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Japan’s CocoPPa has global appeal, hits 15M downloads, 83% from abroad

Rick Martin Rick Martin
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Japanese homescreen decorating application CocoPPa has surpassed 15 million downloads as of September 30th. What’s most remarkable about this is that a whopping 83% of its downloads come from beyond its home market of Japan. CocoPPa has seen 39% of its downloads occur in the US market. Because of this, United (CocoPPa’s parent company) stands out as a prime example of a company that dares to look abroad. It’s also a great example of how Japan’s cute/kawaii culture can be a very exportable commodity, even on mobile. As you can see in the chart below, CocoPPa has seen 39% of its downloads occur in the US market, and 17% from its home market. England and Taiwan each represent 4%, while Canada, Brazil, and Germany represent 3% each. United recently launched version 2 of its app (for both iOS and Android), with a number of new features available. There’s now a ‘download all’ function that will let you download entire homescreens (background and buttons). And the ‘Lounge’ area lets you post your own homescreen set for other users to download. CocoPPa recently struck a deal with Chinese search giant Baidu in an effort to help market the app both in mainland…

cocoppa-15M

Japanese homescreen decorating application CocoPPa has surpassed 15 million downloads as of September 30th. What’s most remarkable about this is that a whopping 83% of its downloads come from beyond its home market of Japan.

CocoPPa has seen 39% of its downloads occur in the US market.

Because of this, United (CocoPPa’s parent company) stands out as a prime example of a company that dares to look abroad. It’s also a great example of how Japan’s cute/kawaii culture can be a very exportable commodity, even on mobile.

As you can see in the chart below, CocoPPa has seen 39% of its downloads occur in the US market, and 17% from its home market. England and Taiwan each represent 4%, while Canada, Brazil, and Germany represent 3% each.

United recently launched version 2 of its app (for both iOS and Android), with a number of new features available. There’s now a ‘download all’ function that will let you download entire homescreens (background and buttons). And the ‘Lounge’ area lets you post your own homescreen set for other users to download.

CocoPPa recently struck a deal with Chinese search giant Baidu in an effort to help market the app both in mainland China and here in Japan. The startup has also previously partnered with fellow Japanese startup Tokyo Otaku Mode to make available anime-themed homescreen sets on its platform.

cocoppa-regions_annotated

cocoppa-growth

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Japanese homescreen decoration app CocoPPa reaches 10M downloads, most from overseas

Junya Mori Junya Mori
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See the original story in Japanese. United, the startup behind popular homescreen decoration app CocoPPa, announced that the application has surpassed 10 million downloads worldwide. The app was first launched just about 11 months ago. CocoPPa allows you to change your homescreen using icons or wallpapers posted by other users on the platform. It’s used in more than 150 countries worldwide, and a 87% of all the downloads have come from outside Japan. In addition to providing homescreen designs, the app lets you exchange messages with other users, and they often use Google Translate to enjoy chatting regardless of language gaps. The iOS version of CocoPPa was launched back in July of 2012, and its user growth was relatively slow for the rest of that year. But growth has been much stronger since this past February, and user numbers have tripled over a span of three months. And in May, the total number of the downloads surpassed 8 million. When we previously heard from the startup, they expressed the hope of reaching 30 million downloads by the end of this year. That’s a lofty goal, but 10 million is certainly a good first step! Some of our readers may recall that…

cocoppa

See the original story in Japanese.

United, the startup behind popular homescreen decoration app CocoPPa, announced that the application has surpassed 10 million downloads worldwide. The app was first launched just about 11 months ago.

CocoPPa allows you to change your homescreen using icons or wallpapers posted by other users on the platform. It’s used in more than 150 countries worldwide, and a 87% of all the downloads have come from outside Japan. In addition to providing homescreen designs, the app lets you exchange messages with other users, and they often use Google Translate to enjoy chatting regardless of language gaps.

The iOS version of CocoPPa was launched back in July of 2012, and its user growth was relatively slow for the rest of that year. But growth has been much stronger since this past February, and user numbers have tripled over a span of three months. And in May, the total number of the downloads surpassed 8 million.

When we previously heard from the startup, they expressed the hope of reaching 30 million downloads by the end of this year. That’s a lofty goal, but 10 million is certainly a good first step!

Some of our readers may recall that the startup also partnered with Tokyo Otaku Mode last week. United also recently started hiring in an effort to accelerate its business expansion to the global market.

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  3. Japan’s CocoPPa has global appeal, hits 15M downloads, 83% from abroad

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