THE BRIDGE

Masaru Ikeda

Masaru Ikeda

Masaru started his career as a programmer/engineer, and previously co-founded several system integration companies and consulting firms. He’s been traveling around Silicon Valley and Asia exploring the IT industry, and he also curates event updates for the Tokyo edition of Startup Digest.

Articles

Asian fashion e-commerce platform “60%” secures $3M for Hong Kong, Taiwan expansion

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Tokyo-based Sixty Percent (60%), the Japanese startup running a cross-border e-commerce platform focused on Asian fashion brands under the same name, announced on Wednesday that it has secured 460 million yen (about $3 million US) in a Series A round. Participating investors are KURONEKO Innovation Fund (managed by Yamato Holdings and Global Brain), Mitsubishi UFJ Capital, PE&HR, Hakobune, Frontier International, Japanese hip-hop music producer Verbal as well as unnamed individual investors. The amount includes debt from financial institutions. This follows the startup’s pre-series A round revealed in May of 2021 when KURONEKO Innovation Fund and Mitsubishi UFJ Capital participated. The latest round brought the startup’s funding sum up to date to about 650 million yen (about $4.4 million US). Since its launch back in July of 2018, Sixty Percent has been running a marketplace-styled online select store for Asian street fashion brands. Five years passed since its launch, and the platform has now 100,000 items from more than 1,500 brands. Compared to the previous funding round back in April of 2021, their monthly gross merchandise value was over quintupled while the number of brands was over tripled. Many of the brands dealt on the platform are niche indie ones that…

Image credit: Sixty Percent

Tokyo-based Sixty Percent (60%), the Japanese startup running a cross-border e-commerce platform focused on Asian fashion brands under the same name, announced on Wednesday that it has secured 460 million yen (about $3 million US) in a Series A round.

Participating investors are KURONEKO Innovation Fund (managed by Yamato Holdings and Global Brain), Mitsubishi UFJ Capital, PE&HR, Hakobune, Frontier International, Japanese hip-hop music producer Verbal as well as unnamed individual investors. The amount includes debt from financial institutions.

This follows the startup’s pre-series A round revealed in May of 2021 when KURONEKO Innovation Fund and Mitsubishi UFJ Capital participated. The latest round brought the startup’s funding sum up to date to about 650 million yen (about $4.4 million US).

Since its launch back in July of 2018, Sixty Percent has been running a marketplace-styled online select store for Asian street fashion brands. Five years passed since its launch, and the platform has now 100,000 items from more than 1,500 brands.

Compared to the previous funding round back in April of 2021, their monthly gross merchandise value was over quintupled while the number of brands was over tripled. Many of the brands dealt on the platform are niche indie ones that have been launched in Japan for the first time, while 90% of users are in their teens to 20s (Gen Z) with an average age of about 21 years old.

Since the platform is a marketplace where brands sell directly to consumers, but if their items were transported directly from their countries in Asia, they would have to go through customs procedures and shipping costs would be high. In order to eliminate these problems, The platform offers fulfillment, aggregation, logistics, and payment services based on technology, acting as an intermediary between brands and users as well.

According to founder and CEO Taiga Manabe, while the previous pre-series A round funding was intended to help the company mature e-commerce experience, it will now more focus more on strengthening marketing effort with the latest funding. The platform is designed for domestic sales in Japan but has confirmed purchases from users in about 50 countries.

Starting with Hong Kong, Taiwan, and other Greater China countries, the platform is rolling out global expansion by making its mobile app multilingual, supporting multi-currency payments, and improving logistics. To optimize logistics, customs and shipping procedures, the company may collaborate with Yamato Holdings, one of the investors.

By joining the company as a individual investor and advisor, Japanese hip-hop music producer Verbal will assist the company in branding and business development. In addition, the company will strengthen its hiring effort for all positions including CxO candidates, engineers, product managers, marketing, and content planning.

Gen AI startup EmbodyMe unveils new app, creates avatars responding to your motion in real time

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Tokyo-based EmbodyMe launched a new app called Xpression Avatar, which allows users to move their own avatars in real-time, available for iOS and Android. The app uses the company’s proprietary real-time video generative AI technology to instantly generate your avatar in different styles which responds to your facial expressions and head movements fin real time. Since its launch back in 2016, EmbodyMe has developed several apps in the generative video field, including the EmbodyMe VR app, the Xpression Camera face swap app, as well as the Xpression Chat VR- / ChatGPT-based app. In the new app, the AI technology allows you to generate your avatar in various styles from your photos. The avatar styles available include anime, ukiyoe, humanoid, 1990s, and hip-hop. The user can not only move the avatar in accordance with his/her own movements, but also make the avatar speak his/her favorite lines, and tap a button to make the avatar laugh or sing. The generated images can also be shared on social network services while the mobile screen with the avatar can be shared. The new app is the culmination of EmbodyMe in two ways. One is that, in addition to the preset styles mentioned above, you…

Tokyo-based EmbodyMe launched a new app called Xpression Avatar, which allows users to move their own avatars in real-time, available for iOS and Android. The app uses the company’s proprietary real-time video generative AI technology to instantly generate your avatar in different styles which responds to your facial expressions and head movements fin real time.

Since its launch back in 2016, EmbodyMe has developed several apps in the generative video field, including the EmbodyMe VR app, the Xpression Camera face swap app, as well as the Xpression Chat VR- / ChatGPT-based app. In the new app, the AI technology allows you to generate your avatar in various styles from your photos.

The avatar styles available include anime, ukiyoe, humanoid, 1990s, and hip-hop. The user can not only move the avatar in accordance with his/her own movements, but also make the avatar speak his/her favorite lines, and tap a button to make the avatar laugh or sing. The generated images can also be shared on social network services while the mobile screen with the avatar can be shared.

Image credit: EmbodyMe

The new app is the culmination of EmbodyMe in two ways. One is that, in addition to the preset styles mentioned above, you can freely specify your favorite style with text prompts; according to EmbodyMe CEO Issay Yoshida, your prompt is interpreted based on the customized version of the Stable Difussion LLM (Large Language Model).

The second is their proprietary AI technology that can generate video in real time. Moreover, video processing is not performed in the cloud but on the mobile, which makes the company stand out with its unrivaled technology. The company does not need to increase its computational resources as its user base grows because the experience does not rely on the cloud.

EmbodyMe is developing the app for consumers while offering business solutions using the same technology for video production, advertising, live streaming, games, and other applications.

In the generative video AI space, Meta and Stable AI have recently announced their own solutions respectively while Runway has partnered with Getty Images to develop generative AI video models for the film and advertising industries. Pika Labs has reached a $200 million valuation in just six months after its launch.

Japan’s talent assessment platform HRBrain acquired by Swedish investment firm EQT

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Nikkei reported on Monday that EQT has agreed to acquire Japanese startup HRBrain for an undisclosed sum. Japanese startup database Initial reported the company was valued around 21.5 billion yen (about $145 million US) when it secured 1.8 billion yen (about $12 million yen in equity and loans in the previous round back in February of 2022. After the aquisition, founder and CEO Hiroki Hori will remain on board and as a shareholder while EQT will dispatch an outside director. Prior to HRBrain, Mori managed a media business unit at CyberAgent (TSE:4751). After recognizing the complexity and inefficiency of the personnel evaluation and goal management of many enrolled members using Excel and other tools, he launched the company in March of 2016 under its previous name of Moskytone. The company’s cloud-based platform under the same name has served over 2,500 companies since its launch back in January of 2017. HRBrain streamlines the workload of HR professionals in the evaluation process by putting everything from the filling out of goal sheets to the management of evaluations by HR professionals into the cloud system, which allows them to create effective data-driven strategies on human resource management. It consists of seven services: Talent…

The HRBrain Headquarters
Image credit: HRBrain

Nikkei reported on Monday that EQT has agreed to acquire Japanese startup HRBrain for an undisclosed sum. Japanese startup database Initial reported the company was valued around 21.5 billion yen (about $145 million US) when it secured 1.8 billion yen (about $12 million yen in equity and loans in the previous round back in February of 2022. After the aquisition, founder and CEO Hiroki Hori will remain on board and as a shareholder while EQT will dispatch an outside director.

Prior to HRBrain, Mori managed a media business unit at CyberAgent (TSE:4751). After recognizing the complexity and inefficiency of the personnel evaluation and goal management of many enrolled members using Excel and other tools, he launched the company in March of 2016 under its previous name of Moskytone. The company’s cloud-based platform under the same name has served over 2,500 companies since its launch back in January of 2017.

Image credit: HRBrain

HRBrain streamlines the workload of HR professionals in the evaluation process by putting everything from the filling out of goal sheets to the management of evaluations by HR professionals into the cloud system, which allows them to create effective data-driven strategies on human resource management. It consists of seven services: Talent Management, Organizational Diagnostic Survey, Pulse Survey, Personnel Evaluation, 360-degree evaluation, Labor Management, and In-house Chatbot.

To date, the company has secured funds from Seiga Asset Management (Hong Kong), Dai-ichi Life Insurance, Eight Roads Ventures Japan, Mizuho Capital, SCSK (TSE: 9719), Genesia Ventures, Beenext, Keisuke Honda’s KSK Angel Fund, Mitani Sangyo, CyberAgent’s Fujita Fund, Mizuho Capital, JA Mitsui Leasing, Sparx Group’s Mirai Creation Fund, and others.

Originally from Sweden’s Vallenberg family (it’s said to indirectly control one-third of the Nordic country’s gross national product), EQT currently has assets under management of approximately 232 billion euros, with offices in 20 countries across Europe, Asia, and North America. It has acquired companies like VetPartners and Billtrust.

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Tokyo Government launches center of exchange between entrepreneurs, ecosystem builders

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On Monday, the Tokyo Metropolitan Government held a kick-off event to celebrate the opening of Tokyo Innovation Base or TiB for short, a center of exchange between entrepreneurs and other stakeholders in the startup landscape. Based on its startup strategy titled Global Innovation with Startups, the government uses the venue for activities in aim to help increase 10 folds in the number of unicorns, that of founding new businesses, and that of collaborative projects between the government and startups. It will serve as a base for activities to realize all these goals. The venue will host a variety of activities based on four keywords: Global, Growth, Collaboration, and Connect. In Global, the government will collaborate with Plug and Play, Startup Island Taiwan and other foreign initatives while in Growth, it will collaborate with the UTokyo Innovation Platform (UTokyo IPC) which has vast network with universities across the country through its 1st Round program. In Collaboration, the government works with Sony Innovation Fund and other corporate venture capital units to support open innovation while in Connect, it teams up with startup support organizations to hold one to three events a week at the venue. Most recently, Startup Genome and Dealroom are…

Image credit: Masaru Ikeda

On Monday, the Tokyo Metropolitan Government held a kick-off event to celebrate the opening of Tokyo Innovation Base or TiB for short, a center of exchange between entrepreneurs and other stakeholders in the startup landscape.

Based on its startup strategy titled Global Innovation with Startups, the government uses the venue for activities in aim to help increase 10 folds in the number of unicorns, that of founding new businesses, and that of collaborative projects between the government and startups. It will serve as a base for activities to realize all these goals.

Image credit: Masaru Ikeda

The venue will host a variety of activities based on four keywords: Global, Growth, Collaboration, and Connect. In Global, the government will collaborate with Plug and Play, Startup Island Taiwan and other foreign initatives while in Growth, it will collaborate with the UTokyo Innovation Platform (UTokyo IPC) which has vast network with universities across the country through its 1st Round program.

In Collaboration, the government works with Sony Innovation Fund and other corporate venture capital units to support open innovation while in Connect, it teams up with startup support organizations to hold one to three events a week at the venue. Most recently, Startup Genome and Dealroom are scheduled to hold an event this coming Thursday.

Image credit: Masaru Ikeda

The government has conducted various initiatives to encourage entrepreneurship including a startup cafe for potential entrepreneurs near Tokyo Station, the Tokyo Startup Gateway program, and the Aoyama Startup Acceleration Center (ASAC), APT for Women, the initiative to especially encourage female entrepreneurs as well as the global conference.

Compared to these past initiatives encouraging entrepreneurs in their early phase, the new venue seems to be intended to further support those who have already started their own businesses and to further promote startup activities. Other examples of venues for entrepreneurs run by local governments include Fukuoka City’s Fukuoka Growth Next (FGN) and Aichi Prefecture’s STATION Ai (scheduled to open next year).

Image credit: Masaru Ikeda

Fukuoka City helps shorten visa screening process for foreign IT engineers

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On Monday, Fukuoka City began operating the Engineer Visa program utilizing the National Strategic Special Zone. In 2019, the city requested the central government to approve a system to shorten and clarify the examination period for foreign IT engineers’ status of residence. Whereas the normal examination period for residency status for foreign nationals takes about one to three months, the special legislation can make it shorter to about one month with the city taking part of the examination process. This will lower the hurdle for Japanese startups based in the city to hire foreign engineers and for foreign startups to establish their base there. The first company to take advantage of the system is expected to be the Japanese subsidiary of VMO Holdings, an offshore development company in Vietnam. Fukuoka City has long been active in attracting overseas startups and encouraging local startups to expand overseas: in 2016, the city began collaborating with the French city of Bordeaux to support drone startups, and in 2017, it signed a memorandum of understanding with Taiwan’s Taipei city to support Fukuoka startups expand overseas and vice versa. In 2017, Fukuoka City established the Fukuoka Global Startup Center to strengthen mutual startup support between…

Photo by Syuichi Shiina via Unsplash

On Monday, Fukuoka City began operating the Engineer Visa program utilizing the National Strategic Special Zone. In 2019, the city requested the central government to approve a system to shorten and clarify the examination period for foreign IT engineers’ status of residence. Whereas the normal examination period for residency status for foreign nationals takes about one to three months, the special legislation can make it shorter to about one month with the city taking part of the examination process.

This will lower the hurdle for Japanese startups based in the city to hire foreign engineers and for foreign startups to establish their base there. The first company to take advantage of the system is expected to be the Japanese subsidiary of VMO Holdings, an offshore development company in Vietnam.

Fukuoka City has long been active in attracting overseas startups and encouraging local startups to expand overseas: in 2016, the city began collaborating with the French city of Bordeaux to support drone startups, and in 2017, it signed a memorandum of understanding with Taiwan’s Taipei city to support Fukuoka startups expand overseas and vice versa. In 2017, Fukuoka City established the Fukuoka Global Startup Center to strengthen mutual startup support between the city and other countries.

In 2012, the city declared “Startup City” and then established a startup support facility called  FUKUOKA Growth Next on the site of the former Daimyo Elementary School. This year, the Fukuoka Daimyo Garden City building was completed adjacent to the facility, and Fukuoka Financial Group (TSE: 8354) opened its open innovation center called GROWTH I in the terrace annex of the building.

Japanese Government opens entrepreneurs’ base in SF Bay Area

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The Japanese Government is establishing a center for entrepreneurs in Palo Alto called Japan Innovation Campus. Its arm METI, the Ministry of Economy, Trade and Industry, held a reception party to celebrate the launch of it on Sunday, inviting Yasutoshi Nishimura, the Japanese Economic Minister. Other guests included Palo Alto Mayor Lydia Kou, former U.S. Ambassador to Japan and the head of Geodesic Capital John Ruus as well as local Japanese investors and entrepreneurs. The venue is conveniently located just three blocks from University Avenue, a major thoroughfare in the city, and close to Stanford University, which is known for producing many startups. It is managed by Mori Building and Accenture under contract from METI. About five companies will be selected as office members that can use private offices, and 50 companies will be selected as co-working members that can use shared space (up to three people per company) while applications have been already closed. The venue was established as part of the Japanese government’s “Five-Year Startup Development Plan,” and has been designated as one of the venues for J-StarX, a program promoted by the Ministry to send Japanese entrepreneurs to startup hubs in the overseas. By linking Japanese entrepreneurs,…

Japan Innovation Campus
Image credit: METI

The Japanese Government is establishing a center for entrepreneurs in Palo Alto called Japan Innovation Campus. Its arm METI, the Ministry of Economy, Trade and Industry, held a reception party to celebrate the launch of it on Sunday, inviting Yasutoshi Nishimura, the Japanese Economic Minister. Other guests included Palo Alto Mayor Lydia Kou, former U.S. Ambassador to Japan and the head of Geodesic Capital John Ruus as well as local Japanese investors and entrepreneurs.

The venue is conveniently located just three blocks from University Avenue, a major thoroughfare in the city, and close to Stanford University, which is known for producing many startups. It is managed by Mori Building and Accenture under contract from METI. About five companies will be selected as office members that can use private offices, and 50 companies will be selected as co-working members that can use shared space (up to three people per company) while applications have been already closed.

The venue was established as part of the Japanese government’s “Five-Year Startup Development Plan,” and has been designated as one of the venues for J-StarX, a program promoted by the Ministry to send Japanese entrepreneurs to startup hubs in the overseas.

By linking Japanese entrepreneurs, students, and others with local accelerators, VCs, universities, JETRO and other government agencies, the program aims to support the global expansion of Japanese startups and the development of the ecosystem. Through organizing events, it also aims to encourage open innovation between the two sides of the Pacific.

Sagri partners with Thai conglomerate to roll out satellite data-based farm soil analysis

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Sagri, the Japanese startup behind a satellite-based agricultural analytics platform under the same name, announced on Monday that it has agreed to conduct a proof-of-concept(PoC) project with Thailand’s largest conglomerate CP Group (Chalung Pokaphan Group). The startup will conduct tests of satellite data-based soil analysis with CP Group’s BKP (Bangkok Produce Merchandising). The tests will be conducted on corn farmland in the northeastern part of Thailand to confirm that Sagri’s soil analysis method can be performed more quickly and inexpensively than conventional ways. In the future, based on the the analysis result, the startup envisions a project to generate carbon credit derived from farmland by optimizing fertilizer application. This partnership was revealed during the 5th batch Demo Day of Rock Thailand, an open innovation-focused pitch event run by the Embassy of Japan in Thailand and CP Group since 2019. The event is part of the

Image credit: Sagri

Sagri, the Japanese startup behind a satellite-based agricultural analytics platform under the same name, announced on Monday that it has agreed to conduct a proof-of-concept(PoC) project with Thailand’s largest conglomerate CP Group (Chalung Pokaphan Group). The startup will conduct tests of satellite data-based soil analysis with CP Group’s BKP (Bangkok Produce Merchandising).

The tests will be conducted on corn farmland in the northeastern part of Thailand to confirm that Sagri’s soil analysis method can be performed more quickly and inexpensively than conventional ways. In the future, based on the the analysis result, the startup envisions a project to generate carbon credit derived from farmland by optimizing fertilizer application.

This partnership was revealed during the 5th batch Demo Day of Rock Thailand, an open innovation-focused pitch event run by the Embassy of Japan in Thailand and CP Group since 2019. The event is part of the 2nd batch of Rock Thailand in 2019. Starting with this opportunity, Sagri has begun researching its entry into the Thai market, established a Singapore subsidiary in January, and has been in ongoing discussions with CP Group.

Following securing 100 million yen ($1.4 million US in the exchange rate at the time) in a seed round in June of 2021, Sagri formed a capital and business alliance with Softbank’s SB Technology in 2022, and was subsequently selected for the 4th batch of the accelerator program run by Japan Agricultural Co-operatives for business collaboration.

Japan, Europe-focused VC Nextblue launches $33.6M 2nd fund for women’s wellbeing

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Tokyo-based VC firm Nextblue announced on Tuesday that it has launched its second fund. It has not yet reached its final close but aims to eventually reach a size of 5 billion yen (about $33.6 million US). The new fund aims to create social impact to improve the women’s wellbeing in Japan through the realization of DEIB (Diversity Equity Inclusion and Belonging). Three business companies including electric power company JERA and Japanese leading PR firm Sunny Side Up Group (TSE: 2180) and several anonymous individual investors have invested in the latest fund. JERA is a 50-50 power generation company owned by TEPCO Holdings (TSE: 9501) and Chubu Electric Power (TSE: 9502). JERA currently has 26 thermal power plants across Japan. The company’s goal is to achieve zero-emission power generation by 2050 through thermal power generation mixing hydrogen with natural gas, zero-emission thermal power generation using hydrogen and ammonia as fuel, and the introduction of renewable energy. The investors in the latest fund are expected to provide an environment for Japanese and European portfolio companies to conduct PoCs (proof of concepts) on women’s wellbeing businesses. Nextblue’s managing partner Kanako Inoue says that JERA’s participation indicates that the power company is committed…

Nextblue’s managing partners: From left, Vincent Tan, Kanako Inoue, Yuichi Kori Image credit: Nextblue

Tokyo-based VC firm Nextblue announced on Tuesday that it has launched its second fund. It has not yet reached its final close but aims to eventually reach a size of 5 billion yen (about $33.6 million US). The new fund aims to create social impact to improve the women’s wellbeing in Japan through the realization of DEIB (Diversity Equity Inclusion and Belonging).

Three business companies including electric power company JERA and Japanese leading PR firm Sunny Side Up Group (TSE: 2180) and several anonymous individual investors have invested in the latest fund. JERA is a 50-50 power generation company owned by TEPCO Holdings (TSE: 9501) and Chubu Electric Power (TSE: 9502).

JERA currently has 26 thermal power plants across Japan. The company’s goal is to achieve zero-emission power generation by 2050 through thermal power generation mixing hydrogen with natural gas, zero-emission thermal power generation using hydrogen and ammonia as fuel, and the introduction of renewable energy.

The investors in the latest fund are expected to provide an environment for Japanese and European portfolio companies to conduct PoCs (proof of concepts) on women’s wellbeing businesses. Nextblue’s managing partner Kanako Inoue says that JERA’s participation indicates that the power company is committed to changing the world from within the company, as it has been working on new challenges in the energy industry,.

The first fund invests in 39 companies, 4 companies exited

The firm’s first fund was launched in April of 2020 and subsequently announced its first close in March of 2021. The fund size at that point was estimated at 3 billion yen ($28 million in the exchange rate at that time). According to Inoue, investments were made in 39 companies from the first fund, of which about half were Japanese startups and the other half were European startups.

In terms of vertical category, she said, most of their Japanese investees were SaaS startups, in line with industry trends in Japan, while their investments in Europe were largely made into the healthcare and food sectors. This is because, while DTx (Digital Therapeutics) startups have emerged, they are not always effective in treating chronic diseases and other conditions, so the focus was more on somewhat mix of healthcare and food, which usually provides something directly consumed by the body.

In a recent interview with Bridge, Inoue says,

With the first fund, we wanted to prove that Japanese VCs were valuable to European startups and that we could bring European startups to the Japan market.

During the pandemic, some of our portfolio companies struggled to raise funds in Europe and the US, but it was relatively easy for them to access funds in Japan. I think we were able to prove the importance of diversifying the Cap Table .

From the firm’s first fund’s portfolio, INFORICH (TSE: 9338), operator of the ChargeSPOT mobile battery sharing service in Japan, IPOed, while Lana Lab (process mining company, Germany), First A (quick commerce for drugs, Germany), and Bento (aggregating multiple web links into one link, Switzerland), have been respectively acquired by other companies.

Japan’s MUFG launches $135M 3rd fund to work with more GenAI startups

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MUFG Innovation Partners (MUIP) recently announced that it has just launched its fund III, following its fund II announced in August of 2021. The new fund is expected to have a size of 20 billion yen (about $135 million), the same as each of the previous two funds. The new fund is managed by Mitsubishi UFJ Innovation Partners with financially backed from MUFG Bank and other group companies. In contrast to Mitsubishi UFJ Capital (MUCAP), which usually makes pure investments, MUIP is a corporate venture capital focused on strategic investments exploring collaboration with MUFG companies. MUIP’s AUM (assets under management), including its three core funds and fund of funds (FoF) for the US and Israel markets, now totals approximately 80 billion yen (about $540 million). According to Takashi Sano, Chief Investment Officer at MUIP, the new fund will more focus on investments in Japan and the U.S., following the establishment of the MUFG Ganesha Fund ($300 million US) for India and the MUIP Garuda 1 Fund ($100 million US) for Southeast Asia from last year through this year. In addition, the MUIP Fund II has increased the ratio of investments in Japanese startups compared to the Fund I although it…

Creative Commons License Attribution 2.0 Generic (CC BY 2.0)
Photo by yo & via Flickr

MUFG Innovation Partners (MUIP) recently announced that it has just launched its fund III, following its fund II announced in August of 2021. The new fund is expected to have a size of 20 billion yen (about $135 million), the same as each of the previous two funds. The new fund is managed by Mitsubishi UFJ Innovation Partners with financially backed from MUFG Bank and other group companies.

In contrast to Mitsubishi UFJ Capital (MUCAP), which usually makes pure investments, MUIP is a corporate venture capital focused on strategic investments exploring collaboration with MUFG companies. MUIP’s AUM (assets under management), including its three core funds and fund of funds (FoF) for the US and Israel markets, now totals approximately 80 billion yen (about $540 million).

According to Takashi Sano, Chief Investment Officer at MUIP, the new fund will more focus on investments in Japan and the U.S., following the establishment of the MUFG Ganesha Fund ($300 million US) for India and the MUIP Garuda 1 Fund ($100 million US) for Southeast Asia from last year through this year. In addition, the MUIP Fund II has increased the ratio of investments in Japanese startups compared to the Fund I although it is unclear whether or not this trend will be applied to the Fund III.

MUFG’s investment and financing initiatives for startups (Amounts represent the total amount of investment including unexecuted amounts)
Image credit: MUFG Innovation Partners

Sano says,

MUFG has invested in Liquidity Capital, an Israeli FinTech startup investing in AI startups, from its Fund I and II, and has also invested in Mars Growth Capital, a joint venture established by MUFG Bank and Liquidity Capital in 2020. Mars Growth Capital is preparing a growth stage-focused fund (up to 20 billion yen or $134.6 million US) for the Japanese market while other MUIP-related initiatives are also increasing in Japan.

MUIP will continue to invest in non-fintech startups, including generative AI startups, to explore synergies with MUFG companies. It will also work with overseas banks in which MUFG Bank has invested, such as Bank of Ayudhya (Krungsri) in Thailand and Bank Danamon in Indonesia, to encourage these banks’ business partners to introduce new technologies from the startups in which they have invested.

MUIP has invested in more than 40 startups through several funds to date, and the total investment in 2022 reached about 10 billion yen ($67.3 million US). For middle-stage and later startups, MUIP has also made direct investments from MUFG Bank and others, bringing the total amount of its investment framework in startups and other digital companies to approximately 570 billion yen ($3.8 billion US).

As for large funds from major Japanese financial conglomerates, SMBC launched a $200 million corporate venture capital fund called SMBC Asia Rising Fund in Singapore in May, jointly with Incubate Fund. In April, Mizuho Financial Group established a $10 billion corporate venture capital called Mizuho Innovation Frontier. In both cases, their investments are intended to explore synergies with their core businesses respectively.

Josys SaaS and device management platform secures $91M+ in series B for global expansion

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Tokyo-based Josys, the Japanese startup offering outsourced corporate IT service to manage employees’ IT devices and SaaS accounts, announced on Wednesday that it has secured 13.5 billion yen (about $91.7 million US) in a Series B round. This round is led by Global Brain and Globis Capital Partners with participation from Jafco (TSE:8595), Raksul (TSE:4384), SMBC-GB Growth Fund (managed by SMBC Venture Capital Management and Global Brain), 31 Ventures (managed by Mitsui Fudosan and Global Brain), Norinchukin Capital, Z Venture Capital, WiL (World Innovation Lab), NTT Docomo Ventures, Value Chain Innovation Fund (managed by Seino Holdings and Spiral Innovation Fund), and Yamauchi-No.10 (owned by Nintendo founder’s family office). Global Brain, Yamauchi-No.10, and WiL followed this previous investment in Josys’ previous Series A round. The latest round brought the company’s funding sum up to date tp 17.9 billion yen (about $120 million US). Most of the investors are not operating company-backed but purely investment companies, which means that they are expecting business growth rather than business synergies with enterprises. Josys will use the funds to expand its global presence and diversify the company size of their targeted potential users. The service was initially launched in September of 2021 as the fourth…

Josys CEO Yasukane Matsumoto
Image credit: Masaru Ikeda

Tokyo-based Josys, the Japanese startup offering outsourced corporate IT service to manage employees’ IT devices and SaaS accounts, announced on Wednesday that it has secured 13.5 billion yen (about $91.7 million US) in a Series B round.

This round is led by Global Brain and Globis Capital Partners with participation from Jafco (TSE:8595), Raksul (TSE:4384), SMBC-GB Growth Fund (managed by SMBC Venture Capital Management and Global Brain), 31 Ventures (managed by Mitsui Fudosan and Global Brain), Norinchukin Capital, Z Venture Capital, WiL (World Innovation Lab), NTT Docomo Ventures, Value Chain Innovation Fund (managed by Seino Holdings and Spiral Innovation Fund), and Yamauchi-No.10 (owned by Nintendo founder’s family office).

Global Brain, Yamauchi-No.10, and WiL followed this previous investment in Josys’ previous Series A round. The latest round brought the company’s funding sum up to date tp 17.9 billion yen (about $120 million US). Most of the investors are not operating company-backed but purely investment companies, which means that they are expecting business growth rather than business synergies with enterprises. Josys will use the funds to expand its global presence and diversify the company size of their targeted potential users.

The Josys management team
Image credit: Masaru Ikeda

The service was initially launched in September of 2021 as the fourth business of Japanese online printing and on-demand logistics company Raksul (TSE:4384). Earlier this year, it was spun off from and incorporated as a subsidiary of Rakusul. In March of 2022, Josys increased its capital through a third-party allotment to undisclosed investors to become an equity-method affiliate from a consolidated subsidiary of Raksul (35.6% of voting rights at that time). Raksul’s voting right ownership in Josys has been apparently diluted after the Series A round.

The service allows companies to integrate and outsource management, procurement, and kitting IT devices and SaaS accounts for their employees. It aims to improve the operational efficiency of a company’s IT management department, expecting to reduce the workload of corporate IT departments by about a quarter through cloud computing and outsourcing. The company expects it may help companies reduce the turnover rate of staff in charge of IT systems.

The company’s new global expansion effort includes their service launch in 40 countries in the North America and Asia Pacific regions. The entire Josys team is about 120 people. Of these, 30 are in Japan, 70 in India, 10 in Vietnam, and the rest of the team are based in San Francisco Bay Area. Many of the systems required have been developed in India while the overall service design is being done in the Bay Area. Sales and on-boarding processes in the Asia Pacific Region are provided by their teams in Singapore and Malaysia.

Josys’ upcoming business domain by including larger enterprises as a target
Image credit: Masaru Ikeda

Josys has been focused on small and medium-sized businesses with less than 300 employees but will now target larger enterprises going forward. In some large enterprises, SaaS is not centrally managed by the system department (so called ‘shadow IT’), and the collapse of IT governance is becoming an issue. The company believes that the integration of employee-based information ledgers will contribute to the reconstruction of the Single Source of Truth (SSOT) for IT management.

The Josys management in Japan. From left, VP of Japan Marketing Michibumi Serizawa, CEO Yasukane Matsumoto, Japan SVP Kiyomitsu Takayama, and VP of Japan Sales Mikito Hayashi.
Image credit: Masaru Ikeda

To strengthen the team, the company appoints Kiyomitsu Takayama, former Japan head of Pendo.io Japan, as Japan SVP at Josys; Mikito Hayashi, former Executive Officer and General Manager of Enterprise Sales at ZVC Japan, as VP of Japan Sales at Josys; and Michibumi Serizawa, former General Manager of Major Account Sales at Palo Alto Networks, as Japan Sales at Palo Alto Networks. In addition, the company will launch the Josys Academy to share knowledge and insights to help Japanese companies adopt digital transformation.

Josys initially introduced the concept of its business in September of 2021 and subsequently launched it in 2022, seeing a 10-fold increase in ARR (annual recurring revenue) over the past year (specific values not disclosed). The company attributed the growth to the management burden of IT devices and SaaS, the increase in IT deployment in each department, and the dispersion of IT managers, while many companies have massively adapted work-from-home and SaaS as the new normal after COVID-19.