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Boasting 6M downloads, Mixi brings Monster Strike to Taiwan

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Yesterday we told you about Mixi’s investment in Taiwanese recruitment site Job178. It turns out that this was not the company’s only recent activity in Taiwan, as it has also just launched a localized version of its hit mobile game Monster Strike. The Chinese name for the game is Guàiwu Dànzhū (or ‘Monster Marbles’) and currently it’s only available on Android, but an iOS version will be coming soon. Mixi is partnering with So-net Entertainment Taiwan to launch and market the game in the region. A Monster Strike homepage has been launched at monster-strike.com.tw along with a ‘how to’ page for new users. Interestingly the company is calling this its first overseas deployment of Monster Strike, so I’m going to interpret that as an indication that Mixi’s efforts to bring Monster Strike to mainland China via a partnership with Tencent have not yet come to fruition yet. I expect that perhaps Taiwan is a dry run of sorts before launching the game on the mainland. Mixi has also announced that Monster Strike now has accumulated over six million downloads. We figure that this is still largely due to heavy TV advertising here in Japan, as we mentioned back in April.

monster-strike-taiwan

Yesterday we told you about Mixi’s investment in Taiwanese recruitment site Job178. It turns out that this was not the company’s only recent activity in Taiwan, as it has also just launched a localized version of its hit mobile game Monster Strike. The Chinese name for the game is Guàiwu Dànzhū (or ‘Monster Marbles’) and currently it’s only available on Android, but an iOS version will be coming soon.

Mixi is partnering with So-net Entertainment Taiwan to launch and market the game in the region. A Monster Strike homepage has been launched at monster-strike.com.tw along with a ‘how to’ page for new users.

Interestingly the company is calling this its first overseas deployment of Monster Strike, so I’m going to interpret that as an indication that Mixi’s efforts to bring Monster Strike to mainland China via a partnership with Tencent have not yet come to fruition yet. I expect that perhaps Taiwan is a dry run of sorts before launching the game on the mainland.

Mixi has also announced that Monster Strike now has accumulated over six million downloads. We figure that this is still largely due to heavy TV advertising here in Japan, as we mentioned back in April.

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monst_tw_02 Screen Shot 2014-05-15 at 9.57.43 AM

TV ads march Mixi’s Monster Strike past 5M users

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Mixi has announced today that its popular puzzle RPG game, Monster Strike, now has 5 million users. It initially launched on iOS back in September of 2013, and then on Android in December. Mixi announced in February that it would partner with Chinese internet giant Tencent to bring Monster Strike to China, ostensibly the first localization for the title when it happens. The game is still (to my knowledge) only available in Japanese, but if you’d like to give it a try, it’s a free download on iOS and Google Play. The success of Monster Strike thus far has been credited with helping the company return to profit this year, and former general manager of the game department Hiroki Morite was recently named to become Mixi’s new CEO, leading into what the company is calling a ‘regrowth’ stage. Mixi has been promoting Monster Strike heavily on television in Japan, and its commercials have resulted in the last million users coming in just 18 days. Mixi

monsterstrike

Mixi has announced today that its popular puzzle RPG game, Monster Strike, now has 5 million users. It initially launched on iOS back in September of 2013, and then on Android in December.

Mixi announced in February that it would partner with Chinese internet giant Tencent to bring Monster Strike to China, ostensibly the first localization for the title when it happens. The game is still (to my knowledge) only available in Japanese, but if you’d like to give it a try, it’s a free download on iOS and Google Play.

The success of Monster Strike thus far has been credited with helping the company return to profit this year, and former general manager of the game department Hiroki Morite was recently named to become Mixi’s new CEO, leading into what the company is calling a ‘regrowth’ stage.

Mixi has been promoting Monster Strike heavily on television in Japan, and its commercials have resulted in the last million users coming in just 18 days.

Mixi