Japanese internet company United, perhaps best known for smartphone homescreen customization app Cocoppa, announced yesterday that its Philippines-based subsidiary Aderl has acquired over 50,000 users on its DreamGiver awards platform [1]. Based on the company’s rewards platform for Japan, DreamMail, Aderl launched DreamGiver in the Philippines last September. In return for subscribing to promotional messages from advertisers via e-mail or SMS, users can earn rewards points or win prizes like an iPad Air or other devices, or even cash. Since the service is exclusively intended for mobile users in the Philippines, people living in other countries can’t sign up. United says it has been developing a good reputation from a marketing perspective, especially from Japanese companies doing their business in the Philippines. In this space we have already seen Yoyo Holdings (backed by Incubate Fund) launch a similar online rewards platform Candy back in March of 2013 (see our feature here), also targeting consumers in the Philippines. via United As of this past March.  ↩