Japan’s Secual, smart home security startup, ties up with major vacation rentals agencies



See the original story in Japanese.

Tokyo-based Secual, the Japanese startup developing smart home security solutions under the same name, announced today that it has fundraised about 60 million yen (about $500,000) from two vacation rental agencies  / apartment rental companies in Japan: Adventure and Ambition. In addition to the funds, Secual has tied up with these two companies for a potential business synergy such as utilization of smart locks, home security cameras and other smart home products.

Secual has successfully raised more than six times its initial goal of 1 million yen ($8,300) on the Makuake crowdfunding site this year. The company recently started receiving pre-orders for their products on AppBank Store, the e-commerce outlet of a leading iPhone/iPad service review website in Japan. They are also running a Secual giveaway campaign for users of Ietty, a Japanese apartment hunting platform.

In our previous interview, the company asserted that they would expand their approach to the areas where they can find potential chemistry with users. Using the latest funds, they are expected to strengthen human resources for sales and development.
Secual is now trying to start shipment of their first product from February next year.

Translated by Masaru Ikeda
Edited by “Tex” Pomeroy