Tokyo-based AdInnovation, a startup providing ad consulting solutions for mobile developers, announced today that it has launched a performance analytics tool. It’s called Hitracking. Instead of conventional tools in this similar space, the new tool is more focused on giving mobile developers all they need to analyze the performance of their app. This means not only ad performance analytics but also what traffic sources best help the app turn a profit.
Their project manager, Ryoma Hosokawa, tells me that the tool aims to show you all the ROI (return on investment) metrics for an app, rather than simple ad performance-focused ROI metrics. This would include overall profit or loss. In a way, the company wants to set app developers free from monetization concerns so that they can concentrate on development.
There is also an SDK that can be embedded in your app to track stats. Pricing depends on the number of requests per month, but it is currently available free until the end of February as part of a promotion.
According to the AdInnovation consultant Aya Yamada, they will make two key efforts to make this tool better known. One will be publishing a monthly report of mobile app trends, just like what AppAnnie does. The other option is exhibiting their service at as many international showcase events as possible. You will have a chance to meet with them next year at AppsWorld North America (February 5-6, San Francisco), Casual Connect Europe (February 11-13, Amsterdam), and SXSW Interactive (March 7-16, Austin).
The company raised 160 million yen (about $1.6 million) from DBJ Capital, SMBC Venture Capital, and Mitsubishi UFJ Capital back in July.