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Japan’s Moff Band wearable smart-toy lets you play Pac-Man with your body motion

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See the original story in Japanese. Tokyo-based Moff, offering a wearable smart toy Moff Band, showcased a preview of ‘Pac-Man Powered by Moff’ to be launched this spring, jointly developed with Japan’s major game developer, Bandai Namco Entertainment (TSE:7832). This preview is given this week at CES 2016 in Las Vegas. This is the first app by Moff based on its gamified fitness platform. This preview version allows users wearing the Moff Band connected with Bluetooth to play Pac-Man remotely. For the official version, fitness elements will be added, while the basic game design of Pac-Man where players evade ghosts or eat power-cookies will be kept. The launch of the game at this time, which is associated with the well-known Pac-Man character, should boost Moff’s name recognition in the US. The app was developed through a cooperative business arrangement between the two companies, subsequent to Bandai Namco Entertainment’s investment in Moff last September. Moff CEO Akinori Takahagi said: PAC-MAN Powered by Moff brings a brand-new user experience, while allowing enjoyment of games from olden days and exercising actively for families including children. Our aim is to build new relationships between families and wearable technologies by leveraging our gamified fitness technology…

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See the original story in Japanese.

Tokyo-based Moff, offering a wearable smart toy Moff Band, showcased a preview of ‘Pac-Man Powered by Moff’ to be launched this spring, jointly developed with Japan’s major game developer, Bandai Namco Entertainment (TSE:7832). This preview is given this week at CES 2016 in Las Vegas. This is the first app by Moff based on its gamified fitness platform.

This preview version allows users wearing the Moff Band connected with Bluetooth to play Pac-Man remotely. For the official version, fitness elements will be added, while the basic game design of Pac-Man where players evade ghosts or eat power-cookies will be kept.

The launch of the game at this time, which is associated with the well-known Pac-Man character, should boost Moff’s name recognition in the US. The app was developed through a cooperative business arrangement between the two companies, subsequent to Bandai Namco Entertainment’s investment in Moff last September.

Moff CEO Akinori Takahagi said:

PAC-MAN Powered by Moff brings a brand-new user experience, while allowing enjoyment of games from olden days and exercising actively for families including children. Our aim is to build new relationships between families and wearable technologies by leveraging our gamified fitness technology through cooperation with leading companies in the entertainment field.

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Translated by Taijiro Takeda
Edited by Kurt Hanson and “Tex” Pomeroy

App of the Week: Pac-Man is the top iPhone app in 44 countries

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More than a video game, Pac-Man – as one of the earliest hit video games – is a global icon. Even my grandmother recognizes Pac-Mac. So perhaps it’s not surprising that when Apple made the iOS version of Pac-Man free last week as its “App of the Week” that fans around the world welcomed it warmly. Just how well has Pac-Man been doing over the past week since it was made free? Well, it’s currently the number one free iOS app in an astounding 44 countries, including the US and Japan. I confess, I don’t think I can remember when any app has been number one in so many countries. It just goes to show that in addition to really liking free stuff, people around the world really love Pac-Man too. I’m constantly recommending apps to my wife, and this is one of the few that she actually downloaded once I told her about it. The iOS game offers the classic maze for you to play, with eight new mazes that you can try, and optionally buy. One annoying part about the game, however, which is odd for a paid app, is that developer Namco-Bandai really doesn’t hesitate to overwhelm…

pacman

More than a video game, Pac-Man – as one of the earliest hit video games – is a global icon. Even my grandmother recognizes Pac-Mac. So perhaps it’s not surprising that when Apple made the iOS version of Pac-Man free last week as its “App of the Week” that fans around the world welcomed it warmly.

Just how well has Pac-Man been doing over the past week since it was made free? Well, it’s currently the number one free iOS app in an astounding 44 countries, including the US and Japan. I confess, I don’t think I can remember when any app has been number one in so many countries. It just goes to show that in addition to really liking free stuff, people around the world really love Pac-Man too. I’m constantly recommending apps to my wife, and this is one of the few that she actually downloaded once I told her about it.

The iOS game offers the classic maze for you to play, with eight new mazes that you can try, and optionally buy. One annoying part about the game, however, which is odd for a paid app, is that developer Namco-Bandai really doesn’t hesitate to overwhelm its users with ads. It’s pretty irritating, and if I had paid for the game I might be a little upset right now.

Since 1980 when Namco initially released the game, Japan has been producing a steady stream of iconic games and characters to follow in Pac-Man footsteps [1]. Over the years there has been Donkey Kong, Super Mario, Final Fantasy, and many more cultural exports that few countries (besides maybe the US) can match. China, for example, still hasn’t really produced anything to compare.

But I digress.

Do check out Pac-Mac over on the App Store if you haven’t gotten it already. The week is almost over, and it won’t be free for too much longer!


  1. Note that these are metaphorical feet only. Pac-Man, as everyone knows, does not have any feet with which to make footsteps.  ↩