The Tokyo Game Show 2013 this past weekend showcased more than just games. Some companies were exhibiting solutions for game developers, one of the most interesting being QueryEye, a Nagoya-based startup that provides a marketing analysis solution.
For mobile developers, if you see a sudden download surge for your app, you may have difficulty in figuring out what caused the spike. But QueryEye’s solution QuerySeeker gives you insight based on metrics and analytics that it collects.
It continually crawls more than 45 million pages of popular blogs and app-focused websites. In this way you can figure out what social media post or online article helped give your app a boost.
QuerySeeker was recently upgraded and so that now it can give you analytics in almost real time, updating every minute. It can be used for apps in a variety of app stores, like Apple’s AppStore, Google Play, KDDI’s au Smartpass, NTT Docomo’s dmenu, Amazon Kindle Store, the iTunes iBook Store, and Google Books. A single analysis package for an app is available for a monthly charge starting at 148,000 yen (about $1,500) not including the initial setup fee.
The company was founded back in 2010 by Masashi Mizuno, known for contributing insightful mobile market analysis in Japanese tech media.
In the area of user retention, we’ve recently seen more than a few solution providers, including planBCD, Growth Push, Fello, and Korea’s 5Rocks. What QuerySeeker provides is somewhat different but helps developers find more efficient ways to market their apps and bring in more users.