THE BRIDGE

News

Japan’s Kaizen Platform, helping optimize website user experience, files for IPO

SHARE:

See the original story in Japanese. Japanese startup Kaizen Platform, offering website user interface improvement solutions, announced on Wednesday that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 1,550,000 shares for public subscription and to sell 751,300 shares in over-allotment options for a total of 3,459,000 shares. The underwriting will be led by Mizuho securities while Kaizen’s ticker code will be 4170. Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.3 billion yen (about $12.5 million) with an ordinary loss of 249 million yen ($2.8 million). Based on the estimated issue price of 1,100 yen (about $10.6), the company will be valued at about 16.9 billion yen ($162 million). Kaizen Platform founded a Delaware company with establishing its global headquarters in San Francisco as well its Japan branch in Tokyo in March to April of 2013, followed by launching a website optimization solution back in August of the same year. In addition…

See the original story in Japanese.

Japanese startup Kaizen Platform, offering website user interface improvement solutions, announced on Wednesday that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 1,550,000 shares for public subscription and to sell 751,300 shares in over-allotment options for a total of 3,459,000 shares. The underwriting will be led by Mizuho securities while Kaizen’s ticker code will be 4170.

Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.3 billion yen (about $12.5 million) with an ordinary loss of 249 million yen ($2.8 million). Based on the estimated issue price of 1,100 yen (about $10.6), the company will be valued at about 16.9 billion yen ($162 million).

Kaizen Platform founded a Delaware company with establishing its global headquarters in San Francisco as well its Japan branch in Tokyo in March to April of 2013, followed by launching a website optimization solution back in August of the same year. In addition to offering website optimization solutions, the company launched the Kaizen Video service as part of the Kaizen Ad business.

Kaizen Platform established a Japanese company and its subsidiary Kaizen Platform USA in April ofo 2017. During this process, the founding company was dissolved in a merger with the US subsidiary, In addition, the company established a joint venture with NTT Ad called DX Catalyst, making it an equity-method affiliate by acquiring its 49% stake in April this year.

In addition to helping clients optimize their websites, the company is now focused on creating client’s video clips utilizing existing content for affordable rates and fast turnaround. They disclosed several KPIs they have achieved as of Q3 this year: 772 companies, 16,480 registered users (clients and professionals), and 2,124,000 yen as ARPU (average revenue per user).

Led by founder and CEO Kenji Sudo (32.43%), the company’s major shareholders include Eight Roads Ventures Japan (18.41%), GREE Ventures (now known as Strive, 9.39%), co-founder and CTO Toshimasa Ishibashi (8.11%), NTT Ad (7.29%), SBI Investment (4.59%), YJ Capital (3.82%), Colopl (3.05%), Dai Nippon Printing (2.88%), and GMO Venture Partners (1.91%).

See also:

Japanese energy switching startup Enechange files for IPO

SHARE:

See the original story in Japanese. Tokyo-based Enechange, the Japanese startup offering an electricity and gas switching platform for consumers under the same name, announced on Wednesday that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 23 with plans to offer 50,000 shares for public subscription and to sell 57,000 shares in over-allotment options for a total of 330,000 shares. The underwriting will be led by Mizuho securities while Enechange’s ticker code will be 4169. Based on the estimated issue price of 520 yen (about $5), the company will be valued at 2.99 billion yen (about 28.7 million). Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.27 billion yen ($12.2 million) with an ordinary loss of 238 million yen ($2.3 million). Enechange was co-founded in April 2015 by serial entrepreneurs CEO Yohei Kiguchi COO Ippei Arita. The company offers a price comparison site for electricity, a phone service where customer representatives can assist consumers to choose the…

Image credit: Enechange

See the original story in Japanese.

Tokyo-based Enechange, the Japanese startup offering an electricity and gas switching platform for consumers under the same name, announced on Wednesday that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 23 with plans to offer 50,000 shares for public subscription and to sell 57,000 shares in over-allotment options for a total of 330,000 shares. The underwriting will be led by Mizuho securities while Enechange’s ticker code will be 4169.

Based on the estimated issue price of 520 yen (about $5), the company will be valued at 2.99 billion yen (about 28.7 million). Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.27 billion yen ($12.2 million) with an ordinary loss of 238 million yen ($2.3 million).

Enechange was co-founded in April 2015 by serial entrepreneurs CEO Yohei Kiguchi COO Ippei Arita. The company offers a price comparison site for electricity, a phone service where customer representatives can assist consumers to choose the best electricity provider, as well as offering energy providers with cloud-based platforms such as EMAP (digital marketing SaaS) and SMAP (smartmeter-powered SaaS).

Led by CEO Kiguchi (23.86%), the company’s major shareholders include COO Arita (10.08%), Yasuyuki Ueno (8.00%), B Dash Ventures (7.62%), Energy Station Company Limited (7.61%), Bonds Investment Group (4.57%), EPCO (TSE:2311, 3.81%), Daiwa Energy Infrastructure (3.43%) and Spiral Capital (3.05%).

See also:

Japanese robo-advisory startup WealthNavi files for IPO valued at over $470M

SHARE:

See the original story in Japanese. Tokyo-based WealthNavi, the company offering a technology-based asset management service under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 2.5 million shares for public subscription and to sell 1,559,400 shares in over-allotment options for a total of 13,094,300 shares. The underwriting will be led by SBI securities while WealthNavi’s ticker code will be 7342. Based on the estimated issue price of 1,100 yen (about $10.5), the company will be valued at 49.5 billion yen (about $474.5 million). Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.55 billion yen ($14.8 million) with an ordinary loss of 2.06 billion yen ($19.7 million). WealthNavi was founded back in April of 2015 by CEO Kazuhisa Shibayama who previously worked at finance ministries of Japan and UK respectively after graduating from the University of Tokyo. After leaving the public sector, he joined McKinsey to risk and…

Image credit: WealthNavi

See the original story in Japanese.

Tokyo-based WealthNavi, the company offering a technology-based asset management service under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 2.5 million shares for public subscription and to sell 1,559,400 shares in over-allotment options for a total of 13,094,300 shares. The underwriting will be led by SBI securities while WealthNavi’s ticker code will be 7342.

Based on the estimated issue price of 1,100 yen (about $10.5), the company will be valued at 49.5 billion yen (about $474.5 million). Its share price range will be released on December 3 with bookbuilding scheduled to start on December 7 and pricing on December 11. According to the consolidated statement as of December 2019, they posted revenue of 1.55 billion yen ($14.8 million) with an ordinary loss of 2.06 billion yen ($19.7 million).

WealthNavi was founded back in April of 2015 by CEO Kazuhisa Shibayama who previously worked at finance ministries of Japan and UK respectively after graduating from the University of Tokyo. After leaving the public sector, he joined McKinsey to risk and asset management projects for institutional investors.

The robo-advisory service provides a fully-automated asset management platform so that users can enjoy long-term and diversified investments. The company has now acquired 340,000 accounts and managed assets worth over 310 billion yen ($3.0 billion). The company was ranked in 10 of the most valued private companies in Japan by Nikkei last year.

WealthNavi is well known for having raised funds from more than 20 VC firms. Led by CEO Shibayama (24.84%), the company’s major shareholders include SBI Holdings and SBI Investment (13.5%), GREE Ventures (9.18%, now known as Strive), Infinity Venture Partners (6.39%, now known as Infinity Ventures), and Global Brain (5.96%, Global Brain also joins co-investment with Sony Financial Ventures), DBJ Capital (2.80%), and UTokyo Innovation Platform (2.40%).

See also:J

Japan’s Yappli, developer of drag-and-drop tool for building mobile apps, files for IPO

SHARE:

See the original story in Japanese. Tokyo-based Yappli, the Japanese startup that provides a mobile app development platform under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 350,000 shares for public subscription and to sell 726,600 shares in over-allotment options for a total of 4,495,000 shares. The underwriting will be led by Mizuho securities while Yappli’s ticker code will be 4168. Based on the estimated issue price of 2,960 yen (about $28.4) and a total number of 11,663,600 shares in the market including public subscription, the company will be valued at 34.5 billion yen ($330 million). Its share price range will be released on December 2 with bookbuilding scheduled to start on December 4 and pricing on December 10. According to the consolidated statement as of December 2019, they posted revenue of 1.71 billion yen ($16.4 million) with a net loss of 798 million yen ($7.6 million). The company was founded in February of 2013 under its original name of Fastmedia. It launched the Yappli no-code application development system which allows both app developers and…

See the original story in Japanese.

Tokyo-based Yappli, the Japanese startup that provides a mobile app development platform under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 22 with plans to offer 350,000 shares for public subscription and to sell 726,600 shares in over-allotment options for a total of 4,495,000 shares. The underwriting will be led by Mizuho securities while Yappli’s ticker code will be 4168.

Based on the estimated issue price of 2,960 yen (about $28.4) and a total number of 11,663,600 shares in the market including public subscription, the company will be valued at 34.5 billion yen ($330 million). Its share price range will be released on December 2 with bookbuilding scheduled to start on December 4 and pricing on December 10. According to the consolidated statement as of December 2019, they posted revenue of 1.71 billion yen ($16.4 million) with a net loss of 798 million yen ($7.6 million).

The company was founded in February of 2013 under its original name of Fastmedia. It launched the Yappli no-code application development system which allows both app developers and non-developers to develop their apps without programming skills.

Their revenue comes from initial support fee as well as monthly subscription consisting of a base usage fee, paid options, and billing based on the number of devices that receive push notifications through the app that users have developed. As of September 2020, the platform has been adopted to develop 527 apps while these apps have been downloaded about 65 million times in total. The platform’s churn rate has remained below 1% since December of 2016 and has been seeing 0.88% for the latest quarter.

Led by both Co-founder / CEO Yasufumi Ihara and Managing Director Masafumi Sano (20.75% respectively), the company’s major shareholders include YJ Capital (18.58%), Eight Roads Ventures Japan (10.02%), Globis Capital Partners (15.74%), Co-founder Masumi Kuroda (7.33%), Salesforce (3.71%), Itochu Technology Ventures (1.59%), and angel investor Shogo Kawada (0.42%).

See also:

Japanese e-commerce analytics startup Plaid files for IPO

SHARE:

Tokyo-based Plaid, the Japanese startup offering a real-time data analysis of website visitors and mobile app users called Karte, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 17 with plans to offer 1,522,000 shares for public subscription and to sell about 716,000 shares in over-allotment options for a total of 12,817,000 shares. The underwriting will be led by Mizuho securities while Plaid’s ticker code will be 4165. Based on the estimated issue price of 1,400 and a total number of 14,339,000 shares in the market including public subscription, the company will be valued at 51.7 billion yen (about $500 million). Its share price range will be released on November 30 with bookbuilding scheduled to start on December 1 and pricing on December 4. According to the consolidated statement as of September 2020, they posted revenue of 2.94 billion yen (about $28.3 million) with an ordinary profit of 678.7 million yen (about $6.5 million). The company was founded in October of 2011 by Kenta Kurahashi who previously worked at Japanese e-commerce giant Rakuten. Having set e-commerce consulting and app development as their original business…

Plaid’s headquarters in Tokyo
Image credit: Plaid

Tokyo-based Plaid, the Japanese startup offering a real-time data analysis of website visitors and mobile app users called Karte, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on December 17 with plans to offer 1,522,000 shares for public subscription and to sell about 716,000 shares in over-allotment options for a total of 12,817,000 shares. The underwriting will be led by Mizuho securities while Plaid’s ticker code will be 4165.

Based on the estimated issue price of 1,400 and a total number of 14,339,000 shares in the market including public subscription, the company will be valued at 51.7 billion yen (about $500 million). Its share price range will be released on November 30 with bookbuilding scheduled to start on December 1 and pricing on December 4. According to the consolidated statement as of September 2020, they posted revenue of 2.94 billion yen (about $28.3 million) with an ordinary profit of 678.7 million yen (about $6.5 million).

The company was founded in October of 2011 by Kenta Kurahashi who previously worked at Japanese e-commerce giant Rakuten. Having set e-commerce consulting and app development as their original business focus at first, the company launched the Karte analytics platform back in March of 2015 which has now become a main cash cow. The platform allows companies to collect and analyze behavioral data of their visitors and loyal users by integrating into websites and mobile apps. Using these collected and analyzed resources, companies can conduct personalized marketing strategy in communicating with users via website, mobile app, e-mail, Line and other chat tools.

Their SaaS business has been steadily growing, with a three-year average annual growth rate of 70.3% in sales from September of 2017 to September of 2020. In addition to e-retailers in the fashion and health beauty industry (5.9%), the Karte has attracted many other service owners from finance, insurance, settlement, human resources services, real estate, and media portal websites, which resulted in acquiring 710 websites and 474 companies as their users in total as of September.

Led by founder and CEO Kurahashi (29.65%), the company’s major shareholders include CPO Naoki Shibayama (19.78%), Eight Roads Capital Advisors (15.89%), Femto Growth Capital (14.9% through two different funds), Google (3.60%), CTO Yuki Makino (1.52%), operating officer Hiroyuki Shimizu, Mitsui & Co. (1.26%), and Mitsui Sumitomo Insurance Venture Capital (1.26%).

See also:

Japan’s handmade item C2C startup Creema files for IPO

SHARE:

Tokyo-based Creema, the Japanese startup behind C2C (consumer-to-consumer) marketplace for handmade items under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved. The company will be listed on the TSE Mothers Market on November 27 with plans to offer 113,000 shares for public subscription and to sell about 167,200 shares in over-allotment options for a total of 1,559,700 shares. The underwriting will be led by SBI securities while Creema’s ticker code will be 4017. Based on the estimated IPO price of 3,250 yen (about $31) a share, the company’s market valuation will be about 19.8 billion yen (about $189.1 million). Its share price range will be released on November 19 with bookbuilding scheduled to start on November 11 and pricing on November 18. According to the consolidated statement as of February 2020, they posted revenue of 1.49 billion yen (about $14.2 million) with an ordinary profit of 70.6 million yen (about $674,000). Creema was founded in 2009 by Kotaro Marubayashi, who worked as a manager for a subsidiary of Japanese Internet service company Septeni Holdings after engaging in the music industry when he was attending Keio University. The company launched the handmade item…

Creema Store in Sapporo
Image credit: Creema

Tokyo-based Creema, the Japanese startup behind C2C (consumer-to-consumer) marketplace for handmade items under the same name, announced that IPO application to the Tokyo Stock Exchange (TSE) has been approved.

The company will be listed on the TSE Mothers Market on November 27 with plans to offer 113,000 shares for public subscription and to sell about 167,200 shares in over-allotment options for a total of 1,559,700 shares. The underwriting will be led by SBI securities while Creema’s ticker code will be 4017.

Based on the estimated IPO price of 3,250 yen (about $31) a share, the company’s market valuation will be about 19.8 billion yen (about $189.1 million).

Its share price range will be released on November 19 with bookbuilding scheduled to start on November 11 and pricing on November 18. According to the consolidated statement as of February 2020, they posted revenue of 1.49 billion yen (about $14.2 million) with an ordinary profit of 70.6 million yen (about $674,000).

Creema was founded in 2009 by Kotaro Marubayashi, who worked as a manager for a subsidiary of Japanese Internet service company Septeni Holdings after engaging in the music industry when he was attending Keio University. The company launched the handmade item marketplace back in 2010.

It has over 200,000 professional and semi-professional creators selling over 10 million original craft items. In order to increase engagement with sellers and buyers, the company also hosts an annual large-scale showcase event and has flagship stores in several cities across Japan.

Led by founder and CEO Marubayashi (31.89%), the company’s major shareholders include Global Capital Partners (13.7% through two funds), KDDI (11.9% through two funds), Animarism Group (9.1%, Marubayashi’s asset management company), Global Brain (7.1%), and Yuki Ohashi (6.92%, Creema co-founder and managing director).

See also:

Japanese male skincare brand Bulk Homme raises over $14M to accelerate global expansion

SHARE:

Tokyo-based Bulk Homme, the Japanese online subscription startup behind male skincare brand under the same name, announced today it has secured 1.5 billion yen (about $14.1 million US) in the latest round. Participating investors are Nissay Capital, local department store chain Marui Group (TSE:8252), Dimension (investment arm of Japanese consulting firm Dreram Incubator), and Kiraboshi Capital. The amount raised includes debt financing from the Japan Finance Corporation and other financial institutions. This round follows 500 million yen in December 2018 and 300 million yen in November 2017. Nissay Capital and Marui Group participated in past funding rounds respectively. Bulk Homme said it will use the funds to further strengthen its domestic marketing efforts, strengthen its CRM department and promote global expansion. The company already has operations in Taiwan, China, South Korea, the UK and France, planning to expand into Southeast Asia, Europe and the US markets. Bulk Homme started its business as part of the company’s founder’s father’s company back in 2012. Launched in 2013, the skincare brand offers a variety of products at their online store as well as retailers and hair salons all across Japan. The business was then incorporated in May of 2017.

Image credit: Bulk Homme

Tokyo-based Bulk Homme, the Japanese online subscription startup behind male skincare brand under the same name, announced today it has secured 1.5 billion yen (about $14.1 million US) in the latest round. Participating investors are Nissay Capital, local department store chain Marui Group (TSE:8252), Dimension (investment arm of Japanese consulting firm Dreram Incubator), and Kiraboshi Capital. The amount raised includes debt financing from the Japan Finance Corporation and other financial institutions.

This round follows 500 million yen in December 2018 and 300 million yen in November 2017. Nissay Capital and Marui Group participated in past funding rounds respectively.

Bulk Homme said it will use the funds to further strengthen its domestic marketing efforts, strengthen its CRM department and promote global expansion. The company already has operations in Taiwan, China, South Korea, the UK and France, planning to expand into Southeast Asia, Europe and the US markets.

Bulk Homme started its business as part of the company’s founder’s father’s company back in 2012. Launched in 2013, the skincare brand offers a variety of products at their online store as well as retailers and hair salons all across Japan. The business was then incorporated in May of 2017.

Digital Base Capital sets up local PropTech startup community in Taiwan

SHARE:

Tokyo-based Digital Base Capital, a PropTech-focused investment firm in Japan, announced today that it has set up PropTech Taiwan, a local PropTech startup community. Since the VC firm has been operating a local community in Japan, the announcement suggests that it expands the activity into Taiwan. The community is headed by Kensuke Ko, Taiwan-based analyst working for the VC firm. Ko decided to launch the community because of the lack of a hub community in Taiwan while many PropTech startups are emerging there. To celebrate the launch, the community is holding an online meetup event on September 25th having the executives of Taiwanese PropTech startups such as Ark Intelligence, BigFun, LIOVE, and HousePro as panel speakers.

The PropTech Taiwan team. From left: Kensuke Ko (Analyst, Digital Base Capital), Jimmy Chen (CEO, HousePro), Tracy Sedinkinas (Doctor Researcher, National Taiwan University), Bennson Tsai (CEO, LIOVE)

Tokyo-based Digital Base Capital, a PropTech-focused investment firm in Japan, announced today that it has set up PropTech Taiwan, a local PropTech startup community. Since the VC firm has been operating a local community in Japan, the announcement suggests that it expands the activity into Taiwan. The community is headed by Kensuke Ko, Taiwan-based analyst working for the VC firm.

Ko decided to launch the community because of the lack of a hub community in Taiwan while many PropTech startups are emerging there. To celebrate the launch, the community is holding an online meetup event on September 25th having the executives of Taiwanese PropTech startups such as Ark Intelligence, BigFun, LIOVE, and HousePro as panel speakers.

Japan’s X-ray image sensing startup ANSeeN secures over $10M in series B round

SHARE:

ANSeeN is a startup spun out of Shizuoka University and has been developing x-ray image sensors and color cameras. The company announced on Monday that it has secured 1.08 billion yen (about $10.1 million US) in a series B round. Participating investors in this round are Cyberdyne (TSE: 7779) and its subsidiary CEJ Capital, Environmental Energy Investment, Drone Fund, Shinkin Capital inn addition to Shizuoka Capital. The amount raised includes debt financing from the Shoko Chukin Bank and Hamamatsu Iwata Shinkin Bank, as well as a grant from the New Energy and Industrial Technology Development Organization (NEDO). This follows the startup’s series A round in November 2018 when they secured about 300 million yen (about $2.8 million US). Shizuoka Capital and Shinkin Capital participated in the previous series A round as well. ANSeeN’s X-ray camera has a higher resolution than conventional ones, which makes it easier to identify the shape of the content in a an inspection object. The company aims to develop a system that can be used for automated and unattended baggage inspection in conjunction with artificial intelligence. The company claims that this system can make it possible to visualize cast metal parts, such as automobiles and trains,…

Image credit: ANSeeN

ANSeeN is a startup spun out of Shizuoka University and has been developing x-ray image sensors and color cameras. The company announced on Monday that it has secured 1.08 billion yen (about $10.1 million US) in a series B round. Participating investors in this round are Cyberdyne (TSE: 7779) and its subsidiary CEJ Capital, Environmental Energy Investment, Drone Fund, Shinkin Capital inn addition to Shizuoka Capital.

The amount raised includes debt financing from the Shoko Chukin Bank and Hamamatsu Iwata Shinkin Bank, as well as a grant from the New Energy and Industrial Technology Development Organization (NEDO). This follows the startup’s series A round in November 2018 when they secured about 300 million yen (about $2.8 million US). Shizuoka Capital and Shinkin Capital participated in the previous series A round as well.

ANSeeN’s X-ray camera has a higher resolution than conventional ones, which makes it easier to identify the shape of the content in a an inspection object. The company aims to develop a system that can be used for automated and unattended baggage inspection in conjunction with artificial intelligence. The company claims that this system can make it possible to visualize cast metal parts, such as automobiles and trains, which have been difficult to visualize in the past.

AnSeeN will use the funds to install a facility to mass-produce X-ray image sensors and X-ray color cameras, aiming to establish a mass-production system by the end of 2021 to use them for non-destructive testing and dental inspection equipment. The company partnered with Cyberdyne to promote the application and commercialization of the camera in the cybernics industry.

AnSeeN was selected for the second phase of Tokyo-based railway company JR East’s incubation/acceleration program in November 2018 and then won the top prize for the team eligible for the program’s incubation course at the Demo Day event.

Japan satellite startup Synspective launches ground deformation monitoring solution

SHARE:

Synspective is building a constellation system for earth observation mini-satellites employing Synthetic Aperture Radar (SAR) and integrates SAR data with a variety of ground truth data. The Japanese startup launched today a new service called Land Displacement Monitoring, which enables millimeter-scale ground deformation monitoring over wide areas based on image analysis of SAR satellites. Traditionally, understanding the risk of land settlement and landslide risk over wide areas has required a lot of time and effort. The service can be used to reduce the cost and time involved in observing and managing the risk of ground deformation and can be used to manage risks associated with construction projects, airport maintenance and underground construction, the company said. Synspective has been conducting Proof-of-Concept (PoC) projects with several companies as well as the Singapore Land Authority. Based on the feedback from these early users, the service has been improved and its user-friendly web-based interface requires no installation of software and has now allowed even users who are less familiar with satellite data to intuitively understand the results of the analysis. Synspective was founded in February of 2018 by CEO Motoyuki Arai and co-founder/managing director Seiko Shirasaka (Shirasaka is a professor at System Design and…

Land Displacement Monitoring
Image credit: Synspective

Synspective is building a constellation system for earth observation mini-satellites employing Synthetic Aperture Radar (SAR) and integrates SAR data with a variety of ground truth data. The Japanese startup launched today a new service called Land Displacement Monitoring, which enables millimeter-scale ground deformation monitoring over wide areas based on image analysis of SAR satellites.

Traditionally, understanding the risk of land settlement and landslide risk over wide areas has required a lot of time and effort. The service can be used to reduce the cost and time involved in observing and managing the risk of ground deformation and can be used to manage risks associated with construction projects, airport maintenance and underground construction, the company said.

Synspective has been conducting Proof-of-Concept (PoC) projects with several companies as well as the Singapore Land Authority. Based on the feedback from these early users, the service has been improved and its user-friendly web-based interface requires no installation of software and has now allowed even users who are less familiar with satellite data to intuitively understand the results of the analysis.

Synspective was founded in February of 2018 by CEO Motoyuki Arai and co-founder/managing director Seiko Shirasaka (Shirasaka is a professor at System Design and Management, Keio University). The company announced about $80 million funding in a series A round last year, which let them make the fastest record in terms of securing such a large amount funds in such a short period since the launch of a company according to a report by Japanese space business consultancy CSP Japan.

Synspective signed agreements with Arianespace in April of 2019 and with RocketLab in April this year for the launch of its StriX-alpha SAR satellites, which is scheduled to be launched by the end of this year. The company plans to build a constellation of these satellites to offer high-frequency and stable monitoring service leveraging it.

Synspective plans to launch one small SAR satellite by 2020, six satellites by 2022, and 25 satellites after that. So far, the company has secured funds enough for six satellites in operation, which will enable on-demand earth observation at least one time a day for 99 cities with an over-one million population in Asia.