The dating site targets single people looking to marry, and helps you connect with a likely match who you aren’t connected with on Facebook.
The service is well-suited for busy office workers who might be otherwise occupied from morning until night, left with little time to date. With this service, users are sent the profile of another member every day at 8am, much like your alarm clock wakes you up every morning. This makes it pretty easy to use the service, because typical Japanese office workers will check messages on their smartphone at that time during their morning train commute.
The service is not yet public, but it was chosen as one of seven finalists at Startups 2011 Spring, a semi-annual startup competition run by CyberAgent Ventures. At that time it was pitching the concept of being a Q&A service.
The startup was incorporated last September, subsequently raised funds from CyberAgent Ventures, and then changed its strategy to this matchmaking service which will likely be easier to monetize.
On a related note, Tokyo-based startup Frigg (backed by IMJ Investment Partners) has been providing similar matchmaking services since last April. It has acquired more than 2,000 registered users in seven months since launch. Interestingly they are disclosing the demographics of their user base in terms of gender balance, age, geography, academic background, annual income, occupation, and whether or not they were previously married.