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On My Mobile: 3rdKind Inc’s Taro Hosotani

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This is part of our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones. As the third installment in our ‘On My Mobile’ series, let’s hear from Taro Hosotani, the co-founder and CEO of 3rdKind Inc. Taro knows more than a little about the mobile space, as his company helps foreign companies localize, market, and develop apps for the Japanese market. In the interactive graphic below, you can see a shot of Taro’s iPhone homescreen, and mouse-hover to get a peek at each application. He says that his favorite applications these days are Flipboard, Spotify, and Nike+ Running – certainly popular apps not only in Japan but around the world. Not surprisingly, his homescreen also includes some 3rdKind apps too! Thanks for sharing, Taro!

This is part of our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones.


As the third installment in our ‘On My Mobile’ series, let’s hear from Taro Hosotani, the co-founder and CEO of 3rdKind Inc.

Taro knows more than a little about the mobile space, as his company helps foreign companies localize, market, and develop apps for the Japanese market.

In the interactive graphic below, you can see a shot of Taro’s iPhone homescreen, and mouse-hover to get a peek at each application. He says that his favorite applications these days are Flipboard, Spotify, and Nike+ Running – certainly popular apps not only in Japan but around the world. Not surprisingly, his homescreen also includes some 3rdKind apps too!

Thanks for sharing, Taro!

On My Mobile: Kayac’s Kayo Matsubara

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This is part of our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones. We recently featured the very fun Domino’s x Hatsune Miku smartphone application, which imposes an amazing augmented reality musical performance from a virtual pop star over top of your pizza. The folks behind that app are none other than Kamakura-based development studio Kayac, the same crew behind fun ideas like the Voice Driver Cup. I thought it might be interesting to see how some people at Kayac use their own mobile phones, and Kayo Matsubara was kind enough to oblige. As you can see, she’s a big fan of Facebook (as many Japanese people are these days). She tells me she’s also using the Withings Health Mate app a lot these days too, as well as the Moves app to track her physical activity. She also points to the Japanese service Sumally as one she enjoys very much. This is a unique encyclopedia of things (as my colleague Yukari describes) — comparable to Gdgt.com in some ways. Below you can see an interactive view of her iPhone’s homescreen, and you can mousehover to get a peek at…

This is part of our ‘On My Mobile’ series (RSS), a modest attempt to better understand how folks in Japan use their smartphones.


We recently featured the very fun Domino’s x Hatsune Miku smartphone application, which imposes an amazing augmented reality musical performance from a virtual pop star over top of your pizza. The folks behind that app are none other than Kamakura-based development studio Kayac, the same crew behind fun ideas like the Voice Driver Cup.

I thought it might be interesting to see how some people at Kayac use their own mobile phones, and Kayo Matsubara was kind enough to oblige. As you can see, she’s a big fan of Facebook (as many Japanese people are these days). She tells me she’s also using the Withings Health Mate app a lot these days too, as well as the Moves app to track her physical activity. She also points to the Japanese service Sumally as one she enjoys very much. This is a unique encyclopedia of things (as my colleague Yukari describes) — comparable to Gdgt.com in some ways.

Below you can see an interactive view of her iPhone’s homescreen, and you can mousehover to get a peek at the individual applications. Enjoy!