Tokyo-based Makuake (TSE:4479), the Japanese listed company behind a pre-order platform under the same name, announced earlier this week that it will launch the platform’s global edition some time this coming summer or fall, aiming to help project owners better reach to and raise funds from the global audience.
Limited to Japan-made products, projects to be funded through the new interface will exclude electric appliances that have been used before, radio communication devices, B2B-only products, cosmetics, medical or nursing supplies, and foodstuffs. The full amount funded (excluding the platform’s commission) will be paid to the project owner even if it doesn’t reach the initial target.
Makuake plans to provide a wide range of support to the project owners using the global edition, including setting up an English introduction and customer support in English, also offering support for international delivery and logistics as well as payment functions. Moving forward, the company hopes to support more languages to help project owners reach more people in more countries.
Makuake has an in-house team dedicated to assisting project owners abroad and advising them on promotion and marketing tactics in the local market. They recently partnered with Indiegogo to help their project owners expand beyond their home turf mutually. Our readers may recall the Japanese platform recently a local subsidiary and an office in Seoul, Korea.