On day two at B Dash Camp 2013 in Fukuoka, we had a chance to briefly hear Naoki Shibata, the co-founder of app store SEO tool SearchMan.
Naoki explained that users typically don’t search for an app by looking for a particular name or a brand, but rather instead they will search for it by function. So to this end, it is very helpful if your app’s name includes a significant keyword included. But you do need to be careful not to make it too long because users will just see an excerpt sometimes.
He also noted that for the App Store, you app has a limit of 100 characters, so it’s important that you maximize the space given to you. Similarly, in the app description, you need to be careful with this as well, because it shows up just underneath the app’s screenshots – so this is key real estate.
In terms of App Store and Google Play ranking criteria, he noted that both stores look for relations, factoring in keywords, users reviews, the app description, as well as the app score (which includes reviews and sales).
Naoki also gave a brief video demo of his SearchMan service which aspires to help customers take care of all these issues.