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Adways ties up with Taiwan’s VMFive, lets users demo app on pre-registration platform

Junya Mori Junya Mori
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See the original story in Japanese. Japanese Internet company Adways (TSE:2489) announced today that it has secured a comprehensive business partnership with Taiwanese startup VMFive, the company behind AdPlay. AdPlay lets users demo an app before purchasing it with no pre-installed software or SDKs required from developers. As part of this effort, Adways has integrated its app pre-registration platform Yoyaku Top 10 (also known in English as PreLaunch Party) with VMFive’s AdPlay, which lets users demo an app before its launch. The new feature based on this integration is called Teaser Play. See also: Japan’s Adways launches pre-registration platform in US, helping game developers better monetize Adways plans to integrate AdPlay into the company’s app tracking tool PartyTrack as well, aiming to better support game developers from the pre-launch phase to the post-landing phase for their titles. See also: Adways’ Party Track begins integration with 5Rocks to create one-stop mobile analytics solution The Teaser Play feature is available in the Japanese edition of Yoyaku Top 10, but will soon expand to the Chinese, Korean, Taiwanese, and US editions.

adways-vmfive_logos

See the original story in Japanese.

Japanese Internet company Adways (TSE:2489) announced today that it has secured a comprehensive business partnership with Taiwanese startup VMFive, the company behind AdPlay. AdPlay lets users demo an app before purchasing it with no pre-installed software or SDKs required from developers.

As part of this effort, Adways has integrated its app pre-registration platform Yoyaku Top 10 (also known in English as PreLaunch Party) with VMFive’s AdPlay, which lets users demo an app before its launch. The new feature based on this integration is called Teaser Play.

See also:

Adways plans to integrate AdPlay into the company’s app tracking tool PartyTrack as well, aiming to better support game developers from the pre-launch phase to the post-landing phase for their titles.

See also:

The Teaser Play feature is available in the Japanese edition of Yoyaku Top 10, but will soon expand to the Chinese, Korean, Taiwanese, and US editions.

teaserplay_featuredimage
The screen transition of the Teaser Play-enabled PreLaunch Party platform.

Related news

  1. Japan’s Adways launches pre-registration platform in US, helping game developers better monetize
  2. adways Adways launches its app pre-registration service for the Korean market
  3. Adways’ Party Track begins integration with 5Rocks to create one-stop mobile analytics solution

Japan’s Adways launches pre-registration platform in US, helping game developers better monetize

Masaru Ikeda Masaru Ikeda
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Adways Interactive, a San Francisco-based subsidiary of Japanese internet company Adways (TSE:2489), announced last week that it has released the beta version of a pre-registration platform in the US, called PreLaunch Party. The platform is aimed to serve mid-core Android game developers and help them improve their user retention rate, ARPU (average revenue per user) as well as LTV (user lifetime value). From a user perspective, pre-registration platforms make you register before the launch of a game title, and subsequently can get rewards when the title finally launches. You can get not only the latest game information but also rewards such as rare items or draw gacha rewards for free which typical users need to pay for. In this way, game developers can help promoting their titles and reach potential users before its launch. PreLaunch Party was launched in 2013 in Japan under the name of Yoyaku Top 10, and has expanded to Korea, China, and Taiwan to date. Currently used by 500,000 registered users, it has recorded LTV and retention rate of over 1.5 times higher than that of organic users. In Japan, there are several pre-registration platforms available now, which are obviously competitors for PreLaunch Party, including Ichihaya,…

prelaunch-party_featuredimage

Adways Interactive, a San Francisco-based subsidiary of Japanese internet company Adways (TSE:2489), announced last week that it has released the beta version of a pre-registration platform in the US, called PreLaunch Party. The platform is aimed to serve mid-core Android game developers and help them improve their user retention rate, ARPU (average revenue per user) as well as LTV (user lifetime value).

From a user perspective, pre-registration platforms make you register before the launch of a game title, and subsequently can get rewards when the title finally launches. You can get not only the latest game information but also rewards such as rare items or draw gacha rewards for free which typical users need to pay for. In this way, game developers can help promoting their titles and reach potential users before its launch.

PreLaunch Party was launched in 2013 in Japan under the name of Yoyaku Top 10, and has expanded to Korea, China, and Taiwan to date. Currently used by 500,000 registered users, it has recorded LTV and retention rate of over 1.5 times higher than that of organic users.

In Japan, there are several pre-registration platforms available now, which are obviously competitors for PreLaunch Party, including Ichihaya, Flying Gatcha, and Game Gift.

prelaunch-party-arpu
Source: Adways
prelaunch-party-retention-rate
Source: Adways

Related news

  1. Adways ties up with Taiwan’s VMFive, lets users demo app on pre-registration platform
  2. adways Adways launches its app pre-registration service for the Korean market
  3. Adways’ Party Track begins integration with 5Rocks to create one-stop mobile analytics solution

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