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Line Mall listed 100,000 items for sale in two weeks, sold 20% of them

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Japanese mobile giant Line Corporation announced today that its recently released Line Mall mobile commerce application has been downloaded 1.2 million times in its first two weeks [1]. There have been 100,000 items made available for sale during that period, in during which Line has decided not to take any commission from sellers here in Japan. The company says that of those items, more than 20,000 have sold. This is a beta period of sorts for Line Mall, which is set to make its official launch later in the year. Line (Japanese) As of March 19.  ↩

LINE_Hello_Friends_2013_Japan_0566

Japanese mobile giant Line Corporation announced today that its recently released Line Mall mobile commerce application has been downloaded 1.2 million times in its first two weeks [1]. There have been 100,000 items made available for sale during that period, in during which Line has decided not to take any commission from sellers here in Japan. The company says that of those items, more than 20,000 have sold.

This is a beta period of sorts for Line Mall, which is set to make its official launch later in the year.

Line (Japanese)


  1. As of March 19.  ↩

Line unveils pre-release version of its flea market platform

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See the original story in Japanese. Our readers may recall our report from Line’s annual showcase event back in August where the company announced that it was planning to launch a flea market platform. The service went online today, and is available on Android as a trial version. It’s called Line Mall. The new app is fully integrated with the Line messaging app, and Line users can login without any additional sign-up process. But your credentials for the market platform are independent from the messaging platform, and your history of selling and buying items will be never shared with your friends on the messaging platform without your prior approval. On Line Mall, categories of products range from fashion, baby goods, interior items, consumer electronics, toys, hobby items, foods, and beauty products. To sell your own items on the platform, no preliminary review or subscription fee is required. However, to keep users safe from suspicious items, Line’s staffers review your item before listing it on the platform. When receiving a payment, the messaging company stands between the seller and buyer, in order to prevent possible unfair trades. You can also earn rewards points when you buy things from other users on…

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See the original story in Japanese.

Our readers may recall our report from Line’s annual showcase event back in August where the company announced that it was planning to launch a flea market platform. The service went online today, and is available on Android as a trial version. It’s called Line Mall.

The new app is fully integrated with the Line messaging app, and Line users can login without any additional sign-up process. But your credentials for the market platform are independent from the messaging platform, and your history of selling and buying items will be never shared with your friends on the messaging platform without your prior approval.

On Line Mall, categories of products range from fashion, baby goods, interior items, consumer electronics, toys, hobby items, foods, and beauty products. To sell your own items on the platform, no preliminary review or subscription fee is required. However, to keep users safe from suspicious items, Line’s staffers review your item before listing it on the platform. When receiving a payment, the messaging company stands between the seller and buyer, in order to prevent possible unfair trades. You can also earn rewards points when you buy things from other users on the platform.

The company plans to improve the app based on feedback from users, and will release the official version of the app next Spring. It’s expected that the iOS version will also be available soon.

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