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Pinterest hopes ad giant Dentsu can make it big in Japan

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Today Pinterest Japan announced that it will ally with Japanese advertising giant Dentsu to expand its business in Japan, as the social image curation service would potentially offer a new marketing alternative to local advertisers. Pinterest recently localized for Japan a few months back, and CEO Ben Silbermann recently expressed a hope that Japanese people can try to express more about their culture (things like art, food, and architecture) through pinned images. Ostensibly, Silbermann has that very same hope for Japanese advertisers, who might more effectively reach global audiences in a more visual manner. Pinterest has tested promoted pins over the past year in the US market, and looks poised to charge top dollar from advertisers. Via Venture News

pinterest

Today Pinterest Japan announced that it will ally with Japanese advertising giant Dentsu to expand its business in Japan, as the social image curation service would potentially offer a new marketing alternative to local advertisers.

Pinterest recently localized for Japan a few months back, and CEO Ben Silbermann recently expressed a hope that Japanese people can try to express more about their culture (things like art, food, and architecture) through pinned images. Ostensibly, Silbermann has that very same hope for Japanese advertisers, who might more effectively reach global audiences in a more visual manner.

Pinterest has tested promoted pins over the past year in the US market, and looks poised to charge top dollar from advertisers.

Via Venture News

Pinterest testing localized service in Japan

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Pinterest, the web service that lets users share (or pin) photos and other content, is currently testing out a localized version of its service in Japan. We heard confirmation from a company representative earlier today that these initial trials are underway with some users: We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback. Japanese tech media Weekly Ascii posted images of the localized service yesterday, which you can check out over on their site. Pinterest, of course, received $100 million in investment back in May, led by Japanese e-commerce giant Rakuten. So this localization could pave the way for Rakuten to leverage Pinterest in some way. Our readers may recall that Pinterest CEO Ben Silbermann participated in the Japan New Economy Summit back in May of this year, offering his insights to Japanese audiences about entrepreneurship and innovation.

Pinterest CEO, Ben Silbermann, on stage in Tokyo last May
Pinterest CEO, Ben Silbermann, on stage in Tokyo last May

Pinterest, the web service that lets users share (or pin) photos and other content, is currently testing out a localized version of its service in Japan. We heard confirmation from a company representative earlier today that these initial trials are underway with some users:

We’re thrilled at the enthusiasm from our growing community of Japanese pinners. We’re currently conducting a first test of a more localized service to some of these early adopters to get their feedback.

Japanese tech media Weekly Ascii posted images of the localized service yesterday, which you can check out over on their site.

Pinterest, of course, received $100 million in investment back in May, led by Japanese e-commerce giant Rakuten. So this localization could pave the way for Rakuten to leverage Pinterest in some way.

Our readers may recall that Pinterest CEO Ben Silbermann participated in the Japan New Economy Summit back in May of this year, offering his insights to Japanese audiences about entrepreneurship and innovation.