling out this smartphone version of the 80s 8-bit classic.

What’s interesting here is how the game was released, not as a standalone ‘Dragon Quest Classic’ app, but rather as a Dragon Quest Portal app, in which the original game is available as a ‘free’ in-app purchase. Other games in the series, like Dragon Quest II and Dragon Quest III will be subsequently made available from the portal as well, although I doubt they’ll be free as well [1]. If that’s the case, it looks like this will be a clever way to get customers in the door, and then profit from them later.

The initial promotion was to make Dragon Quest available to the first 1 million people who downloaded it, after which it would be sold for 500 yen (or about $5). But apparently fan response has been very positive, with more than three million downloads to date, and the promotion has been extended until December 10.

A couple of days after that, of course, Dragon Quest VIII drops, at the hefty price of 2800 yen (or almost $28).

But if you are in Japan and you’d like to re-live the original Dragon Quest, you still have a little over a week to get it for iOS or Android.

dragon-quest-2 dragon-quest-2


  1. If they are, maybe not for long I suspect.  ↩

Japanese website helps divorcees find love online

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According to article from Japanese economic news outlet Sankei, roughly one in three married couples in Japan end up getting a divorce [1]. The needs of people trying to get married for the first time and for those who have already been married and divorced are probably not the same. One Japanese company, Bridal Recipe, has launched the first ever Japanese online dating site for divorced people looking for a spouse. The new website is called Re:Marriage. The site only allows divorced people to register, so that they can find people who are sympathetic and understanding of each other’s conditions. Although the site can be used anonymously (without revealing any real name or identity), users are asked to provide basic information such as age, residential area, yearly income, job description, as well as the reason for the divorce and whether or not they have any children. Since these sort of awkward topics are disclosed from the start, people can jump right in to getting to know each other. Registered users can search for partners on their own, but Re:Marriage also suggests partners by matching up users by various criteria like age, interests, and hobbies. For safety reasons, the site requires…

ReMarriage

According to article from Japanese economic news outlet Sankei, roughly one in three married couples in Japan end up getting a divorce [1].

The needs of people trying to get married for the first time and for those who have already been married and divorced are probably not the same. One Japanese company, Bridal Recipe, has launched the first ever Japanese online dating site for divorced people looking for a spouse. The new website is called Re:Marriage.

The site only allows divorced people to register, so that they can find people who are sympathetic and understanding of each other’s conditions. Although the site can be used anonymously (without revealing any real name or identity), users are asked to provide basic information such as age, residential area, yearly income, job description, as well as the reason for the divorce and whether or not they have any children.

Since these sort of awkward topics are disclosed from the start, people can jump right in to getting to know each other. Registered users can search for partners on their own, but Re:Marriage also suggests partners by matching up users by various criteria like age, interests, and hobbies.

For safety reasons, the site requires that all members provide identification such as a drivers’ license or passport, but this will not be disclosed on the site.

Re:Marriage requires a monthly membership fee of 3,980 yen (or about $39). To mark the site’s launch, the membership fee is free for the entire month of December.


  1. While this number seems extreme, it is apparently based on figures from the Japanese Ministry of Health, and likely not far fetched.  ↩

TeamLab’s vision of Christmas future: A 2-ton, 4D animated tree in Japan

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Few companies in the world are as creative, collectively, as Tokyo-based teamLab. Their recent digital creations cover an incredible range, including an interactive TV game played by over a million people simultaneously. Their exhibitions (you can browse them here) combine cutting-edge technology and awe-inspiring aesthetics, and the results are invariably jaw-dropping. TeamLab’s most recent project is a Christmas tree installation at Canal City in Fukuoka, Japan, called The Crystal Tree of Wishes. But in typical teamLab fashion, this would not be just any Christmas tree. I spoke to teamLab’s Takashi Kudo, who explained how his company erected a two-ton, nine-meter tall LED tree, capable of being controlled by spectators using mobile devices. The Bridge: Where did the Christmas tree idea first come from? Takashi: It all started about a year ago when Canal City Hakata came to us wanting to create an installation that would attract people. So we thought, why not create an installation that would get people talking around the world? We came up with the idea of the world’s first 3D visual display with a user-directed, interactive animation. We looked for ideas that could only be done using digital technology, but in contrast to the existing concept…

Few companies in the world are as creative, collectively, as Tokyo-based teamLab. Their recent digital creations cover an incredible range, including an interactive TV game played by over a million people simultaneously. Their exhibitions (you can browse them here) combine cutting-edge technology and awe-inspiring aesthetics, and the results are invariably jaw-dropping.

TeamLab’s most recent project is a Christmas tree installation at Canal City in Fukuoka, Japan, called The Crystal Tree of Wishes. But in typical teamLab fashion, this would not be just any Christmas tree. I spoke to teamLab’s Takashi Kudo, who explained how his company erected a two-ton, nine-meter tall LED tree, capable of being controlled by spectators using mobile devices.

The Bridge: Where did the Christmas tree idea first come from?

CrystalTree-ipad
Interact with the tree using an iPad or smartphone

Takashi: It all started about a year ago when Canal City Hakata came to us wanting to create an installation that would attract people. So we thought, why not create an installation that would get people talking around the world? We came up with the idea of the world’s first 3D visual display with a user-directed, interactive animation.

We looked for ideas that could only be done using digital technology, but in contrast to the existing concept of a tree as “physical material,” we thought of making one with light. By making it digital, we could also make it interactive, or have it display dynamic 3D visuals. This mindset, of making things digital, is shared by all of us team members at the Lab, and our process of finding a way, or method, to make it work, took us through an extensive process of experimentation, which saw us through this project.

The Bridge: So how does it work exactly?

teamLabVisualSculpting are physical sculptures that you can animate, just like in a projection, using teamLab’s own Interactive 4D Vision display technology. It incorporates a 3D projection system that you can control even from a smartphone. Interactive 4D Vision makes use of commonly used control systems to project a simple recreation of real objects that move in three dimensions. It is also compatible with smartphones, Kinect, music and other inputs, allowing for interactive creations.

Comprised of numerous lines, Interactive 4D Vision projects do not have to be cylindrical displays, but can also be rectangular prisms or long, complex curved surfaces. For now, we have decided to depict a Christmas tree with Interactive 4D Vision, so until December that is what you will see. But after the Christmas season, we have plans to use it as a 3D image display.

CrystalTree-wide
teamLab’s 4D animated LED Christmas Tree in Fukuoka, Japan

The Bridge: What was the most difficult part about this Christmas tree project?

Takashi: It’s probably the fact that nobody had actually seen or even imagined anything like this before. The client seemed uncertain so it was hard for them to give us the OK. And a lot of it was new territory for us anyway, so we had to figure everything out as we went along.

In the planning stage, in order for the 3D holographic image to display properly, we created a layout for 4D Vision LED lights, and conducted over 20 simulations of the display. There were two things to address at this stage:

  1. We wanted to make the 4D Vision effect look as dynamic as possible. For the visuals to be as sharp as possible, and to make it work structurally, we had to carefully calibrate to show the inside as a structural object, which was an extremely difficult task. Once we finished with those simulations, we then did the layout for the flat, 2D layer of lights wrapped around the central 3D cylinder and on the outside of the structure.
  2. Second, we had to make the tree function as a structural object. It had to be large and heavy in order to appear imposing to viewers, but as it was going to be hung from above, there were size and weight limitations we had to take into consideration. So we had to keep safety in mind and keep the tree’s weight down to two tons. We worked under the assumption that people would be walking under the tree, and that it would have to withstand the wind. We made the appropriate blueprints and structural calculations, including where the wires would attach it to the ceiling.

When it came to the development stage, even constructing the initial nine-meter long core was a huge task in itself. But in addition to that, to make the visuals project proper three-dimensional images we had to pay attention to the overall function of the whole structure – including waterproofing, dampening electromagnetic noise, and ensuring it didn’t flicker when being photographed.

CrystalTree-tall-blue
The strings of LEDs that make up the structure are 9 meters long

We also developed our own software for the projection of three-dimensional images in 4D Vision. In order to translate the 3D object data into a physically three-dimensional visual, we had to split up the data across the array of LED lights and control its coordinated display. We managed to achieve with 4D Vision. And as long as we had our 3D animation in FBX format, we had the means to display it as-is [1].

The 4D Vision structure itself is made up of 413 nine-meter long strips of LED lights. Its construction involved carefully removing each nine-meter strand from the 413 boxes they came in, and hanging it in place without getting it tangled or caught in anything else. After hanging them all up, we then had to measure their alignment, to ensure they displayed correctly. Amazingly our workmen got together and completed this monumental task in just four days! When the whole thing was put together and some of the LED strips were malfunctioning, the workers climbed up 14 meters and replaced one of the strips. This was, of course, another extremely difficult job, not possible without great teamwork.

But most challenging part was the fact that almost all the final adjustments had to be made on-site at Canal City Hakata. We had to work within a tight schedule to install the tree there for the very first time, and then calibrate it so that the visuals displayed correctly.

The Bridge: How was the visitors reaction on the first day?

Takashi: As you can see from our video (above), it was very inspiring. The installation had attracted a lot of attention beforehand, with over 20 media outlets sending reporters out to our preview event. On the day of the lighting ceremony, we had an estimated turnout of about 7500 people, with 500 people (according to our app logs) actually downloading the LinkedCandle application to take part in the candle relay.

Our special guest on that evening was Chara, a famous singer, who gave a live performance to intensify the mood. The Christmas Decor event that followed saw, over just a few hours, approximately 500 people decorating the Crystal Tree of Wishes with about 800 ornaments. Everyone who took part, young and old, seems to be having great fun.

We think we managed to change the concept of a Christmas tree from something you just look at, into something you can interact with. The 2D objects (decorations) on people’s phones became, with a simple swipe, a physical, three-dimensional thing before their own eyes. That experience proved to be a lot more interesting than we thought.

The Bridge: TeamLab does many innovative projects. Do you have some method to spark creativity within a company, as a team? Or are your projects more individual creations?

takashi kudo
TeamLab’s ever-thoughtful Takashi Kudo

Takashi: We craft things as a team. New ideas tend to arise from the cross-pollination of technical insights from all kinds of different areas. One person can’t possibly do all the thinking, and is unlikely to come up with anything.

You also can’t have non-technical people coming up with the ideas — because without an understanding of existing technology, you won’t know what’s currently possible with it.

That’s why at teamLab, we encourage constant communication between members, and it’s through our process of contributing ideas, taking action, and making prototypes together, as well as brainstorming together, that we provide our products and services. We also have common mindsets and values.

Of course, each of our members has their own field of expertise, spanning a truly wide range from mathematics to architecture. And by taking these professionals from different fields and mashing their specialties together, we hope to keep putting out things that can only arise from their collaboration and co-creation, one piece at a time.

The Bridge: Thanks!

CrystalTree-green-red-bow

CrystalTree-blue

CrystalTree-blue


  1. Editor’s note: This is a file format for storing motion data. More information on Wikipedia.  ↩

Tokyo Office Tour: Gengo’s Matthew Romaine talks translation

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Back in July we mentioned that Tokyo-based translation startup Gengo would be relocating its head office to Shibuya. Today we were lucky enough to have the company’s CTO Matthew Romaine give us a brief tour of the place, as well as provide some brief updates on how business is going recently. So far Gengo has nearly 9000 translators translating content into 35 languages for both retail and enterprise customers. And while about 30 people out of their current 45 total staffers are located in the Tokyo office, Gengo has 12 people in their US office and makes use of a video ‘wormhole’ to keep in touch with them [1]. Since I visited the office just this morning, I even had a chance to chat with some Gengo folks in San Mateo. For a startup specializing in harnessing the power of remote workers, it’s not really surprising that they also appear to have no serious difficulties with working virtually within the company too. The Bridge: So how are things going here at Gengo these days? Matthew: Since we launched we have done over 120 million words of translation in the past four or five years that we have been around. And…

Back in July we mentioned that Tokyo-based translation startup Gengo would be relocating its head office to Shibuya. Today we were lucky enough to have the company’s CTO Matthew Romaine give us a brief tour of the place, as well as provide some brief updates on how business is going recently.

So far Gengo has nearly 9000 translators translating content into 35 languages for both retail and enterprise customers. And while about 30 people out of their current 45 total staffers are located in the Tokyo office, Gengo has 12 people in their US office and makes use of a video ‘wormhole’ to keep in touch with them [1]. Since I visited the office just this morning, I even had a chance to chat with some Gengo folks in San Mateo. For a startup specializing in harnessing the power of remote workers, it’s not really surprising that they also appear to have no serious difficulties with working virtually within the company too.

The Bridge: So how are things going here at Gengo these days?

Gengo meeting room
Gengo meeting room

Matthew: Since we launched we have done over 120 million words of translation in the past four or five years that we have been around. And every year it is more and more. And we’re doing a few million words a week now, so it’s quite exciting. Our translator pool is growing, and we’re finding interesting new ways of working with them. They love the community aspect of Gengo, and they love the tools and learning opportunities that we provide them.

We’ve been making PDFs and educational materials, because 70% to 80% of our translators are not professionals, but they are bilingual and able to pass our tests. So we have put together some materials on how to use time more efficiently, how to deal with new words in a language – because languages are always changing – and so we have a team that’s focused on creating those kinds of materials, and building that sense of community with our translators.

The Bridge: Who is a typical Gengo translator?

Matthew: It’s pretty spread out. It’s everyone from very smart college students learning a new language to retired professional translators who have a little spare time. In fact, we’re currently doing a series on our translators, the ones willing to be a little more public, on our blog. You’ll meet one translator in Africa, one in the Middle East, really all over the world. […] We plan to introduce more and more of them over time. We definitely are focused a lot on our translators because they are so core to our platform.

The Bridge: And what’s your main focus these days?

Matthew: We raised out series B funding earlier this year, so we’re currently focused on improving the product, growing the team, and building sales. […] We’re very excited about the opportunities in this space. I think it’s great that some other startups or businesses in similar industries have been raising funds very successfully, which is great for us too, because it helps build awareness and validation.

Actually yesterday, I was at an event for a crowdsourcing industry group. Crowdsourcing itself as a concept and a business is starting to build awareness, we’re obviously a very specific vertical, but there are others like Odesk, Freelancer.com, and here in Japan we have Crowdworks, Lancers, Realworld. […] And so the industry’s body’s plan is to band together to present proposals to ministries and government bodies to build valid use cases because past precedent is so important in Japan. So getting good examples of success stories to show big companies, then it’s possible to show where crowdsourcing can add value to your company.

The Bridge: Thanks Matthew!

Another meeting room
Another meeting room
Another meeting room
Another meeting room
Basketball Jones!
Basketball Jones!
Gengo sofa!
Gengo sofa!
Morning stand-up meeting
Morning stand-up meeting
Swag corner, to help promote other startups around town
Swag corner, to help promote other startups around town
Wormhole camera
Wormhole camera
Matt talking to US team through the wormhole
Matt talking to US team through the wormhole

  1. Gengo has some members in Europe and China as well.  ↩

Indonesia’s Touchten delivers games with a Japanese flavor

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Touchten Games is a startup gaming studio based in Jakarta. Since its launch back in 2009, it has introduced 17 gaming titles for Android and iOS platforms. During my recent visit to Jakarta for Startup Asia, Touchten’s co-founder and CEO Anton Soeharyo told me that his company has raised an undisclosed sum of series B investment from CyberAgent Ventures and other investors. Prior to launching the company, Anton attended Tokyo’s Waseda University where he learned much about Japanese culture and business. After graduating, he returned to Jakarta and launched the company. He explains: Our titles have a Japanese flavor because I love Japan so much, like Ramen Chain and the Sushi Chain. We hope our efforts will help people around the world know more about the Japanese culture. Remarkably Touchten’s Ramen Chain app was copied by a pirate developer and published as ‘Daren Ramen Shop’ back in October. It seems like it has already been removed from the appstore, but it was not a good situation for Touchten. On the bright side though, it did indicate that there was big potential for such a title in the South East Asian regions, since pirates deemed it worthy of imitation. Anton recently…

Touchten Games is a startup gaming studio based in Jakarta. Since its launch back in 2009, it has introduced 17 gaming titles for Android and iOS platforms. During my recent visit to Jakarta for Startup Asia, Touchten’s co-founder and CEO Anton Soeharyo told me that his company has raised an undisclosed sum of series B investment from CyberAgent Ventures and other investors.

Prior to launching the company, Anton attended Tokyo’s Waseda University where he learned much about Japanese culture and business. After graduating, he returned to Jakarta and launched the company. He explains:

Our titles have a Japanese flavor because I love Japan so much, like Ramen Chain and the Sushi Chain. We hope our efforts will help people around the world know more about the Japanese culture.

Remarkably Touchten’s Ramen Chain app was copied by a pirate developer and published as ‘Daren Ramen Shop’ back in October. It seems like it has already been removed from the appstore, but it was not a good situation for Touchten. On the bright side though, it did indicate that there was big potential for such a title in the South East Asian regions, since pirates deemed it worthy of imitation.

Anton recently married a Japanese national whom he has been with for quite some timenow. So he’s now enjoying good fortune in both his private life and his work life. Hopefully he can grow his business further and bridge the two startup ecosystems in Japan an Indonesia.

For those who are interested in getting in touch with him, startup incubator Samurai Incubate will be holding an evening meet-up event on December 12th in partnership with the Tech in Asia blog. Anton will give you a speech at that event, and will be available afterwords if you’d like to chat.

In conversation with Japan’s Samurai Incubate, Anydoor about early-stage startups (Part 3 of 3)

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See the original article in Japanese The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate. In the previous article, they talked about how they cooperated on the Conyac translation service early on. This conversation is the third and final part, where Sakakibara talked about his long term goals. History of Anydoor Feburary 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor. May 2009: Conyac, crowdsourced translation service, was launched. March 2010: Yamada met Sakakibara, and became one of the first portfolios of Samurai Incubate. December 2011: Anydoor fundraised from United. February 2013: Conyac for Business was launched. October 2013: Anydorr fundraised from three VCs. Yamada: How do you support young startups recently? Sakakibara: For the first half a year after…

See the original article in Japanese

The partnership between investors and entrepreneurs is an interesting one. In the seed money round, investors not only invest funds, but they cooperate with entrepreneurs on many aspects of the business. But what’s actually going during the very early funding round? We spoke with an investor and an entrepreneur to find out more about this. Kentaro Sakaibara is the CEO of Samurai Incubate, a pioneer among independent incubators in Japan. Naoki Yamada is the CEO of Anydoor, the startup behind crowdsourced translation service Conyac, a portfolio startup of Samurai Incubate.

In the previous article, they talked about how they cooperated on the Conyac translation service early on. This conversation is the third and final part, where Sakakibara talked about his long term goals.

History of Anydoor

Feburary 2009: Naoki Yamada and Tomohiro Onuma founded Anydoor.
May 2009: Conyac, crowdsourced translation service, was launched.
March 2010: Yamada met Sakakibara, and became one of the first portfolios of Samurai Incubate.
December 2011: Anydoor fundraised from United.
February 2013: Conyac for Business was launched.
October 2013: Anydorr fundraised from three VCs.

_MG_9880

Yamada: How do you support young startups recently?

Sakakibara: For the first half a year after investment, I use more schemes when I give advice, more than before. Hands-on for half a year, and then changing the meetings to twice a week… things like that.

Yamada: It’s more formulated rather than working together through trial and error.

Sakakibara: Right.

Yamada: Do you still have the Excel spreadsheet we used before?

Sakakibara: Yes, the form has changed though.

Yamada: Wow, I miss that. I struggled with filling out the tables, but I think that sheet helped me a lot in finding the next investor. The template made it easier for me to pitch in front of investors.

Sakakibara: Actually, some don’t like the sheet. They feel like they’re being controlled.

Yamada: Will you continue to support startups this way? Will you look at startups in Japan from a broader point of view?

_MG_9888

Sakakibara: I think both perspectives are important. Some startups, incubators and CVCs were founded because of our influence. But I personally feel I shouldn’t be in Japan; I should create successful startups overseas.

Yamada: Are you going overseas? I remember when we were in the US, you’d been saying you want to try there.

Sakakibara: I’d rather go to Israel than the US, actually. I’d like to move on from Kobayashi-san to take a chance in Silicon Valley, and make connections on my own with investors in the Middle East and create a chance for startups in Japan to get investment from them.

Yamada: What is your final goal?

Sakakibara: The Nobel Peace Prize.

Yamada: You are very consistent about that. At our first meeting at Tully’s Coffee, you mentioned that. I thought you might be a crazy…

Sakakibara: Really? Did I say that then?

Yamada: And you mentioned Eiichi Shibusawa half a year later [1].

Sakakibara: Actually when I looked up business people related to the Nobel Peace Prize, I found information about Eiichi Shibusawa. He founded 521 companies, so I thought I would create 522 companies by the year 2020. You know, if I become a successful incubator in developing countries and contribute to making those countries richer, then it would be possible to win the prize.

Yamada: Quite a simple plan.

_MG_9895

The Bridge: How do you spend your free time?

Yamada: When I used to spend weekends in Samurai House, I asked Sakakibara-san what he does. I remember he said that he watched DVDs, and I thought he was sort of introverted. We went to a rental video shop together, and I recommended him all the good DVDs for half an hour. But every time he replied he’d already watched them.

Sakakibara: Yeah, at GEO in Ekoda [2].

Yamada: The rental fee was very low, like 50 yen for each. He watched them all and had nothing left to watch.

Sakakibara: Haha. Right.

Yamada: I’m sure you will miss those days 10 years later. You will look back at the old days from Israel. Don’t you have a partner?

Sakakibara: No. Startups are my girlfriend.

Yamada: Ahhhh….

_MG_9885

The Bridge: You got married, Yamada-san. Right?

Yamada: We started our relationship when I was 18 years old. We went to the US together. Quite a long relationship. A bit complicated though.

Sakakibara: Onuma-san told me that this subject is taboo.

Yamada: The funny thing is when we got investment from Sakakibara-san, Onuma’s marriage was then fixed. And when the next investment was settled, I got married. After our recent capital increase, the marriage of our CTO was fixed.

Sakakibara: Haha. Marriage-raising, eh?

The Bridge: I think we’ll end there. Thanks guys.


  1. Referred to as the father of Japanese capitalism.  ↩

  2. GEO is a movie rental chain in Japan.  ↩

Japan’s CyberAgent jumps into market for mothers with crowdsourcing site

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Back in May, CyberAgent announced the launch of a business that would be specifically for mothers here in Japan. This is a natural and smart step for its Ameba platform, considering that many of its top Ameba bloggers are female celebrities with children. Mothers mean business. For mothers, Ameba chose a crowdsourcing website as its first business, calling it Mama & Crowd. Although crowdsourcing is a busy market with existing players like Crowdworks and Lancers, Mama & Crowd will focus on mothers as its work force, and will provide work that doesn’t require such specialized skills — simple jobs like responding to questionnaires or writing short articles fo the web. Mama & Crowd will officially launch in late December, but it already begun its pre-registration on November 19th. Here in Japan, we are seeing more and more apps and services for the mothers demographic. Prima is another example, a flea market mobile app for mothers. The app can be used to sell and buy used clothes and items for kids under 12. The app recently enabled of payment through national convenient stores. According to a survey conducted by CyberAgent through its own flea market app ‘Maifri’, the numbers indicated that…

Mama&Crowd
Back in May, CyberAgent announced the launch of a business that would be specifically for mothers here in Japan. This is a natural and smart step for its Ameba platform, considering that many of its top Ameba bloggers are female celebrities with children. Mothers mean business.

For mothers, Ameba chose a crowdsourcing website as its first business, calling it Mama & Crowd. Although crowdsourcing is a busy market with existing players like Crowdworks and Lancers, Mama & Crowd will focus on mothers as its work force, and will provide work that doesn’t require such specialized skills — simple jobs like responding to questionnaires or writing short articles fo the web. Mama & Crowd will officially launch in late December, but it already begun its pre-registration on November 19th.

Here in Japan, we are seeing more and more apps and services for the mothers demographic. Prima is another example, a flea market mobile app for mothers. The app can be used to sell and buy used clothes and items for kids under 12. The app recently enabled of payment through national convenient stores.

According to a survey conducted by CyberAgent through its own flea market app ‘Maifri’, the numbers indicated that more businesses should enter this market. Female respondents between the ages of 20 to 30 with children were asked about their mobile phone usage. When asked whether smartphones have changed how they doing housework and raising children, 77% of respondents said that it has. Some examples of how mothers use their phones include searching for food recipes for cooking, and showing videos to kids when they’re crying in public. Almost 90% of mothers answered that the smartphone is a useful tool for them.

With smartphone becoming an essential part of motherhood, we can expect to see more apps targeting this particular segement in the future.

Candy: A sweet mobile rewards solution from Singapore’s Yoyo Holdings

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Candy (www.can-dy.ph) is a mobile rewards platform, created by Singapore-based startup Yoyo Holdings [1]. It’s a solution that rewards users for performing micro-tasks – such as surveys, app installs, banner clicks, or review submissions – by giving them airtime, or prepaid phone credit. Of course, in emerging markets where credit card penetration and online payments is especially low, there is much opportunity for such an offering to excel. Candy, which launched in the Philippines back in March, has seen promising results thus far. The service, which only accepted new users up until the end of April, saw 30,000 users in its first three weeks, and now has 47,000 subscribers with another 18,000 wait-listed. So far most of the users are in their teens or 20s, with a 64% majority of those being male. I recently had a chance to catch up with Yoyo’s executive officer Arnab Gupta, who explained how their service offers something that many mobile carriers in emerging markets currently lack. Above all else it offers a place to collect and store detailed user information not usually available to telcos. This includes, of course, information like name, telephone number, and age, but also things like education, industry, income,…

Candy (www.can-dy.ph) is a mobile rewards platform, created by Singapore-based startup Yoyo Holdings [1]. It’s a solution that rewards users for performing micro-tasks – such as surveys, app installs, banner clicks, or review submissions – by giving them airtime, or prepaid phone credit. Of course, in emerging markets where credit card penetration and online payments is especially low, there is much opportunity for such an offering to excel.

Candy, which launched in the Philippines back in March, has seen promising results thus far. The service, which only accepted new users up until the end of April, saw 30,000 users in its first three weeks, and now has 47,000 subscribers with another 18,000 wait-listed. So far most of the users are in their teens or 20s, with a 64% majority of those being male.

candy

I recently had a chance to catch up with Yoyo’s executive officer Arnab Gupta, who explained how their service offers something that many mobile carriers in emerging markets currently lack. Above all else it offers a place to collect and store detailed user information not usually available to telcos.

This includes, of course, information like name, telephone number, and age, but also things like education, industry, income, and employment.

So when it comes to things like surveys, questionnaires, or reviews, what Candy offers will likely be more appealing to advertisers or corporate clients looking to learn more about an emerging market like the Philippines.

Their client list looks pretty impressive so far with a number of large notable Japanese companies already under its belt. Their initial goal is to succeed in the Philippines, in the hopes of becoming the top mobile platform in emerging markets like this one. To that end, the team is currently working out of Manilla, and there are plans to expand outwards to Thailand and Indonesia by the end of this year. The see lots of potential in the smartphone market especially, and will be focusing their efforts on that front.

Readers may recall that we briefly mentioned them in our coverage of Rising Expo a few weeks back. If their initial success continues, I expect we’ll likely hear much more from the Candy team in the coming months.

It’s encouraging to see that the folks at Yoyo are also being good citizens too, launching a program to send free airtime to many of those affected by the devastating Typhoon Haiyan earlier in the month. You can find out more about that initiative here.

To learn more about Candy, check out the video above, featuring CEO and co-founder Yosuke Fukada.

Yoyo Holdings staff


  1. Incorporated in Singapore.  ↩

Kyoto-based startup gives us virtual glimpse of yesterday with time machine app [Video]

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Readers may recall a few months back when we wrote about Kyoto-based startups Qooq, and its very clever augmented reality app Yesterscape. At the time, we saw a brief bump in our incoming traffic when science fiction author William Gibson happened to re-tweet the article. I recently had a chance to speak with the creator of Yesterscape, and CEO of Qooq Inc, who goes by the name of ‘Hide Nu’. While chatting with me in his Kyoto office, he mentioned estaticly that he’s a huge fan of Gibson, saying he’s read all his novels, pulling one off the office shelf to show me. For those unfamiliar with the app, Yesterscape lets you take pictures and save them virtually in a specific location. Then, if you return to that location later, you can revisit your memory using your smartphone. The app surpassed the 100,000 downloads mark earlier this month, and they continue to build and improve it. The most recent additions to the service include the ability to get a notification when a picture of someone you know is posted nearby, as well as the option to let others see your photos using AirDrop or Line. They also hope to implement…

Readers may recall a few months back when we wrote about Kyoto-based startups Qooq, and its very clever augmented reality app Yesterscape. At the time, we saw a brief bump in our incoming traffic when science fiction author William Gibson happened to re-tweet the article. I recently had a chance to speak with the creator of Yesterscape, and CEO of Qooq Inc, who goes by the name of ‘Hide Nu’. While chatting with me in his Kyoto office, he mentioned estaticly that he’s a huge fan of Gibson, saying he’s read all his novels, pulling one off the office shelf to show me.

yesterscape

For those unfamiliar with the app, Yesterscape lets you take pictures and save them virtually in a specific location. Then, if you return to that location later, you can revisit your memory using your smartphone. The app surpassed the 100,000 downloads mark earlier this month, and they continue to build and improve it. The most recent additions to the service include the ability to get a notification when a picture of someone you know is posted nearby, as well as the option to let others see your photos using AirDrop or Line. They also hope to implement markerless AR in the future as well [1].

Nu tells me that they do plan to promote this service outside of Japan, and to that end, they will be headed to SXSW next year.

I also had a chance to meet with the company’s CTO, Mexican-born Oscar Peredo. He’s a very enthusiastic personality, with a deep love for Japan, and development skills to match. He told me that what they are trying to do is make entirely new products:

We try to create things that have not been created before. We specialize in developing things that are useful for daily life, that people can enjoy using. We also try to surprise them.

Initially, while I was a big fan of the idea of Yesterscape, I was skeptical about its business potential. But after speaking with Nu, it seems to me that a service like Yesterscape is almost certain to be a fixture in our future. When he mentioned that it could even be used by conventional digital cameras, I started thinking about how easy it would be for even wi-fi enabled compacts and DSLRs to implement something like Yesterscape. Ideally it could manifest itself as a hardware ‘Yesterscape’ switch on a camera, but more realistically it would be more like a social share to the web.

Personally, I really admire this project, especially the idea of executing it here in Japan where the elderly demographic is so huge. The possibility of old people’s memories dying as they die can be thought of as a sort of cultural crisis. And I really think that governments should be on board sponsoring something like this, getting their own archives transferred into Yesterscape.


  1. Markerless augmented reality uses parts of our environment as a tracking target, rather than some black and white graphic as we typically see in traditional AR.  ↩