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In Japan, Sega Networks hits the pub to promote its mobile soccer game

Rick Martin Rick Martin
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Sega Networks will hold a collaboration event in the month of June around its mobile soccer game ‘Saka tsuku shoot’ [1] here in Japan with the British pub franchise The Hub, across its 66 locations in the country. When a customer buys a drink, they’ll receive a card with a serial code, which could mean a rare player addition for gamers if they’re lucky. Also in June, there will be a ‘Hub Cup’ held within the game itself, where players can also get rare ‘gacha’ cards for a chance to get new players for use in the game. With the World Cup starting next month, I assume that the Hub will see lots of customers (the time difference with Brazil is a bit rough), and perhaps these are just the audience that Sega is trying to reach. It’s a smart maneuver on the part of Sega Networks to get their game in front of enthusiastic football fans. The sports title was released by Sega Networks late last year, peaking as the number one iOS sports app in Japan back on May 15th, and as the fourth ranked Android sports game in Japan this past Monday (May 26th). If you’d like…

hub-sega-networks

Sega Networks will hold a collaboration event in the month of June around its mobile soccer game ‘Saka tsuku shoot’ [1] here in Japan with the British pub franchise The Hub, across its 66 locations in the country.

When a customer buys a drink, they’ll receive a card with a serial code, which could mean a rare player addition for gamers if they’re lucky. Also in June, there will be a ‘Hub Cup’ held within the game itself, where players can also get rare ‘gacha’ cards for a chance to get new players for use in the game.

prizes

With the World Cup starting next month, I assume that the Hub will see lots of customers (the time difference with Brazil is a bit rough), and perhaps these are just the audience that Sega is trying to reach. It’s a smart maneuver on the part of Sega Networks to get their game in front of enthusiastic football fans.

The sports title was released by Sega Networks late last year, peaking as the number one iOS sports app in Japan back on May 15th, and as the fourth ranked Android sports game in Japan this past Monday (May 26th).

If you’d like to try out the game for yourself, it’s a free download for both iOS and Android. Check out the game’s promo trailer below.

Via Gamebiz

  1. This title does not translate well.  ↩

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Sports game platform Mobcast hits 3.5 million users, eyes markets beyond Japan

Masaru Ikeda Masaru Ikeda
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Tokyo-based gaming company Mobcast announced yesterday that its sports-focused gaming platform now has more than 3.5 million users, adding about 380,000 new members every three months. The company expanded its service to Korea back in February, intensifying its localization efforts by acquiring Korean gaming company Entercrews. Mobcast’s Korean gaming platform surpassed 600,000 users, and 300,000 of those have tried MobaSoccer, a soccer title where both Japanese and Korean users can simultaneously play a Japan vs Korea match. In addition to Japan and Korea, the company has expressed interest in expanding to South East Asian markets, and it has already established a local presence in Indonesia. The company has been seeing good results in user acquisition, thanks to marketing efforts in partnership with sports TV shows and notable football clubs. The company parnered with FC Barcelona and shows off high-profile football players in its online soccer gaming app, including stars like Thierry Henry and Lionel Messi. In a previous interview with the company’s CSO (chief strategic officer) Takashi Sato, he unveiled that the company is aiming to reach at least 30 million users in Japan, and one million users in Korea in this year. To learn more about the service, check…

20130422-100818

Tokyo-based gaming company Mobcast announced yesterday that its sports-focused gaming platform now has more than 3.5 million users, adding about 380,000 new members every three months.

The company expanded its service to Korea back in February, intensifying its localization efforts by acquiring Korean gaming company Entercrews. Mobcast’s Korean gaming platform surpassed 600,000 users, and 300,000 of those have tried MobaSoccer, a soccer title where both Japanese and Korean users can simultaneously play a Japan vs Korea match. In addition to Japan and Korea, the company has expressed interest in expanding to South East Asian markets, and it has already established a local presence in Indonesia.

mobcast-girls
Mobcast Girls cheer and promote the game platform in Japanese media.
(Image: Mobcast website)

The company has been seeing good results in user acquisition, thanks to marketing efforts in partnership with sports TV shows and notable football clubs. The company parnered with FC Barcelona and shows off high-profile football players in its online soccer gaming app, including stars like Thierry Henry and Lionel Messi.

In a previous interview with the company’s CSO (chief strategic officer) Takashi Sato, he unveiled that the company is aiming to reach at least 30 million users in Japan, and one million users in Korea in this year. To learn more about the service, check out a couple of its commercials which we have included below.

Japanese TV commercial:

 

Korean TV Commercial:

 

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  2. hub-sega-networks In Japan, Sega Networks hits the pub to promote its mobile soccer game
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