THE BRIDGE

tag MTRL Kyoto

From Monozukuri Hub Meetup: The Power of Storytelling

SHARE:

This is a guest post by Joey Ho Nihei, a volunteer supporter for Kyoto-based hardware startup accelerator Makers Boot Camp as well as a student from National University of Singapore (Department of Global Studies). The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. Makers Bootcamp is Japan’s leading hardware accelerator and the organizer of the wildly successful Monozukuri Hub meetups. These meetups aim to build, support and inspire a community of makers by acting as a platform for international collaboration and knowledge exchange. In the latest edition of 2016 Monozukuri Hub meetup titled “The Power of Storytelling”, Makers Bootcamp has brought together some of the tech industry’s most seasoned storytellers, investors and start-up founders for an evening packed with insights on how to build and leverage on compelling stories for startups. This meetup largely revolved around the theme of how powerful and effective storytelling is quintessential to startups in every single way — from picking investor’s initial interest to effectively projecting a startup’s value to consumers. Simply put, storytelling is a powerful tool that must be harnessed by startups in order to secure not only investments…

Joey Ho Nihei

This is a guest post by Joey Ho Nihei, a volunteer supporter for Kyoto-based hardware startup accelerator Makers Boot Camp as well as a student from National University of Singapore (Department of Global Studies). The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


Makers Bootcamp is Japan’s leading hardware accelerator and the organizer of the wildly successful Monozukuri Hub meetups. These meetups aim to build, support and inspire a community of makers by acting as a platform for international collaboration and knowledge exchange.

In the latest edition of 2016 Monozukuri Hub meetup titled “The Power of Storytelling”, Makers Bootcamp has brought together some of the tech industry’s most seasoned storytellers, investors and start-up founders for an evening packed with insights on how to build and leverage on compelling stories for startups.

This meetup largely revolved around the theme of how powerful and effective storytelling is quintessential to startups in every single way — from picking investor’s initial interest to effectively projecting a startup’s value to consumers. Simply put, storytelling is a powerful tool that must be harnessed by startups in order to secure not only investments but also its survival.

Three main perspectives dominated the evening’s presentations: the perspectives of the story consultant, the investor and the startups. The beauty of this meetup was in seeing the storytelling process from these closely related yet distinct perspectives.

The evening was kicked-off by Sabrina Sasaki from Makers Bootcamp who succinctly introduced the art of storytelling and its significance to a startup’s growth to get everyone warmed up for the magic that was about to happen in the following presentations. Her presentation served as an easily digestible introduction to those unacquainted to the art of storytelling (myself included). One key message that she conveyed in her presentation was how stories play a crucial role in a startup’s marketing and how it is no less important than building a revolutionary product.

Björn Eichstädt, Managing Partner, Storymaker

The first speaker for the evening, Storymaker‘s Björn Eichstädt, offered the perspective of the consultant, sharing snippets from his vast experiences managing a story-oriented communications consulting, PR and digital communications firm. He spoke about how having a powerful story to communicate a company’s identity and value is increasingly important in a world constantly bombarded with a multitude of information, and how originality (instead of jumping onto trends) is the only real way ahead. One of his sharings that left a particular impression on his audience was when he drew parallels between a story and dashi (Japanese soup stock), saying “a story is just like dashi – it can only be made with the right ingredients, and this dashi can be expressed in so many different ways. If customers and the media like it, they will retell it”.

See also:

James Riney, Head of 500 Startups Japan

James Riney, Head of 500 Startups Japan, followed Björn’s sharing by presenting the investor’s perspective to story-telling: What are investors really looking out for when they listen to pitches? One theme that he constantly emphasised on was the need for simplicity when presenting their idea and value and the need to earn trust and confidence quickly in the little bit of time they have to present to investors. The best way to do this, he advices, is to highlight the key strengths of the startup either in terms of traction, team, target market, media coverage or fundings from highly sought-after investors and funds. Simply put, all you need to do is to convey “why this? why now? And why you?”  and just KISS (Keep-it-simple-stupid). He also highlighted the importance of keeping things simple when startups ask for funding — just share with investors how much you need, what you will use it for, and how long this is going to last you.

See also:

The second half of the presentations saw Atsushi Nakanishi (AT) and Shota Takase sharing the stories of Dfree and Blincam respectively. Their stories were living proof of how startups can effectively leverage on powerful stories in order to propel their startups forward.

Atsushi Nakanishi, CEO of Dfree

Dfree CEO Atsushi Nakanishi has pooped his pants before — and he’s not ashamed to share it with the world because that was exactly what inspired the world’s first wearable device that aims to maintain every human’s dignity by using ultrasound to monitor changes in the body to predict toilet timings. His product’s vision to create “a world where nobody has to soil their pants” was as revolutionary as the way he presented his story — he began by asking the audience if “anyone pooped their pants before?” ensuing in a roar of laughter. Such personal, relatable anecdotes peppered with embarrassing examples have proven to be a key element in storytelling which values originality and surprise elements. To close his presentation, he shared Dfree’s future trajectories — a trajectory that would vastly change the way everyone lives in the future by “predicting everything” from toilet timings, appetites, menstrual cycles, aging and even one’s lifespan.

See also:

Shota Takase, CEO & Founder of Blincam

The last presentation for the evening was by Shota Takase, CEO & Founder of Blincam. Blincam’s story started by coincidence at a Startup Weekend session and has since been fueled by Shota’s strong desire capture natural and beautiful photographs of his family. The key inspiration behind Blincam was how Shota could never take candid photographs of his daughter because she would always make funny faces at the camera when she knew her photo was being taken. This desire to capture candid, beautiful pictures of our own children resonated with many people and this vision-turned-startup was what Blincam was all about: A wearable, hands-free camera that captures candid pictures with a blink of an eye. Shota then carried on to share every step of his journey from starting up in a garage all the way to securing a whopping 2640% of funding in Makuake and another 150% in Indiegogo just recently.

See also:

This event saw some of the most insightful stories and had some of the industry’s most seasoned storytellers and listeners (investors). Makers Bootcamp would once again like to extend our warmest regards to every single person who participated and we hope this meetup enriched you as much as it did for us! We hope to see everyone again soon!

Click here if you would like to check the presentation deck from all speakers, with detailed information about each one.

From Monozukuri Hub Meetup: DFM and prototype experts meet hardware startups

SHARE:

This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp, together with volunteer Takako Teruyama. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. Makers Boot Camp’s monthly event, “Monozukuri Hub Meet up” had its 7th edition on Wednesday, 16 October at MTRL Kyoto, entitled as “Design For Manufacturing for Startups”. Sabrina Sasaki, Marketing at Makers Boot Camp, got events rolling with a brief introduction on Design For Manufacturing (DFM). She broke down each stage of Manufacturing starting from concept to retail, the final stage startups want to reach, and also mentioned about how conventional ways of manufacturing, a.k.a “Over Wall Manufacturing”, where each expert at different stages are separated, are inefficient and time consuming because one needs to find the right person to move up to every stage, even if coming up with superb ideas for products. Literally there is a wall existing between each stage because there is no direct relationships among the experts. When it comes to startups, obviously they have limited financial and human resources so that these walls…

sabrina-sasaki-150x150
Sabrina Sasaki

This is a guest post by Sabrina Sasaki, a marketing representative of Kyoto-based hardware startup accelerator Makers Boot Camp, together with volunteer Takako Teruyama. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


monozukuri-hub-meetup-20161016-panel-1

Makers Boot Camp’s monthly event, “Monozukuri Hub Meet up” had its 7th edition on Wednesday, 16 October at MTRL Kyoto, entitled as “Design For Manufacturing for Startups”.

Sabrina Sasaki, Marketing at Makers Boot Camp, got events rolling with a brief introduction on Design For Manufacturing (DFM). She broke down each stage of Manufacturing starting from concept to retail, the final stage startups want to reach, and also mentioned about how conventional ways of manufacturing, a.k.a “Over Wall Manufacturing”, where each expert at different stages are separated, are inefficient and time consuming because one needs to find the right person to move up to every stage, even if coming up with superb ideas for products.

Literally there is a wall existing between each stage because there is no direct relationships among the experts. When it comes to startups, obviously they have limited financial and human resources so that these walls stonewall their way. As startups always have to start from scratch, how are they going to jump over these walls, when they can keep only limited things in handy? Also, how to keep prototyping until getting some results, when they can not afford to? Well, in the bridge Paris-Kyoto, the French team of prototype experts, guest-speakers, can provide some insights for makers.

monozukuri-hub-meetup-20161016-panel-3
Natsuo Akazawa, PLEN projects

First speaker was Natsuo Akazawa, CEO at PLEN projects, where he has developed biped robot “PLEN”. “PLEN2” robot was crowdfunded through Kickstarter as a printable open source, meaning that anyone can build up robots on its own, anywhere in the world, as long as referring to their 3D open source data. In terms of their business model, the company can’t make money out of it because it’s an open source, however, people who used their data and assembled robots share their own robots through SNS, which spreads widely and effectively compared to advertisements.

It does not pay money back but the company lasts as a collaborative platform for humanoids. In the end, Akazawa also introduced their new joint venture “PLENGoer Robotics”, which was first offered by Chinese EMS company, Goertek and launched this year. They are now teamed up and working together to develop new robots that will be first shown next January. Born in a small town factory, now he is involved in this huge international project where the size of manufacturing is bigger than he has ever experienced before.

See also:

monozukuri-hub-meetup-20161016-panel-4
Jean-Dominique Francois, La French Tech Tokyo

Second Speaker, Jean-Dominique Francois from La French Tech Tokyo, explained about the special agency launched by the French government. He works to bridge startups between France and Japan. Well, we all love France for its food, wine, fromage and arts but also as a source of very good IoT startups, like the case of the software ones giving Pepper a Latin movement.

With 20 years of International Business Development Experience in Europe and Asia (mostly Japan), Jean-Dominique acquired a comprehensive understanding of start-ups and their ecosystem. For the last years, as member of the French Economic Diplomacy, he is also helping French high-tech start-ups and SMBs to develop in the Japanese market.

See also:

monozukuri-hub-meetup-20161016-panel-5
Akihiko Tanaka, Dassault Systems

Akihiko Tanaka, Director of the Academic Program at Dassault Systemes, spoke about their 3D Experience Lab Incubation startup related to CAD systems and System Management tools required for better Project Management, all in the cloud. Toyota, Honda and many others already use this platform that is also available for startups. Imagine the future using the virtual world, with amazing stories from clients.

Startups incubation project – gathering together startups from all over the world. There are 6 categories that startups can apply to join their City, Life, Lifestyle, IoT, Ideation and FabLabs. The criteria for being selected are being collaborative, disruptive innovation in products and services, and also make a positive impact on the society.

monozukuri-hub-meetup-20161016-panel-6
Benjamin Davoult, crossEffect

After a break, the Design for Manufacturing experts had the chance to introduce their company and their work, before joining the panel discussion.

The first one panelist was from crossEffect, Benjamin Davoult (Product Designer), who introduced himself as a French nerd. He came to Japan after finishing his Master Degree in Industrial Design, when he was hired by crossEffect. His work as a Product Designer also consists as a Silicone Mold Designer for Vacuum Casting and Prototypes/trial models creator.

He explained the process for rapid prototyping: receiving a 3D data from a client, upon a new project request, so they can check the design details and make sure it’s ready to build the physical part- that’s when they use a 3D printer, a huge laser machine called stereolithograph, where a laser soft with metal plates sink inside the liquid resin, and then the laser fits again and become a new layer of the part. This process is done during the night (it takes around 8-10h), so the team can start building the model on the next day. Sometimes the physical model is provided by the client, but either way, they still have to finish the master model. The next part is to frame, with the silicone inside, and then, after one day, the master model is ready for vacuum casting machine, where they fill in the model with resin. Then they open the machine to finalise the details, in the painting room, so the prototype will look very similar to the industrial mass-manufactured product: if you have both side by side, you can’t say which one is the prototype.

The company where he works also started a new branch focused on Industrial Design, so the main idea is to start from concept to 3D modelling, 3D printing and vacuum casting.

They can start any project just by concept (an idea), from hand drawing, from hardware with a PCB (a circuit board). Within one week, his team is able to come with many proposals, as speed is their main focus. They can also offer multiple services like, but of course the price can vary a lot, depending on the specialty.

He showed some recent IoT products by crossEffect for brands like Panasonic, Rohm, Sanyo and Omron.

Ben likes to make things, especially useful new inventions, spending most of his spare time creating devices and machines of all kinds, with his own 3D printer at home.

monozukuri-hub-meetup-20161016-panel-7
Emery Delmotte, Saijo Inx

Emery Delmotte, Sales Specialist at Saijo Inx, a Japanese company founded in 1950, was also born in France. He is now in charge of International sales at Saijo Inx, where he’s been supporting the company to expand its business overseas. Currently, their main customers are Japanese large corporations, as Kyocera, Omron, Murata, Fujitsu, Denso and NIDEC. Saijo Inx main business is to make prototypes from thin sheet metal working and plastic resins, press stamps, folding and cutting and die-sets making.

Their production speed is focused on small pieces for high precision 0.03mm margins, for prototypes with less than 2mm² and sheet metal thickness until 0.05 mm. The lead time is about 7 days: prototype corresponds to 46% of Sales, while Mass production is around 45% – the other small fractions are molding and thins. Over 400 projects are handled a month from medical products, motors, in-vehicle relays and connectors, industrial equipment, communication modules, electronic components, switches, batteries & fuel cells to heat fins.

Together with Kyoto Shisaku Net, Saijo Inx provides a complete support: from development, prototyping, mass production, fast realisation, smooth transition to mass production, early market introduction, implement incrementations.

monozukuri-hub-meetup-20161016-panel-8
Antoine Andrieu, Hilltop

Antoine Andrieu works for the Development Department at Hilltop.

The French Engineer introduced his company, showing a photo with not many workers in the factory ground, and they’re starting an automatization process to control machines with new customized software – Antoine is the Project Leader of the Smart Factory Project, in charge of the factory’s automation, using IoT and Industry 4.0 concepts and technology to bring the company to the new era of fast prototyping.

His team work is focused on automation and right now there is a new trend in the company with IoT devices and consumer products. He showed some cases of B2B solutions created internally by his development team, from idea to the next steps of development for customers, such as testing devices, bicycle safety lights, aroma diffusers, transporting robots, etc.

Hilltop can provide Prototype, Mechanical Design, Assembly and even mass production support for IoT.

monozukuri-hub-meetup-20161016-panel-9

The final session with the experts was moderated by Sushi Suzuki | Kyoto Institute of Technology, Kyoto Design Lab Associate professor. Sushi’s link to Paris comes from when he co-founded Paris Est d.school, teaching design innovation at École des Ponts ParisTech.

The panel discussion spoke about maker’s issues and how Kyoto Shisaku members can support hardware startups as a group, part of Makers Boot Camp main activities.

Click here if you would like to check the presentation deck from all speakers, with detailed information about each one.

From Monozukuri Hub Meetup: Accelerators vs. Incubators, which one should you go for?

SHARE:

This is a guest post by Chi Chia Huang, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis. Additionally, all photos in this article were taken by professional photographer Kengo Osaka. With the good weather and a couple of nice beers in MTRL Kyoto on September 12th, we kicked off the meetup with a presentation from Naonobu Yamamoto, who is the CEO of Kpnetworks. Following the second presentation by Daigo Sakaida, an open innovation initiative senior principal at Accenture, anchoring the meetup, John Kat, a technology specialist from the British government in the Department of International Trade, shared his insights about what a government can do to support startups and the ecosystem. We were also glad to have our last speaker Keiji Tokuda, the founder and CEO of Keigan, with Keigan’s establish day on this day. Yamamoto presented on the business model of Kpnetworks, and talked about the importance of accelerator program in the startup ecosystem. He also shared his experience with several accelerators. Sakaida discussed the difference between accelerators and incubators. With his clear explanation, we could understand the concept of these two different…

chichia-huang-150x150This is a guest post by Chi Chia Huang, an intern of Kyoto-based hardware startup accelerator Makers Boot Camp. The accelerator holds the Monozukuri Hub Meetup event in Kyoto on a monthly basis.

Additionally, all photos in this article were taken by professional photographer Kengo Osaka.


monozukuri-hub-meetup-20160912-panel-1

With the good weather and a couple of nice beers in MTRL Kyoto on September 12th, we kicked off the meetup with a presentation from Naonobu Yamamoto, who is the CEO of Kpnetworks. Following the second presentation by Daigo Sakaida, an open innovation initiative senior principal at Accenture, anchoring the meetup, John Kat, a technology specialist from the British government in the Department of International Trade, shared his insights about what a government can do to support startups and the ecosystem. We were also glad to have our last speaker Keiji Tokuda, the founder and CEO of Keigan, with Keigan’s establish day on this day.

monozukuri-hub-meetup-20160912-kpnetworks
Naonobu Yamamoto, CEO of Kpnetworks

Yamamoto presented on the business model of Kpnetworks, and talked about the importance of accelerator program in the startup ecosystem. He also shared his experience with several accelerators.

monozukuri-hub-meetup-20160912-accenture-2
Daigo Sakaida, open innovation initiative senior principal at Accenture

Sakaida discussed the difference between accelerators and incubators. With his clear explanation, we could understand the concept of these two different programs. Accelerators are usually a short term program for several months; in contrast, Incubators are mostly long term programs from one to three years. He suggested startups still in seed stage to join incubator programs, and startups in early stage to consider joining accelerator programs. Also he brought up to date numbers showing the startup ecosystem in Japan, pointing out there is still an opportunity for growth.

monozukuri-hub-meetup-20160912-british-investment-trade
John Kat, technology specialist from the British government in the Department of International Trade

Kat shared his tips and tricks to overcome the common challenges of startups including networking, funding, management, and marketing. He also emphasized that British government has developed great program to connect researchers from academic world with industrial experts to assist startups and innovation.

monozukuri-hub-meetup-20160912-keigan-2
Keiji Tokuda, founder and CEO of Keigan

Tokuda gave several advice to startups from his business experience and suggested to seek opportunity of collaboration with government.

During the panel discussion, presenters had different insights about how to manage the fund they raised and about how to convince investors to invest them.

monozukuri-hub-meetup-20160912-panel-2

Kat gave an interesting comment:

After meeting several venture capitalists, talking with potential investors but you got turned down by all of them…instead of keep trying more to convince the sharks, you should find out the reasons why you got rejected. That is to say, your business model is not completed yet. Try to figure out the bugs and revise them, then seek for the investors again.

Special thanks to Makers Boot Camp and Kyoto city government for holding the amazing meetup. I can’t wait for the next Monozukuri meetup on 12th October, to discuss the major failure for hardware startups: “Design for Manufacture.”

monozukuri-hub-meetup-20160912-broaderview