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Japan’s automatic pet feeder Petly wins Red Dot Design Award, plans global rollout

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See the original story in Japanese. A current model of the pet smart feeder named Petly from Tokyo-based Rinn has received one of the world’s most prestigious design awards, Red Dot Design Award, of Germany. See also: Japanese hardware startup Rinn introduces automatic pet feeder Petly The Red Dot Design Award is one of the largest design awards recognized globally, offered by the German Design Zentrum Nordrhein Westfalen to designs of products which have been manufactured within two years. Awards are made based upon nine criteria such as design innovation, functionality, human engineering, ecology or durability. As for 2016, 5,214 products were considered for the awards from designers or companies in 57 countries, and Petly was awarded the Product Design Award 2016 from among these. The award winning products will be displayed at the Red Dot Design museum as well as website. In Japan, some products labeled ‘Red Dot Design awarded’ are found in interior product and brand item stores. For products like Petly, winning this award will help the team in the future. Rinn had launched the original Petly in July of 2014. After that, it began publishing a life-style magazine entitled MILL Magazine, which focuses on life with…

petly_featuredimage

See the original story in Japanese.

A current model of the pet smart feeder named Petly from Tokyo-based Rinn has received one of the world’s most prestigious design awards, Red Dot Design Award, of Germany.

See also:

The Red Dot Design Award is one of the largest design awards recognized globally, offered by the German Design Zentrum Nordrhein Westfalen to designs of products which have been manufactured within two years. Awards are made based upon nine criteria such as design innovation, functionality, human engineering, ecology or durability.

As for 2016, 5,214 products were considered for the awards from designers or companies in 57 countries, and Petly was awarded the Product Design Award 2016 from among these. The award winning products will be displayed at the Red Dot Design museum as well as website.

petly-reddot-design-award-winner-2016

In Japan, some products labeled ‘Red Dot Design awarded’ are found in interior product and brand item stores. For products like Petly, winning this award will help the team in the future.

Rinn had launched the original Petly in July of 2014. After that, it began publishing a life-style magazine entitled MILL Magazine, which focuses on life with cats, while starting a branding business called Mill Creative, for products related to cats.

mill_screenshot
MILL Magazine

Masahiro Ryohara, CEO of Rinn, commented on his prospects for the future:

Within this year, we will start sales of Mill overseas including EU, Asia and the US, and also will enhance sales of Petly globally. We had planned from the onset to expand sales of MILL for cities seen having large demands for Petly as well. In 2017, we will be placing an IoT (Internet of Things) product on the market too.

While emphasizing the design properties, Rinn has been developing various products and businesses. We look forward to further details of the IoT product planned for launch.

Translated by Taijiro Takeda
Edited by “Tex” Pomeroy

Japanese hardware startup Rinn introduces automatic pet feeder Petly

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See the original story in Japanese. Tokyo-based startup Rinn has started selling Petly, an automatic pet feeder. The first 500 production lot of the feeder was availed today over its online store for 31,860 yen including consumption tax (about $310). The product is built not to topple even if the pet tampers with it. It can load up to one kilogram (about 2.2 pounds) of pet food, with a feeding portion being set in five-gram increments for a maximum of 50 grams per feeding. The feeding time is specified by the hour. While the startup is a one-person outfit, for product development it is partnered with popular Japanese creators and established electronics manufacturers. Company owner Masahiro Ryohara outlined his business strategy: Petly was carefully designed not only to match room interiors but also to make it easy to operate even for those not mechanically-oriented. The first production lot contained 500 products, with another 500 to be provided by the next lot. Upon marking the third production lot, we’ll commence sales worldwide. Similar products like Remoca (Japan) and Single Pet (Korea) can be found on the market already, but obviously Yanahara sees its design and difficult-to-topple features attracting fashionable pet owners…

PETLY_dog

See the original story in Japanese.

Tokyo-based startup Rinn has started selling Petly, an automatic pet feeder. The first 500 production lot of the feeder was availed today over its online store for 31,860 yen including consumption tax (about $310).

The product is built not to topple even if the pet tampers with it. It can load up to one kilogram (about 2.2 pounds) of pet food, with a feeding portion being set in five-gram increments for a maximum of 50 grams per feeding. The feeding time is specified by the hour.

While the startup is a one-person outfit, for product development it is partnered with popular Japanese creators and established electronics manufacturers. Company owner Masahiro Ryohara outlined his business strategy:

Petly was carefully designed not only to match room interiors but also to make it easy to operate even for those not mechanically-oriented. The first production lot contained 500 products, with another 500 to be provided by the next lot. Upon marking the third production lot, we’ll commence sales worldwide.

Similar products like Remoca (Japan) and Single Pet (Korea) can be found on the market already, but obviously Yanahara sees its design and difficult-to-topple features attracting fashionable pet owners widely.