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On My Mobile: Metaps’ Yusuke Kobayashi

Rick Martin Rick Martin
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This is the first in our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones. We recently heard from Tokyo-based smartphone ad company Metaps, which just raised $11 million in series B funding. As a semi-related follow up, I thought it might be fun to ask someone from Metaps how they use their own Android phone. Yusuke Kobayashi was kind enough to participate in the first of what we hope to be a continuing series called ‘On My Mobile’. The goal is to take a look at the notable applications that folks in Japan’s tech industry use themselves, in the interests of better understanding Japan’s mobile space. In the interactive graphic below, you can see a couple of screens from Yusuke’s Android phone. He elaborates a little on three of his favorite applications: MT2 Free – This app is site viewer of Japanese 2channel which is a huge bulletin board site. I often use this app to get various information about entertainment, society, sport, etc. Also, the user comments for this app are pretty funny. Sudoku Plus – This app is puzzle game with numbers. I use this app to kill…

This is the first in our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones.

We recently heard from Tokyo-based smartphone ad company Metaps, which just raised $11 million in series B funding. As a semi-related follow up, I thought it might be fun to ask someone from Metaps how they use their own Android phone. Yusuke Kobayashi was kind enough to participate in the first of what we hope to be a continuing series called ‘On My Mobile’. The goal is to take a look at the notable applications that folks in Japan’s tech industry use themselves, in the interests of better understanding Japan’s mobile space.

In the interactive graphic below, you can see a couple of screens from Yusuke’s Android phone. He elaborates a little on three of his favorite applications:

  • MT2 Free – This app is site viewer of Japanese 2channel which is a huge bulletin board site. I often use this app to get various information about entertainment, society, sport, etc. Also, the user comments for this app are pretty funny.
  • Sudoku Plus – This app is puzzle game with numbers. I use this app to kill time and exercise my brain.
  • Revenge Of Dragoon – This app is social game, and the most interesting thing about it is its story and the card battle.

You can mouse over the image below to explore more of Yusuke’s preferred applications.

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Monetizing Android ads for Asia (and soon the world) Metaps raises $11M in series B

Rick Martin Rick Martin
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Read the Japanese version of this report Japanese app monetization platform Metaps has announced today that it has raised 1 billion yen (or about $11 million) in series B funding from Fidelity Growth Partners. The company plans to use these funds to continue its expansion in Asia, and then beyond later this year. Metaps claims to be the largest such mobile ad network in Asia, and has the lofty goal of becoming the largest Android monetization platform in the world by the end of this year. Metaps originally launched in 2011, and since then Android apps using its platform have achieved a total of 62 million downloads by focusing on mature Asian markets like Japan, Korea, Hong Kong, and Singapore. The company will continue to focus on Asia until this summer, after that looking to North America, followed by the European market in the fall. Interestingly, Fidelity Growth Partners has much experience in China, and a Metaps representative tells us that this is one reason why they will partner with them. Metaps is also in talks with some local Chinese firms as well. We’re told that Metaps’ success thus far is largely due to strong results for Android games, which…

metaps

Read the Japanese version of this report

Japanese app monetization platform Metaps has announced today that it has raised 1 billion yen (or about $11 million) in series B funding from Fidelity Growth Partners.

The company plans to use these funds to continue its expansion in Asia, and then beyond later this year. Metaps claims to be the largest such mobile ad network in Asia, and has the lofty goal of becoming the largest Android monetization platform in the world by the end of this year.

Metaps originally launched in 2011, and since then Android apps using its platform have achieved a total of 62 million downloads by focusing on mature Asian markets like Japan, Korea, Hong Kong, and Singapore. The company will continue to focus on Asia until this summer, after that looking to North America, followed by the European market in the fall.

Interestingly, Fidelity Growth Partners has much experience in China, and a Metaps representative tells us that this is one reason why they will partner with them. Metaps is also in talks with some local Chinese firms as well.

We’re told that Metaps’ success thus far is largely due to strong results for Android games, which comprises about 70% of the company’s revenue. But that share is gradually decreasing as other non-gaming apps are beginning to monetize better.

Related news

  1. Apps using Japan’s Metaps monetization platform downloaded a billion times
  2. metaps Japan’s Metaps secures $35.7M series C round to strengthen big data business
  3. metaps Japan’s Metaps files for IPO

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