2014.3.17

Japanese startup Translimit raises $100,000 to launch social quiz app

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hiroki-takaba

Translimit CEO Hiroki Takaba

Tokyo-based startup Translimit announced today that it has raised 10 million yen (about $100,000) from Genuine Startups [1] and Skyland Ventures. The funds will go towards launching a mobile quiz app with social competition features. The app will be called BrainWars, with an iOS version coming in mid-April, and an Android version to follow in June.

BrainWars pits players against one another, playing three sets of mental exercise games (15 seconds each) to see which player performs better. Since these games require no verbal response [2], and users around the world can play and compete against each other regardless of language. The match is arranged to let you to play in real time, but if you can’t find anyone available to compete with, you can compete with someone you know according to their past results.

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In this space, we’ve already seen US-based Plain Vanilla Games, the startup behind trivia app QuizUp, which secured series B funding of $22 million from Sequoia Capital late last year. Here in Japan Namco Bandai has been selling a brain exercise app called Zen Notore. There’s Colopl Quiz RPG which has seen some success as well (iOS/Android).

Translimit was initially launched back in January by Hiroki Takaba and Takuma Kudo, both of whom previously worked at CyberAgent companies. They have been involved in several game projects together, including the virtual avatar service Ameba Pico (which shut down back in 2012) and mobile social game Girl Friend BETA. The Translimit team is participating in Movida Japan incubation program here in Tokyo.


  1. Genuine Startups is an investment fund spun off from Movida Japan.
  2. It could be a mathematical equation where you have to fill in the operator, for example.
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Masaru Ikeda

Masaru Ikeda

Masaru started his career as a programmer/engineer, and previously co-founded several system integration companies and consulting firms. He’s been traveling around Silicon Valley and Asia exploring the IT industry, and he also curates event updates for the Tokyo edition of Startup Digest.

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