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Photo sharing app Snapeee raises $4M series C funding from Global Brain and others

Junya Mori Junya Mori
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See the original story in Japanese. Tokyo-based Mind Palette, the startup behind photosharing app Snapeee, announced today it has fundraises 400 million yen (about $4 million) from Japanese investment firm Global Brain, publishing company Kodansha, and Energy and Environment Investment. It’s been a while since we featured Mind Palette last time. Our readers may recall that the company held a fashion event in Taiwan with inviting popular Japanese models like Tina Tamashiro last year. Snapeee has acquired over 8 million users in Asia. Through the investment and tie-up with Kodansha which is well known for publishing popular fashion magazines like ViVi, Snapeee wants to strengthen delivering higher quality of content to consumers in the region. We also understand that Mind Palette will be focused on promoting the Snapeee service in Asian countires, leveraging Global Brain’s solid network with local companies in the region as well. The company unveiled that they plan to add an e-commerce payments feature to the app in the future. Through their intensifying efforts to acquire new users, they aims to be a No.1 of fashion and cosmetics trend media in the region.

mindpl_logo_a-300x224

See the original story in Japanese.

Tokyo-based Mind Palette, the startup behind photosharing app Snapeee, announced today it has fundraises 400 million yen (about $4 million) from Japanese investment firm Global Brain, publishing company Kodansha, and Energy and Environment Investment.

It’s been a while since we featured Mind Palette last time. Our readers may recall that the company held a fashion event in Taiwan with inviting popular Japanese models like Tina Tamashiro last year.

Snapeee has acquired over 8 million users in Asia. Through the investment and tie-up with Kodansha which is well known for publishing popular fashion magazines like ViVi, Snapeee wants to strengthen delivering higher quality of content to consumers in the region.

We also understand that Mind Palette will be focused on promoting the Snapeee service in Asian countires, leveraging Global Brain’s solid network with local companies in the region as well. The company unveiled that they plan to add an e-commerce payments feature to the app in the future. Through their intensifying efforts to acquire new users, they aims to be a No.1 of fashion and cosmetics trend media in the region.

snapeee_featuredimage

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Japan’s Snapeee to host fashion event in Taiwan

Junya Mori Junya Mori
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See the original story in Japanese. Snapeee is a Japanese photo-sharing app serving more than five million users worldwide. Mind Palette, the startup behind the app, announced today it that it is planning to hold a promotional event featuring runway shows and music live performances for its fans in Taiwan. The event is called Snapeee Fes and it will take place on September 14th at ATT Show Box, Taipei, Taiwan. In addition to serving individual users, the service has set up corporate accounts for apparel brands and fashion magazines. According to the startup, one of the most popular users has so far earned 1.3 million followers on the platform. The event will be the first chance for the startup to promote their service, which has a very distinct Japanese ‘kawaii’ flavor. They will invite popular Japanese models like Tina Tamashiro and Yuka Mizuhara, as well as prominent Japanese fashion brands like Vivi, Peach John, and WeGo. 70% of Snapeee’s users comes from Japan, Taiwan, and the rest of the Asian region, and they tend to be mostly female. In Taiwan in particular, the user base includes many fashion bloggers or models who are conscious about the Kawaii fashion trend. The startup…

snapeee-fes


See the original story in Japanese.

Snapeee is a Japanese photo-sharing app serving more than five million users worldwide. Mind Palette, the startup behind the app, announced today it that it is planning to hold a promotional event featuring runway shows and music live performances for its fans in Taiwan. The event is called Snapeee Fes and it will take place on September 14th at ATT Show Box, Taipei, Taiwan.

In addition to serving individual users, the service has set up corporate accounts for apparel brands and fashion magazines. According to the startup, one of the most popular users has so far earned 1.3 million followers on the platform.

The event will be the first chance for the startup to promote their service, which has a very distinct Japanese ‘kawaii’ flavor. They will invite popular Japanese models like Tina Tamashiro and Yuka Mizuhara, as well as prominent Japanese fashion brands like Vivi, Peach John, and WeGo.

70% of Snapeee’s users comes from Japan, Taiwan, and the rest of the Asian region, and they tend to be mostly female. In Taiwan in particular, the user base includes many fashion bloggers or models who are conscious about the Kawaii fashion trend. The startup expects to keep organizing such kind of events in order to establish a solid brand image in the region.

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Photo sharing app Snapeee raises series B funding from six Japanese VC firms

Masaru Ikeda Masaru Ikeda
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Tokyo-based startup Mind Pallete, known for developing the very popular photo sharing app Snapeee, announced today that it has raised a round of series B funding from six Japanese VC firms: SMBC Venture Capital, Dentsu Digital Holdings, Mitsubishi UFJ Capital, PSC, Sun Eight Investment, and Itochu Technology Ventures. Detailed figures were not disclosed but I assume the total is a multi-million dollar figure at least. The startup was launched with seed investment from CyberAgent Ventures in November of 2010, and subsequently the Snapeee photo app was launched in May of 2011. They previously fundraised an unknown amount of investment from GREE and Itochu Technology Ventures. The service has reached the top spot in the AppStore’s free photo category in 13 Asian countries including Hong Kong, Taiwan, Singapore, Thailand, and mainland China. The app has 80% of its 4 million strong user base outside its home market of Japan, with its core users being females in their teens and 20s. The startup has partnered with many apparel and music labels, helping them promote their products using the photo sharing platform. With the new funding, the startup expects to intensify this advertising partnership business, which has been showing good results thus far….

snapeee_screenshots

Tokyo-based startup Mind Pallete, known for developing the very popular photo sharing app Snapeee, announced today that it has raised a round of series B funding from six Japanese VC firms: SMBC Venture Capital, Dentsu Digital Holdings, Mitsubishi UFJ Capital, PSC, Sun Eight Investment, and Itochu Technology Ventures. Detailed figures were not disclosed but I assume the total is a multi-million dollar figure at least.

The startup was launched with seed investment from CyberAgent Ventures in November of 2010, and subsequently the Snapeee photo app was launched in May of 2011. They previously fundraised an unknown amount of investment from GREE and Itochu Technology Ventures. The service has reached the top spot in the AppStore’s free photo category in 13 Asian countries including Hong Kong, Taiwan, Singapore, Thailand, and mainland China.

The app has 80% of its 4 million strong user base outside its home market of Japan, with its core users being females in their teens and 20s. The startup has partnered with many apparel and music labels, helping them promote their products using the photo sharing platform. With the new funding, the startup expects to intensify this advertising partnership business, which has been showing good results thus far.

For our readers not yet familiar with how the Snapeee app works, we encourage you to check out our previous story featuring Japan’s cutest mobile apps, which mentioned Snapeee.

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