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Japanese stock photo service Pixta ties up with ImagineChina, gaining ground in China

Shintaro Eguchi Shintaro Eguchi
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See the original story in Japanese. Japan’s Pixta, running a marketplace for stock photos, illustration, and movie resources, announced an agreement of a partnership contract with Chinese stock photo service ImagineChina. Some of materials owned by Pixta will be sold on ImagineChina from January 2016 on a trial basis. The online advertisement market in China has been showing rapid growth in recent years. The market size is seen reaching $23.9 billion in 2014, and $31 billion in 2015, so Pixta is shifting its business emphasis into Asia in anticipation of revitalized demand for photo and video materials. Previously, Pixta had also established a branch office in Taiwan for the purpose of inbound measures toward Japan, where an increased number of utilization also can be seen. Meanwhile, ImagineChina is one of the biggest stock photo platforms in China dealing more than 5 million photo, illustration, video and creative items available for press use as material including newspapers, magazines, books or ads; it has been seeking a business partner holding abundant Japanese content. This idea coincided with Pixta’s ambition to expand into the Asian market including China, and that eventually brought this agreement. First, Pixta will start selling 14,000 copyrighted photo materials especially focusing on Japanese models for the double purpose of trial sales and market…

pixta-imaginechina_logos

See the original story in Japanese.

Japan’s Pixta, running a marketplace for stock photos, illustration, and movie resources, announced an agreement of a partnership contract with Chinese stock photo service ImagineChina. Some of materials owned by Pixta will be sold on ImagineChina from January 2016 on a trial basis.

The online advertisement market in China has been showing rapid growth in recent years. The market size is seen reaching $23.9 billion in 2014, and $31 billion in 2015, so Pixta is shifting its business emphasis into Asia in anticipation of revitalized demand for photo and video materials. Previously, Pixta had also established a branch office in Taiwan for the purpose of inbound measures toward Japan, where an increased number of utilization also can be seen.

Meanwhile, ImagineChina is one of the biggest stock photo platforms in China dealing more than 5 million photo, illustration, video and creative items available for press use as material including newspapers, magazines, books or ads; it has been seeking a business partner holding abundant Japanese content. This idea coincided with Pixta’s ambition to expand into the Asian market including China, and that eventually brought this agreement.

First, Pixta will start selling 14,000 copyrighted photo materials especially focusing on Japanese models for the double purpose of trial sales and market research. The prices will change depending on the usage methods and ImagineChina will be charged a certain ratio of the sales for each purchase. Through this partnership, Pixta will attempt to advance into China and to expand the Chinese market.

Translated by Taijiro Takeda
Edited by “Tex” Pomeroy

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Japanese stock photo service Pixta files for IPO

Takeshi Hirano Takeshi Hirano
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See the original story in Japanese. Japan’s Pixta, a Tokyo-based company providing online stock photo service under the same name, had its IPO application with the Tokyo Stock Exchange approved today. The company will be listed on the TSE Mothers Market on 14 September with plans to offer 180,000 shares for public subscription and to sell 68,400 shares in over-allotment options for a total of 277,900 shares. The underwriting will be led by Nomura Securities. Its share price range will be released on 3 September, bookbuilding is scheduled to start on 27 August. See also: Japanese stock photo service Pixta opens in Taiwan, sees 500% YoY increase Japan’s leading stock photo site shoots for the Asia market According to the consolidated statement as of December 2014, they posted a revenue of 1.07 billion yen ($8.6 million) and an ordinary profit of 98 million yen ($790,000). Their latest quarter revenue was 649 million yen ($5.2 million) with an operating profit of 74 million yen ($594,000). Major shareholders include Pixta CEO Daisuke Komata (29.27%), Global Capital Partners (22.19%), and PE&HR (16.45%). Pixta was incorporated in August 2005 as the previous name of Onboard, followed by the launch of the Pixta online stock…

pixtastock

See the original story in Japanese.

Japan’s Pixta, a Tokyo-based company providing online stock photo service under the same name, had its IPO application with the Tokyo Stock Exchange approved today. The company will be listed on the TSE Mothers Market on 14 September with plans to offer 180,000 shares for public subscription and to sell 68,400 shares in over-allotment options for a total of 277,900 shares. The underwriting will be led by Nomura Securities. Its share price range will be released on 3 September, bookbuilding is scheduled to start on 27 August.

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According to the consolidated statement as of December 2014, they posted a revenue of 1.07 billion yen ($8.6 million) and an ordinary profit of 98 million yen ($790,000). Their latest quarter revenue was 649 million yen ($5.2 million) with an operating profit of 74 million yen ($594,000). Major shareholders include Pixta CEO Daisuke Komata (29.27%), Global Capital Partners (22.19%), and PE&HR (16.45%).

Pixta was incorporated in August 2005 as the previous name of Onboard, followed by the launch of the Pixta online stock photo service in 2006. The website allows amateur and professional photographers to upload and sell their photos online, which is the largest service in this sector in the Japanese market. According to Tech in Asia’s report of April 2014, the company has a staff of 70 and has attracted over 120,000 photographers.

Translated by Masaru Ikeda
Edited by Kurt Hanson

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  2. Japanese stock photo service Pixta opens in Taiwan, sees 500% YoY increase
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Japanese stock photo service Pixta opens in Taiwan, sees 500% YoY increase

Shintaro Eguchi Shintaro Eguchi
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See the original story in Japanese. Tokyo-based Pixta provides royalty-free stock photography, illustrations, and videos. Seeing an increase in downloads of five times last year’s numbers, the company is now looking to expand into the Taiwanese market. They announced the establishment of a new location in Taiwan which began business operations on July 16th. This is Pixta’s 2nd overseas location after their Singapore office. Pixta released its English and Chinese versions in 2013, and in November of the same year established a location in Singapore, expanding their business into Asia. Meanwhile, this year picture downloads in Taiwan have increased rapidly. Results of studies have shown that in addition to a high interest in fashion, beauty, and lifestyle, there is a particularly large demand for materials featuring Japanese models. Due to the coming influx of tourism to Japan along with the need to present a new image for the nation, they have created a special Japan Page featuring only images of Japan and its people. With a new location in Taiwan, Pixta will expand their marketing efforts to establish themselves locally while continuing to focus on these sorts of user needs. In conjunction with this change, the Japanese images page has…

pixta-taiwan_featuredimage

See the original story in Japanese.

Tokyo-based Pixta provides royalty-free stock photography, illustrations, and videos. Seeing an increase in downloads of five times last year’s numbers, the company is now looking to expand into the Taiwanese market. They announced the establishment of a new location in Taiwan which began business operations on July 16th. This is Pixta’s 2nd overseas location after their Singapore office.

Pixta released its English and Chinese versions in 2013, and in November of the same year established a location in Singapore, expanding their business into Asia. Meanwhile, this year picture downloads in Taiwan have increased rapidly. Results of studies have shown that in addition to a high interest in fashion, beauty, and lifestyle, there is a particularly large demand for materials featuring Japanese models.

Due to the coming influx of tourism to Japan along with the need to present a new image for the nation, they have created a special Japan Page featuring only images of Japan and its people. With a new location in Taiwan, Pixta will expand their marketing efforts to establish themselves locally while continuing to focus on these sorts of user needs.

In conjunction with this change, the Japanese images page has now also been made available for the traditional Chinese version of Pixta. The page features travel locations that are popular amongst Taiwanese such as Tokyo, Mt. Fuji, Kyoto, Hokkaido, as well as other destinations in Japan. Using photos and other materials, the company hopes to show the appeal of Japan and meet the needs of the increasing demand.

Due to all of the attention being focused on Japan with to the coming Olympic games and other events, many industries are concentrating their efforts on dealing with the influx of people, which is why businesses are moving to present the appeal of Japan through photos and illustrations. On that front you could say that Pixta is hitting the iron while is hot.

Translated by Connor Kirk
Edited by Masaru Ikeda

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Japan’s leading stock photo site shoots for the Asia market

SCORE 1,943 Rick Martin Rick Martin
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Japanese stock photography company Pixta has announced that it will be expanding its services via a new English website, pixtastock.com, to focus on serving the surrounding Asia market. The company claims to be Japan’s largest stock photography site, with over 5 million images to choose from, as well as 120,000 contributors, and 120,000 customers to date too. It’s pricing is relatively affordable, offering photos and illustrations starting at about $5, and video footage starting at about $20. I asked a company representative a little more about this new English service. She explained that while the service is targeting mostly business users, that they are hoping for smaller customers as well, including SMEs and individual creatives or designers. I’m told that the company also intends to work with promising photographers and creators around the Asia region: It is necessary for our business to make strong relationships with contributors, and the mission of our company to give the opportunities to people with talent – no matter where they are – by using the internet. Pixta originally started out way back in 2006 as a creative platform, and has been growing well ever since. Check out the chart below showing Pixta’s increases in…

pixtastock

Japanese stock photography company Pixta has announced that it will be expanding its services via a new English website, pixtastock.com, to focus on serving the surrounding Asia market.

The company claims to be Japan’s largest stock photography site, with over 5 million images to choose from, as well as 120,000 contributors, and 120,000 customers to date too. It’s pricing is relatively affordable, offering photos and illustrations starting at about $5, and video footage starting at about $20.

I asked a company representative a little more about this new English service. She explained that while the service is targeting mostly business users, that they are hoping for smaller customers as well, including SMEs and individual creatives or designers. I’m told that the company also intends to work with promising photographers and creators around the Asia region:

It is necessary for our business to make strong relationships with contributors, and the mission of our company to give the opportunities to people with talent – no matter where they are – by using the internet.

Pixta originally started out way back in 2006 as a creative platform, and has been growing well ever since. Check out the chart below showing Pixta’s increases in items sold/downloaded over the years to get a good idea of the company’s trajectory. It will be interesting to see if this growth can continue as they expand beyond Japan. Their positioning looks strong, since similar services like Getty Images might not feature as much localized photos and video for Asian countries as businesses in the region require. Pixta could fill that void.

pixta sales growth, items sold

Related news

  1. Japanese stock photo service Pixta opens in Taiwan, sees 500% YoY increase
  2. pixtastock Japanese stock photo service Pixta files for IPO
  3. Japanese stock photo service Pixta ties up with ImagineChina, gaining ground in China

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