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Japanese startup invents fashion coordination app based on artificial intelligence

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This is the abridged version of our original article in Japanese. Tokyo-based startup Colorful Board released a fashion coordination app called Sensy on 7 November. The app will “learn” (store in memory) an individual’s fashion preference using artificial intelligence and propose outfits to one’s likings. The Sensy app shows several items, and one can choose “like” or “not like” for each of these. By continuing this process, the artificial intelligence in the app learns one’s preference and generally improves a recommendation’s accuracy. If one finds any favorite fashion item to buy in the recommendation, a person may easily jump into an online store via the app selling that item. The company has allied with over 1,600 fashion brands including those which have not yet been introduced in Japan, so users can gain recommendations regarding a wide variety of available items. Through the machine learning process, the app will come to obtain a fashion sense similar to the one an individual has. By adding “sophistication” from fashion models and stylists to it, the app will assist in the selection of appropriate items, called the Sense Link function. Colorful Board has been developing the core technology using artificial intelligence in partnership with Keio University Professor Dr. Eitaro Aiyoshi and Chiba University Professor Dr. Takashi Okamoto. Patents for this…

sensy_screenshot

This is the abridged version of our original article in Japanese.

Tokyo-based startup Colorful Board released a fashion coordination app called Sensy on 7 November. The app will “learn” (store in memory) an individual’s fashion preference using artificial intelligence and propose outfits to one’s likings.

The Sensy app shows several items, and one can choose “like” or “not like” for each of these. By continuing this process, the artificial intelligence in the app learns one’s preference and generally improves a recommendation’s accuracy. If one finds any favorite fashion item to buy in the recommendation, a person may easily jump into an online store via the app selling that item. The company has allied with over 1,600 fashion brands including those which have not yet been introduced in Japan, so users can gain recommendations regarding a wide variety of available items.

Through the machine learning process, the app will come to obtain a fashion sense similar to the one an individual has. By adding “sophistication” from fashion models and stylists to it, the app will assist in the selection of appropriate items, called the Sense Link function.

Colorful Board has been developing the core technology using artificial intelligence in partnership with Keio University Professor Dr. Eitaro Aiyoshi and Chiba University Professor Dr. Takashi Okamoto. Patents for this technology are pending in the U.S.

Conventional recommendation systems like those adopted on Amazon uses the collaborative filtering approach to produce recommendations, which makes proposals based on preference sets of those who are similar to a user in profile. In contrast, the Sensy app will make recommendations based on one’s preference only so the method will work properly even when recommending brand new or niche items, which are unlikely to be found in the preference sets of other users.

The app design was directed by Daito Manabe, an artist from “video jockey” group Rhizomatiks. This prominent VJ team is known for producing music videos for J-pop music idol unit Perfume.

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The slick new iPhone app that brings Japanese fashion trends to Asia

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See original story in Japanese Tokyo-based app developer YoutFit recently released an application called Japan Style, with the aim of bringing Japan’s latest fashion trends to the world in a magazine style. Its content will be updated every month, and its target readership will be the Asian region. So far it’s available in English and traditional Chinese. In its first edition it features products from Zozotown.com, the global version of Japan’s largest fashion e-commerce site. The app will show you fashionable shops, beautiful scenery, highly-rated restaurants, and other spots where you can experience Japanese youth culture. New content every month is not very frequent, but they might pick things up a bit in the future as they step up their marketing. Japan Style thinks that users can even use this application as a mobile travel guidebook. They want the app to be an information hub that introduces Japanese fashion spots to foreign visitors in Japan. The app is available for free over on Apple’s App Store.

See original story in Japanese

japanstyle

Tokyo-based app developer YoutFit recently released an application called Japan Style, with the aim of bringing Japan’s latest fashion trends to the world in a magazine style. Its content will be updated every month, and its target readership will be the Asian region. So far it’s available in English and traditional Chinese.

In its first edition it features products from Zozotown.com, the global version of Japan’s largest fashion e-commerce site. The app will show you fashionable shops, beautiful scenery, highly-rated restaurants, and other spots where you can experience Japanese youth culture.

japan-style-web_chinese

New content every month is not very frequent, but they might pick things up a bit in the future as they step up their marketing. Japan Style thinks that users can even use this application as a mobile travel guidebook. They want the app to be an information hub that introduces Japanese fashion spots to foreign visitors in Japan.

The app is available for free over on Apple’s App Store.

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